The subject of this diploma thesis is the elaboration of a project proposal for the intro-duction of new production in the company, including placing manufactured products on the market. Beyond the theoretical bases, the fully designed proposal is preceded by an adequate market analysis and an analysis of the selected company which the project is being prepared for. The project management methodology, namely the IPMA standard, was used to build the concept of the new production.

Diplomová práca sa zaoberá návrhom marketingovej stratégie vybranej spoločnosti. Návrh bol realizovaný na základe požiadavok start-up spoločnosti, ktorá sa zaoberá predovšetkým vývojom softvéru, chce expandovať do zahraničia a nemá žiadne skúsenosti s marketingom. V práci je prevedená externá aj interná analýza spoločnosti. Taktiež bola prevedená analýza kľúčových faktorov úspechu a analýza hlavných konkurentov. Interná analýza spoločnosti pozostáva zo 4 P marketingového mixu a SWOT analýzy. Posledná časť práce vyberá vhodnú stratégiu vstupu na zahraničný trh a detailne analyzuje návrhy pre marketingový mix spoločnosti. V práci je taktiež navrhnutý zjednodušený finančný plán. Na konci práce sú zhodnotené prínosy diplomovej práce pre vybranú spoločnosť.

The diploma thesis describes a rental market in selected localities of the city of Brno. It finds out how a rent is changing according to a location equipment and size of an apartment. The thesis acquires information about a flats from market analysis. These data are then divided into disposition categories 1+1, 1+kk, 2+1, 2+kk, 3+1, 3+kk and so on, then the data are recorded into a price map with the same rental amount per m2 of floor space and then evaluated.

The master´s thesis deals with the creation of the business plan for a recruitment agency establishment. In the first part there is a theoretical basis for the following two parts. The second part of thesis mainly analyses the macroenvironment and microenvironment. Third, the proposal part, contains the business plan with all of its components. The main task of this thesis is to assess whether to implement the plan or not.

Thesis focuses on draft business plan regarding set up of private kindergarden (limited company). Thesis consists from 3 sections - Theory, Market analysis (external/internal environment & market research) and project realisation in a last part of thesis, resulting into final business plan proposal.

The master´s thesis focuses on the business plan for the establishment of a security company. In the first part is processed the theoretical foundation, which is used in other parts of the thesis. The analytical part of my thesis includes an analysis of internal and external factors affecting the company. Last charter proposes individual steps of the business plan, which serve as a base source for strategic decisions that the author will have to make while realizing the project.

The thesis is the proposal of the proposal of the business plan for the foundation of a maternity center in Rychnov nad Kněžnou. The business plan is based on finding market gap which is caused by insufficient capacities of the kindergartens and there is no kindergarten or maternity center specialised in teaching English in Rychnov nad Kněžnou. Main advantages of the proposal are specialization in teaching English, professionalism and friendly mood.

V této diplomové práci je zpracován podnikatelský plán pro založení jazykové školy ve Vietnamu. První část práce obsahuje teoretická východiska, jež jsou podkladem pro následující kapitoly. Druhá část práce se soustředí primárně na analýzu makroprostředí a mikroprostředí. Ve třetí, návrhové části, je zpracován podnikatelský plán obsahující veškeré náležitosti, na jejichž základě se lze rozhodnout, zda podnikatelský plán realizovat, či nikoli.

The diploma thesis is focused on the analysis of current situation at the Czech software products market. These products refer to the valuation of construction works. The possibilities of penetrating the Czech market are based on market analysis. The market analysis data were obtained from primary and secondary sources.

This thesis focuses on developing a business plan to establish a restaurant. The theoretical part describes the prerequisites for a well-developed business plan. The practical part of a SWOT analysis, analysis of the external environment and financial reinsurance business. Finally the proposed plan of development strategies and appreciation of its benefits.