The objective of this diploma thesis is to form a business plan for a self service car wash. It analyzes the necessary resources, tests the viability, and calculates the financial performance of the project. The thesis is divided into two main parts. The first part theoretical, mainly describes the structure, requirements and purpose of a business plan, especially tools for market analysis, financial planning or financing options available for the proposed project. The second part practical, is composed of an actual business plan drawn up for a self-service car wash in Karlovy Vary.

The objective of the thesis "Marketing strategy of a selected tour operator" is to get acquainted with the marketing strategy of MILE tour operator aiming to propose possible improvements based on carried analysis. The first part includes general theories of marketing and its specifics in tourism. The second part is the application of this theory into practice, starting with the basic characteristics of MILE tour operator, followed by analysis of its standing in the tourism market including analysis of external and internal environment, analysis of competitors and own questionnaire research. The next part contains analysis of the tour operator's current marketing strategy. The thesis results in concrete suggestions to improve market targeting, setting goals, selecting a marketing strategy and marketing mix.

The reason of this work are operating systems, their significance, history, analysis of the current situation and attempt to predict the future. The first part introduces the basic concepts, the definition of operating system and brief history. The second part deals with the current situation on the market for operating systems, the main drivers of this sector and the business models used. The last part deals with the prediction of the situation on the market for operating systems, their future evolution, the probable evolution of their business model and estimate the near future from the business point of view. It were also made study of available new scientific publications about OS. Contribution of this thesis evaluate role and future operating systems and prediction business perspective in the industry branch.

The main target of this Master's Thesis is to create a business plan of the Mountain Guest House in the Jizerské Mountains and an assessment of the profitability of this project. The theoretical framework summarises the definition of terms such as entrepreneurial activity, business, entrepreneur, attention is also given to the requirements and structure of an entrepreneurial plan and a promoter's budget. Further described methods enable an analysis of the competitive business environment. The practical Framework describes the planned project, in-depth market analysis of accommodation services in the Jizerské Mountains, analysis of the competition and target customers. The Master's Thesis also includes a marketing plan alongside with a financial plan, allowing an evaluation of the feasibility of the business plan.

The objective of this work is to analyse the possibility of use of micro -- needles technology as the method of drug delivery in the Czech Republic. The characteristics of this product (application, connection with drug, etc.) suggest three possible target groups: patients, health care providers or pharmaceutical companies. One of the goals is to analyse legal requirements on such products, evaluate current market situation and according to this information choose the best group for the product consumption. Also product itself presents a challenge and there are several designs of micro -- needle or needleless drug applicators. Combined together, this study aims to find, whether is the Czech market able to accept new method of drug delivery, in which form and how can patient reach this technology.

The thesis is a proposal of a business plan for the establishment of private nursery school in the Czech Budweis. Private nursery school shall be established as a limited liability company. The business plan is based on market needs, analysis of the market and the local market, which is characterized by excess demand for the services of pre-school education of their existing capacities. Feasibility and viability is based organizational, marketing and financial plan mainly. Own market space, where competition is eliminated from the game captures the Blue Ocean Strategy.

Before launching a new business it is suitable to test the feasibility of the idea and its potential success or failure. That is why the goal of this thesis is to process the feasibility analysis of the Women Centre. Based on it will be recommended or not to proceed to the writting of the business plan.

The topic of work "Investor's psychology on Foreign Exchange market" is to explain basic assumption for business on the Foreign Exchange markets and also methods how to profit on them. Work focus on soft factors, which are important in investor's decisions making process. These factors are typical for human's decisions, which are not always optimal from statistical and logical side, and may cause mistakes and investor's lost. The most important economic theories of client's behavior are used for conclusions. The major part of work foces on client as individual, describes his motivation, expectation, trade joining and risk adaptation. Theoretical data are participants of the research, which is based in two decision's making games. Conclutions are created from results of games and their comparison.

This thesis deals with specialized information systems for internet service providers. The aim of thesis is to compare specific information system of company Dupeto s.r.o. with an-other external systems. The first part of the thesis deals with the theoretical foundations, which is followed by the analysis of a market of this systems. After making choice of which systems are the propriet ones, the thesis gives a detailed description of these sys-tems. In conclusion there is a recommendation for Dupeto s.r.o. which system is the best for this company. This recommendation was achieved by the means of a multi-criteria de-cision making. This thesis is so helpful mainly for this company but it is helpful for other internet service providers too because it contains the analysis of the systems from various point of views.

This master thesis is focused on the analysis of the real estate market and its segmentation. The beginning of the thesis deals with the basics of the real estate economy and consequently with the main segments on the real estate market. Different statistical and mathematical methods are used in the segmentation of the housing market. The thesis is closed by the analysis of the real estate market and the demonstration and description of how to separate the segment from the market. The output of the work is the recommended methodological procedure for the appraisers.