Diplomová práce analyzuje strategickou pozici společnosti ŠKODA AUTO na automobilovém trhu. Ke kritickému zkoumání trhu byly použity analýzy SLEPTE, Porterův model pěti sil a také McKinseyho model 7s, SWOT analýza a Králíčkův rychlý test. Veškeré zjištěné poznatky na tomto specifickém trhu jsou shrnuty v závěru a s ohledem na současnou situaci jsou navržena opatření pro budoucí růst společnosti.

This diploma thesis is targeting on creating business plan for jazz club and meeting point in city Brno. The thesis is divided in three parts, which are theoretical ground of work, analysis and solution part. Goal of theoretical ground is to learn basic theoretical knowledges needed for creating business plan. The author is rating conditions on targeted market in analytic part and in the solution part the author creates the business plat itself with all the necessities.

This diploma thesis deals with a development project in Prague the name Residential Complex of the Green Town and development market analysis in Prague. The diploma thesis describes individual phases of the development project, summary SWOT analysis for construction, method of project financing and risk management plan. The analysis of development projects is focused on the development of supply, demand, the development of new flats depending on the financial availability and location, where the prices of flats are compared with my resolved apartment building.

This master thesis deals with the elaboration of a business plan of a small educational company, that plans to do business in a field of portable planetariums. The thesis analyses a feasibility and a profitability of the business plan. Methods for external and internal analysis of a business were used and based on the results of these analyses, the specific business plan including an economic variation was developed. Based on the results of this work, it can be stated that if the company has a successful telemarketing, it is possible to do business in this area with a good profit.

Diplomová práce se zaměřuje na vybrání a aplikaci metod a nástrojů projektového management ve strojírenském podniku. První část práce se zaměřuje na teoretické poznatky. Druhá část je analýza současného stavu podniku a průmyslu. Třetí část je autorův návrh, který je vytvořen na základě předchozích dvou kapitol.

Diploma thesis is focused on Slovak company Nutribak s.r.o. and its potential business activities on the Czech market, especially with gluten-free goods. The created methodology is based on a critical search of current literature related to the the field of marketing, management and trade. Suggested steps are applied to the company Nutribank s.r.o. according to results of the analysis of the current situation, there were created certain steps, that will provide the company with a plan for evolving their business activities and also supporting their position in the Czech market

This study deals with creating strategy of OFFICE PRO SERVICE Company. The work consists of two parts - theoretical and practical. Based on acquired information, the analysis of the current situation of the company was conducted, which included defining some of problems facing the company and the possibilities of their improvement. Proposals of some measures and evaluation of the estimated benefit were established.

Master‘s thesis deals with problems connected with unsufficient usage of current state of business premises, where usage of these premises for developing company‘s services is possible. The aim of the thesis is to find suitable solution for spare premises either with expansion of providing services in present time or to find usage of these premises with providing new services.

This diploma thesis deals with creation, improvement and application of the business plan. Theoretical observations will be found there as well as practical application of this theme. The thesis will describe establishment of Arabic restaurant in the centre of Brno and this business plan will be analyzed from all economical aspects

The aim of this thesis is to design a marketing strategy. The first part presents theoretical knowledge of marketing, marketing strategy, competitive analysis and methods of penetration for new markets. In second part is introduced the company and made the analysis of the current situation. Furthermore, this work deals with analysis of the situation and competition on the Romanian markets (searching for potential distributors and their evaluation). On the basis of analysis is proposed appropriate marketing strategies, options of the penetration to the markets and costing. These options are then evaluated and selected the most appropriate.