The topic of this master thesis is working out of a business plan for a new enterprise operating in the field of gastronomy, which will specialize in catering, cooking courses and manufacture of confectionery products. The proposed solution is an emphasis on financial and marketing plan.

The diploma thesis describes and maps the overall rental market in selected locality Pardubice and is made up of text and graphs. First gives a general view of rental housing and then compares the amount of the rentals of apartments in various parts of the city and consider amendments to the lease. Collected data are divided into apartments for the 1 + 1 and 1 + 2 + 1 and, 3 +1 . For each group creates a map of rents.

This thesis deals with the evaluation of risks of business development proposals ZEVOS a.s. acting on the fuel market. The thesis is divided into three main parts, the first part describes the theoretical knowledge. In this section are shown and described methods of dealing with the internal and external surroundings of the company. In the second part, which deals with the analytical part, the methods used to assess the current situation in the market where the company operates. The third part provides a proposal for the development of business solutions and financial investment return.

This thesis describes and analyses market with rental housing in chosen city districts of Ostrava and examines factors that influence rental rates. The database of flats is breaked down by housing sizes 1+kk and 1+1, 2+kk and 2+1, 3+kk and 3+1, 4+kk and 4+1. This data is processed in tables and graphs and factors, that influence rental rates, are described. Flats are then marked in map and broken down by rental rates. The result of this thesis is evaluation of factors that influence rental rates in specific locality.

This thesis deals with the methods of the real estate market segmentation in relation to the valuation process. Following the application part, which is an analysis of the real estate market in the city of Brno. On its basis procedures, that can help the expert with dividing real estate market into individual segments, are described. And also gives recommendations on how to deal with the information obtained.

This diplom thesis deals with a proposal of a business plan for setting up a public filling station of fuel located in Brno. In the theoretical part, there are described entrepreneurship, the most utilised methods of analyses and structure of the business plan at the theoretical level. Essential analyses for creation of the business plan are performed in the analysis part. Creation of the proposal of the business plan and creation of the risk analysis including the proposal of the countermeasure are content of the last part.

Diplomová práce se zabývá návrhem marketingové strategie pro vstup společnosti UGO Trade s.r.o. na zahraniční, konkrétně na polský trh. Návrh je reakcí na silné postavení společnosti na českém trhu s čerstvými šťávami a snaží se najít cestu k dalšímu rozvoji společnosti. V práci je za pomocí analýz vyhodnoceno jak interní, tak i externí prostředí společnosti. Finální návrh řešení je čerpán především z uvedených analýz, kde jsou navrženy kroky, dle kterých by se společnost měla držet, aby na zahraniční trh úspěšně vstoupila. Dále je v návrzích vypracovaný zjednodušený finanční plán pro první rok působení společnosti na trhu a plán pro další rozšíření restaurací do ostatních měst.

Diplomová práce je věnována problematice zavedení nového typu sportovních bot značky Yonex na český trh. Práce je rozdělena do více částí. První je především zaměřena na teoretický rozbor standardního postupu zavedení nového produktu na trh, který bývá uváděn v odborných publikacích. Druhá, praktická část analyzuje postup zavedení nového typu bot ve florbalové divizi Yonex na český trh. Třetí, závěrečná část práce je zhodnocení marketingové strategie firmy Yonex a stanovení doporučení, jak připravenou strategii zavedení produktu realizovat. Požadovaným výstupem práce je vyhodnocení analýzy a stanovení již zmíněných doporučení, které mohou proces zavádění nových produktů firmy Yonex zlepšit a popřípadě i celý proces usnadnit.

This master's thesis deals with the development of the application for automatic price comparison of goods. The application works on the principle that the user enters inputs as a list of products and output is a list of offers from monitored dealers for all entered products. There is possibility for the user to create his individual settings for each website or use searching on existing comparison shopping website. Target group of users are dealers, distributors and manufacturers who use the data for monitoring competitors and changes in market prices.

This Master´s Thesis introduces options of using Comptitive Intelligence to predict future actions of Competitor. The first part describes the current situation of the company and theoretical assumptions. In the second part are shown possible methods of application of competitive intelligence in the company.