Syftet med denna studie var tvådelat: Första delen handlade om att undersöka deteventuella sambandet mellan olika väderfaktorer och efterfrågan på låneycklar.Målet med studien var att undersöka hur sambandet mellan dessa förklarandevariabler och responsvariabel ser ut. För att undersöka detta användesregressionsanalys där en multipel regressionsmodell byggdes upp baserat påverklig data. Studien utgick ifrån staden Seoul där stadens lånecykel- ochväderdata användes. Det studien kom fram till var att alla väderfaktorer varstatistiskt signifikanta med efterfrågan på lånecyklar och sambandet mellan dessavar exponentiellt. Sambandet var positivt för väderfaktorerna temperatur ochsikt. Samtidigt som de resterande, luftfuktighet, vindhastighet, solstrålning, regnoch snöfall hade ett negativt samband. Fortsättningsvis, blev sambandet starkastför temperatur, fuktighet och regn, samtidigt svagast för vindhastighet, snöfalloch sikt. I den andra delen av studien genomfördes en marknadsanalys för lånecyklar.Även i denna del var staden Seoul i fokus. Inom denna marknadsanalysanalyserades bland annat marknadsituation, konkurrerande tjänster, styrkor ochsvagheter. Slutsatsen av denna analys är att marknaden för lånecyklar är komplexoch innefattar många olika faktorer. Den har även visat att en stad som Seoulhar lyckats med införandet av lånecyklar trots många utmaningar. Slutligen harstudien visat att lånecyklar är en växande marknad som kommer bli ännu meraktuell i framtiden. / The purpose of this study was twofold: The first part was about analyzing possiblecorrelations between various weather factors and the demand for bike-sharing.The aim of the study was to investigate how the relationship between theseexplanatory variables and the response variable looks like. To investigate this,regression analysis was used where a multivariate linear model was built basedon real data. The study was based on the city of Seoul, where the city’s bike-sharing and weather data were used. What the study found was that all weatherfactors were statistically significant with the demand for bike-sharing and therelationship between them was exponential. The relationship was positive forthe weather factors temperature and visibility while the remaining, i.e. weatherfactors, humidity, wind speed, solar radiation, rain and snowfall, had a negativerelationship. The strongest relationship were temperature, humidity and rainwhile the weakest were wind speed, snowfall and visibility. In the second part of the study a market analysis for bike-sharing was carried out.Also in this part, the city of Seoul was in focus. Within this market analysis, amongother things, the market situation, competing services, strengths and weaknessesswere analyzed. The conclusion based on this analysis is that the market for bike-sharing is complex and includes many factors. It has also shown that a city likeSeoul has succeeded in introducing bike-sharing despite many challenges. Finally,the study has shown that bike-sharing is a growing market that will become evenmore relevant in the future.

The electrification of the road freight sector has been visible in society during the last couple of years, where several companies have started to o↵er electric solutions. Further, this is due to an increased awareness of the negative impact of transport on the environment. However, Key Per- formance Indicators (KPIs) for evaluation and benchmarking have not kept up with the transition, creating a problem for new electric solutions to be communicated and understood.  The following study has been conducted with a Partner Company, which is a Swedish company that currently o↵ers electric transport. The Partner Company experiences a knowledge gap regarding which KPIs transport buyers follow up, whereas they want to know which KPIs are demanded when going electric. Therefore, a framework of KPIs could facilitate communication between stakeholders on the market and, with some adjustments, also be tailored to fit the Partner Company’s business. The purpose of the study is thus to design a framework of KPIs to measure and evaluate electric road freight and further adjust the framework to Partner Company. Developing a framework of KPIs requires structuring the constituent parameters to ease usability and practical applicability. The literature highlights that designing a framework can be done by determining KPIs, character- istics of the KPIs, and an appropriate categorization. Therefore, literature was studied regarding transport, KPIs, and processes of developing frameworks of KPIs. Together with the literature and the background, the process developed further acted as a basis for developing the study’s three Research Questions, aiming to ease answering the study’s overall purpose. The first Research Question is based on understanding traditional, fossil-driven road freight. The second Research Question aims to design a framework connected to electric road freight. When answering these questions, empirical data consisted of semi-structured interviews with transport buyers, transport providers, associated organizations, OEMs, and internal interviews at the Partner Company. The data collected was further analyzed to enable answering the Research Questions. Furthermore, the third Research Question intended to adjust the framework to fit the Partner Company, where a workshop with the Partner Company acted as empirical input and, together with an analysis of answers, further answered the last Research Question.  The framework developed was designed to facilitate communication between transport providers and transport buyers. Therefore, it was essential to capture transport buyers’ concerns, level of knowledge, and maturity regarding electric road freight and match the needs with the transport provider’s o↵ers.  After analyzing empirical data validated by literature, a cross-functional categorization of the framework could be made. KPIs were selected and assigned in the constituent categories of De- livery service, Costs, Operational electric, Planning and optimization, and Environmental impact. Furthermore, several characteristics were applied to each of the included KPIs, where important characteristics are; based on data, traceable, transparent, and market-oriented. In order to meet the study’s purpose, the framework was further adjusted to the Partner Company. The adjusted framework created a clear structure to facilitate when the Partner Company communicates KPIs with transport buyers. Several KPIs are recommended to be raised to solely build trust during the sales process. Other, more operational KPIs should be used by existing customers when following up the transport activity, and some KPIs should be written when the Partner Company contracts with new customers. In conclusion, the study’s purpose was achieved, as the framework developed is considered to facilitate the measuring and evaluation of electric road freight. The generalizability of the framework enables stakeholders in the market to further apply it within their businesses. The framework reduces the knowledge gap and increases communicability for improved benchmarking. Further, as the framework can act as a standard, the understanding of electric road freight can increase, something the study’s problematization was intended to facilitate.

Thesis (MBA)--Stellenbosch University, 2001. / ENGLISH ABSTRACT: Much research effort has been spent over the past few decades in the field of capital market analysis and modelling. This research was mostly based on static linear models or derivatives thereof such as the Efficient Market Hypothesis, the Capital Asset Pricing Model and the Arbitrage Pricing Theory. This study project takes an interesting look at a contemporary capital market hypothesis, which is fundamentally based on a non-linear statistical model. The Coherent Market Hypothesis (CMH) was first formulated by Tonis Vaga in 1990. It is based on a theory of social imitation, taking factors such as the underlying fundamental situation and the level of crowd behaviour into account. It also includes the phenomenon of “random walk” as a special case. The CMH departs from the premise of rational investors and normally distributed share returns. In turn, it offers a series of “market states” ranging from trendless (random walk), through unstable transition into coherent bull or bear phases and ultimately into periods of chaotic fluctuation (panics and crashes). The CMH is mathematically formulated and therefore it offers many opportunities for experimentation. This study project is an investigation of the validity and application of the CMH using real JSE data. Artificial Neural Networks were applied as computational aids. The main objective was to demonstrate the CMH’s usefulness as a forecasting tool in both a quantitative as well as qualitative capacity. The results of the quantitative analysis were not as significant or valuable as initially expected. However, the usefulness of the CMH was demonstrated in a more qualitative sense. It is shown that the CMH offers a rich theoretical framework for interpretation, understanding and recognising of market dynamics. / AFRIKAANSE OPSOMMING: Gedurende die afgelope paar dekades is aansienlike hoeveelhede navorsing gedoen in die veld van kapitaalmark analise en modellering. Hierdie navorsing was hoofsaaklik gebaseer op statiese, lineêre modelle of afgeleides daarvan, naamlik die Efficient Market Hypothesis, die Capital Asset Pricing Model en die Arbitrage Pricing Theory. Hierdie werkstuk kyk vanuit ‘n interessante oogpunt na ‘n meer hedendaagse kapitaalmark hipotese wat fundamenteel gebaseer is op ‘n nie-lineêre statistiese model. Die Coherent Market Hypothesis (CMH) is oorspronklik geformuleer deur Tonis Vaga in 1990. Dit is gebaseer op ‘n teorie van sosiale nabootsing en dit neem faktore in ag soos die onderliggende fundamentele situasie asook die vlak van groepgedrag. Die verskynsel van “random walk” word ook ingesluit as ‘n spesiale geval. Die CMH wyk af van die aanname dat beleggers rasioneel optree asook van die aanname dat aandeel opbrengste normaal verspreid is. In teendeel, die CMH omvat ‘n reeks marktoestande wat wissel van die tendenslose (random walk) deur onstabiele oorgang na koherente bul- of beerfases en uiteindelik in tydperke van chaotiese skommelings (markineenstortings). Die CMH is wiskundig geformuleer en daarom bied dit vele geleenthede ten opsigte van eksperimentering. Hierdie werkstuk is ‘n ondersoek na die geldigheid en toepassing van die CMH met die gebruik van JSE aandeledata. Kunsmatige Neurale Netwerke is gebruik as berekeningshulpmiddels. Die hoofoogmerk was om die bruikbaarheid van die CMH as voorspellingshulpmiddel te demonstreer in beide ‘n kwantitatiewe sowel as kwalitatiewe opsig. Die resultate van die kwantitatiewe analise was nie so beduidend as aanvanklik verwag nie. Die bruikbaarheid van die CMH was wel gedemonstreer in ‘n meer kwalitatiewe opsig. Dit is ook aangetoon dat die CMH ‘n omvangryke teoretiese raamwerk bied vir die interpretasie, begrip en uitkenning van markdinamika.

Submitted by Elba Lopes (elba.lopes@fecap.br) on 2016-06-20T15:25:30Z No. of bitstreams: 2 Michele_Svaiger_Teixeira.pdf: 1276451 bytes, checksum: 33e80e789182b470b1b290f8dfa5e294 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2016-06-20T15:25:30Z (GMT). No. of bitstreams: 2 Michele_Svaiger_Teixeira.pdf: 1276451 bytes, checksum: 33e80e789182b470b1b290f8dfa5e294 (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2015-08-27 / This dissertation analyzes the equity issuance activity (IPOs and follow-ons) relation with economics fundamentals and investor sentiment between 2004 and 2013 in the Brazilian market. Measures of the economy such as GDP (Gross Domestic Product), Selic rate, Gross Fixed Capital Formation (FBCF), exchange rate variance and Bovespa Index were associated to IPOs and follow-ons that occurred in the analyzed period summarized quarterly in monetary and quantitative terms. A modest relation between measures of the economy and equity issuance activity was observed, roughly 30%. The Optimism Index (IO) developed by NEFIN and the Consumer Sentiment Index (ICC) calculated by Fecomercio was defined as sentiment measures on the model and they were not statistically significant in the empirical analysis, contradicting studies about investor sentiment relation with the financial market. / Esta disserta????o analisa a rela????o da atividade de emiss??o de a????es (IPOs e follow-ons) com as vari??veis macroecon??micas e com o sentimento do mercado entre os anos de 2004 e 2013 no Brasil. Fatores macroecon??micos como PIB (Produto Interno Bruto), Taxa Selic, Forma????o Bruta de Capital Fixo (FBCF), varia????o cambial e o ??ndice Bovespa foram relacionados aos IPOs e follow-ons ocorridos no per??odo e sumarizados trimestralmente em termos monet??rios e quantitativos. Identificou-se uma modesta rela????o dessas vari??veis com a atividade de emiss??o de a????es em torno de 30%. O ??ndice de Otimismo (IO) desenvolvido pelo NEFIN e o ??ndice de Confian??a do Consumidor (ICC) apurado pela Fecomercio representaram o sentimento de mercado e n??o possu??ram signific??ncia estat??stica na an??lise emp??rica, contrariando estudos acerca da representatividade do sentimento do investidor no mercado financeiro.

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Thesis process of basic terms related to the real estate market and real estate sales. The study also addressed overview of our segments in the real estate market in Lipensko, their characteristics, construction, engineering, urban planning, and economic factors. It´s about the village of Horní Planá, Černá v Pošumaví, Frymburk and Lipno nad Vltavou. In Lipno nad Vltavou are always chosen for each segment three representatives who are investigated and subsequently compared. The work also points to the trends in the real estate market in this area.

El desarrollo del sector inmobiliario ha tenido grandes cambios evolutivos donde hemos visto crecer y caer muchas empresas. Nos ha permitido conocer la importancia de la elaboración de un plan de negocios que nos permitirá planificar mediante una secuencia lógica la rentabilidad y sostenibilidad de una inmobiliaria sólida y competente en el mercado constructivo. Se ha investigado, analizado y evaluado los sectores económicos sociales mediante un análisis de mercado donde se optó por los sectores A - AB, hemos elaborado proyectos sustentados con análisis económicos independientes, basados en la recopilación de los análisis de mercado, investigaciones y estudios realizados por empresas de alta confiabilidad, publicaciones por autores reconocidos y de experiencia en el área. Esto nos permitió dar inicio a la etapa investigativa el cual tiene un enfoque cuantitativo en donde se determinan los procesos para elaborar un plan de negocio sustentado, confiable y sobre todo actualizado. Los resultados obtenidos en el análisis financiero nos han demostrado altas probabilidades de obtener rentabilidades atractivas y con expectativas de crecimiento a futuro, se ha obtenido una tasa interna de retorno de 38.9% para un escenario base conservador. The real estate sector development has made great evolutionary changes where we have seen many companies grow and fall. It has allowed us to know the importance of developing a business plan that will allow us planning through a logical sequence the profitability and sustainability of a strong and competent real estate in the construction market. The social economic sectors have been researched, analyzed and evaluated through a market analysis where it was chosen to sectors A & AB, we have developed projects supported with independent economic analysis, based on the collection of market analysis, researches and studies by businesses highly reliable, publications by recognized authors whom have experience in the area. This allowed us beginning the investigative stage which has a quantitative approach where processes are determined to develop a supported, reliable and above all updated business plan. The results obtained of the financial analysis have shown high probability of obtaining attractive profitabilities and future growth expectations, it has obtained an internal rate of return of 38.9% for a conservative baseline scenario.

The subject of my thesis is to build a marketing plan for the company PSJ, as In the theoretical part describes the basic information for marketing, necessary to formulate a marketing plan. The analytical part of the made analysis of the current environment that are the basis for drawing up the final part. In the next chapter, using the data obtained is designed own marketing plan for the year 2015.

This master´s thesis describes the design and processing of a business plan for the establishment of private nursery school in Jihlava. The proposal responds to a market gab in providing nursery school services.The theoretical part defines the basic concepts related to business in this field and analyzes the structure of the business plan. The practical part is focused on the analysis of the environment and the specific development of a business plan including risk assessment and feasibility evaluation of projects.