The main goal of this thesis is to create a realistic business plan for small company specialized in the production of bicycle bags in Bučovice. The thesis consists of three basic parts. The first part describes the basic terms, definitions of used analyzes and requirements for the business plan. The analyzes of internal and external environment are performed in the second part. Suggested business plan and schedule of its implementation are described in the last part of the thesis.

This diploma thesis deals with a proposal of the business plan for the establishment of a private english kindergarten in Brno. The thesis consists of three main parts. The introduction summarizes the theoretical knowledge which is required for a successful establishment and operating of the kindergarten. The second part deals with analyses of the current market situation and serves to identify specific needs of the target segment. The final part contains the specific business plan for the establishment of a private english kindergarten, which is based on the findings of the two previous parts of the thesis.

This thesis deals with the establishment of a small woodwork workshop, a company focusing on production of design furniture from pallets. First part of thesis is about a theoretical introduction to business, basic concepts, business plan and the necessary analyzes. In the second part there are analyzes used for evaluation of current state and their summaries. Last part provides my own solutions and consideration of the project’s realization.

The aim of this diploma thesis is to compose a business plan for a foundation of a fitness café or a café specializing on a healthy life-style in Brno. Diploma thesis will be divided into 3 interwoven parts: a theoretical part, analytic part and proposal part. Theoretical part based on a literary retrieval will deal with basic terminology of the given subject and specification of the methods used for the analytic part of this thesis. Analytic part will rely on the strategy analysis and will focus on evaluating the general market conditions for the specific plan. The proposal part will further describe the business plan which would be based on the results of our previous market research. This part will contain the detailed description and financial, organisational and marketing plans. In the end I would analyze the risks of this project and set up the funding system.

This diploma thesis describes the business plan to build a rope park in the Pardubice region, specifically in Litomyšl. The content of the work is at the beginning the theoretical background. Further analysis section analyzes the company environment. The final section then describes the proposals of project of the rope park and its anticipated future prospects.

The thesis deals with the proposal of a business plan for the establishment of a company engaged in production and sale of confectionery products in the Rožnov region. To enter this relatively small but highly competitive market, a differentiation path is chosen, in particular by selling traditional and fair desserts in a home-based thematic patisserie. Another planned distribution route is the sale of coffee and selected products from a mobile stand in front of the fourth most visited museum in the Czech Republic. For the compilation of the business plan, information and data from books and online resources are used as well as data from the analysis of the company's external and internal environment. The business plan proposal itself includes a description of the company's concepts and plans, including the prediction of the financial situation of the future business.

The property "Löjtnanten 1" is situated in Västra Skogen, Solna, and is owned by the Solna municipality. The question at issue answered in this study is "Is it profitable to convert the multistory car park "Löjtnanten 1" to a dwelling-­‐house?". Several matters are addressed to answer that question, amongst other things the demand for condominiums in the area, the effect of competing supply, the acceptable price per square meter from a market point of view, and how the issue of parking may be resolved. The study has been made with support from JM AB, a developer of housing and residential areas in the Nordic region.  As described in the vision, the project will increase the attractiveness of the area by the refurbishment of the nearby centre and commercial premises. The area is one of the development areas in the Master Plan for Solna, "ÖP 2006". The market analysis performed shows that the project is feasible if the turnover of residents in the applicable areas exceeds 5 percent. The project is also economically viable at a price level of SEK 38 000 – 42 000 per square meter. The project calculation shows a limited profit and presumes that the municipality price the land at a break-­‐even level factoring in the long term positive effects provided by a refurbishment of the nearby centre. / Fastigheten Löjtnanten 1 ligger belägen i Västra Skogen, Solna, och ägs av Solna kommun. Frågeställningen som besvaras i arbetet är ”Är det ekonomiskt lönsamt att omvandla parkeringshuset Löjtnanten 1 till bostäder?”. För att svara på den frågan har marknadsområdet undersökts för projektet, vidare har storleken på efterfrågan för nyproducerade bostadsrätter i området skattats liksom effekten av konkurrerande utbud. Arbetet belyser också vilket kvadratmeterpris som marknaden är beredd att betala samt hur parkeringsfrågan kan lösas. Studien är genomförd med stöd av JM AB, projektutvecklare av bostäder och bostadsområden. Enligt visionen i arbetet skulle projektet öka attraktiviteten i området genom en samtidig upprustning av närförortscentrumet och de kommersiella lokalerna. I Solna översiktsplan, ÖP 2006, anses området vara ett av utvecklingsområdena i Solna kommun. Den genomförda marknadsanalysen visar att projektet kan genomföras om omsättningen i det befintliga bostadsbeståndet inom marknadsområdet är högre än 5%. Projektet är ekonomiskt genomförbart vid en prisnivå inom intervallet 38 000 – 42 000 kr/kvadratmeter boyta. Projektkalkylen visar på en begränsad vinst och förutsätter att kommunen sätter markpriset till en ”break--‐even nivå”samt beaktar långsiktiga positiva effekter av ett upprustat närförortscentrum.

Managing the new product development (NPD) process, especially the first phase, the front end of innovation (FEI), is crucial for companies today in order to develop successful products and reach process and product sustainability. This has proved to be a significant challenge for start-ups since 90 percent of them fail (Krishna et al., 2016). This explorative study investigates how prototyping can be used in FEI, with a focus on Swedish start-up companies. A great deal of research has been published about prototyping in the later stages in the development process, and about FEI in general. Regarding prototyping in FEI, the existing literature is mainly located in the product design area. A substantial research gap has also been identified in a start-up context regarding prototyping in FEI. To fill in this gap, a qualitative approach was used collecting data form three different perspectives; start-up accelerators, start-ups employees and users. To accumulate these three perspectives, two sets of semi-structured interviews and two focus groups were conducted. Thematic analysis was used to analyze the collected data. The empirical findings align with the existing literature in several areas, but also gain new insights, contributing to filling the research gap. To conclude, there are a number of different specific prototyping purposes and methods, as well as crucial recommendations, that start-ups should consider in FEI to succeed. The thesis highlights that start-ups should use simple prototypes early in FEI, iterating the prototyping efforts, and gradually increasing the accuracy of the prototype during the FEI.

This report combines theoretical and empirical findings to create a holistic framework for market oriented practices within professional service firms. Changes in the business environment of technology consultancy firms, has developed a need to adopt more structured procedures in assessing the market place and in responding, both through external activities as well as through internal optimization. An assumption was made that the market orientation concept was of relevance in addressing this need. A qualitative empirical investigation was conducted at a large professional service firm mainly operating within the construction consulting industry in Sweden. The result provides a conceptual framework for practising market orientation, based largely on empirical findings, which in the conclusion is summarized into a model to visualize the interconnection of the different parts of market orientation. The framework developed is ‘The Market Orientation Model’ which is made up four stages; (1) ‘Assess Current State’ in which the goal is to understand the current state of the firm; current market, current services and current competences. (2) ‘Collect Intelligence’ where the collection of market intelligence, using a set of different processes, about the needs and demands of current, new and internal customers should be gathered. (3) ‘Create Insight’ which is the process of identifying the Market Potential or the Market Demand through processes of organization wide dissemination and analysis of the gathered intelligence. (4a) ‘Create Response Initiative’ where the aim is to create new, or develop existing service offerings to meet the demand or need of the market. (4b) ‘Create Sales Initiative’ which is the initiation of a sales attempt of existing services to new or existing customers. The model creates a summarized picture of what constitutes market orientation and how it can be adapted to an organization. It can be used to create a standardized approach for an entire organization in building a market oriented firm. By continuously following this model in a market oriented firm, greater alignment with market should be achieved. / Denna rapport kombinerar teoretiska och empiriska resultat för att skapa ett helhetstäckande ramverk för marknadsorienterad verksamhet inom professionella tjänsteföretag. Förändringar i dessa företags omvärld har utvecklat ett behov av att införa mer strukturerade rutiner för att bedöma marknaden och genom både marknadsinsatser och interna processförbättringar möta dessa förändringar. Ett antagande gjordes att marknadsorientering var ett relevant koncept för att bemöta detta behov. En kvalitativ empirisk studie genomfördes på ett större professionellt tjänsteföretag på den svenska teknikkonsultmarknaden med inriktning mot byggbranschen. Resultatet består av ett konceptuellt ramverk för marknadsorientering, som till stor del bygger på empiriska resultat. Detta sammanfattas i en modell för att visualisera kopplingarna mellan de olika delarna av marknadsorientering. Ramverket benämns som "The Market Orientation Model" som består  av fyra steg; (1) "Utvärdera aktuellt läge" där målet är att förstå den nuvarande situationen för företaget, den aktuella marknaden, nuvarande tjänster och nuvarande kompetenser. (2) "Samla information" med  målet  att  samla  in  marknadsinformation  om  befintliga,  nya  och  interna  kunders tjänstebehov med hjälp av en uppsättning processer. (3) 'Skapa ins ikt’, som är processen för att  identifiera  marknadens  potential  eller  efterfrågan  genom  processer  för  organisatorisk spridning och analys av informationen som erhållits i steg två. (4a) ’Bemötande’ där syftet är att skapa nya, eller utveckla befintliga tjänsteutbud för att möta efterfrågan eller behov på marknaden.  (4b)  'Försäljningsinitiativ’  där  man  skapar  en  riktad  säljinsats  av  befintliga tjänster till nya eller befintliga kunder. Modellen ger en sammanfattad bild av vad som utgör marknadsorientering och hur den kan anpassas   till   en   organisation.   Det   kan   användas   för   att   skapa   ett   standardiserat tillvägagångssätt för en organisation att bygga ett marknadsorienterat företag. Genom att följa denna modell inom ett företag bör en bättre anpassning till marknaden uppnås.

The objective of this thesis was to study the difficulties of Systems in the Internet's environment that are being used for analysis of Financial Market and on the basis of that to analyze, design, create and test these Information Systems. The main focus is primarily on monitoring of information in Financial Market and particularly on implementation of an interface for a customer and on a simple analysis of the gathered data. Furthermore this thesis describes and demonstrates the possibilities of current existing systems that are being used for analysis, gathering of financial data and automated trading in Financial Market, and also the possibilities of commonly used technologies in the Internet's environment: markup language HTML, database system MySQL and a scripting language PHP5, JavaScript and AJAX.