The population of late-married or non-married women is growing in the current society. Considering single women¡¦s unique consumer psychology and consumer behaviors, the researcher aimed to investigate the feasibility of a single women¡¦s virtual community by employing the web 2.0 and the visual community with a focus on its economic characteristics. The data were collected through the observations of related industries, interviews with experts and targeted groups, questionnaire investigation, and operation proposals. The results of the study were classified into two categories: the business model and the position strategy. The business model (a) can enhance increasing returns effects of the dynamic circle and the lock-in circle and accumulate members, (b) plays a role of informational intermediatry who integrates contents with strategic alliances, and (c) offers E-commence with which to satisfy users¡¦ dynamic needs. Three main phases¡Xexperience economy, reputation economy, and profit-earning¡Xare developed through such an advantage. The position strategy is to provide single women with an informational platform which addresses convenience, affinity, diversity, accuracy, safe-transaction, and customized-services. The platform includes four main topics: health, entertainment, self-growth, and investment. Therefore, it is able to meet single women¡¦s needs regarding health, travel, learning, and finance. The study also offers four suggestions for people who want to manage the virtual community. First, the virtual community should be developed based on market segmentation and take customers¡¦ intentions into account. Second, it should offer customized services and promote the worth of using experiences. Third, it should be a friendly, risk-free platform in which varied, up-dated information is given. Fourth, it should offer customers easy-using ways and allow them to share information as well as interact with others.

Abstract The research focus on the study the market segmentation and product strategy of ultra-high purity anhydrous liquefied ammonia. Liquefied ammonia gas has wide applications in current industrial markets, ultra high purity ammonia gas is a key process material in light emission diode, solar cell and integrated circuit industries. How to develop a new generation NH3 purification process, select multi-type high pressure containers with global logistic supply ability, and qualified international standard iso-container supply system are key successful factors to develop a competitive product promotion and marketing strategy. The research can help domestic green product manufacturers improve their final products market value. Based on expert interview records and secondary data collection, Michael Porter¡¦s five forces model was used to analyze external technical environment challenges and the SWOT analysis was used to analyze the interior condition of special gas. The result shows that the ultra-high purity ammonia gas is facing a highly dynamic environment. The internal human resource management, manufacturing process update flexibility, and diversity in product mix are key factors that affect the relationship between gas suppliers and customers in electronics. Therefore, specialty gas providers need to have a comprehensive gas manufacturing capability, adequate storage capability, and global operational channel in order to meet the need of end customers. Moreover, the speed and capability of the supply system is the key to the future product strategy of high purity ammonia gas.

By improved manufacturing skill, daily used oil has become more health to use and good for people. Every company increasing kind of health functions for oil product in order to become popular oil in the market. So every company engage in founding their major completive niche in the daily eating oil market. To achieve these objectives, the study was investigated by questionnaire survey with random sampling and conducted focus group approach to understand implicit important items when customer purchased daily eating oil behavior. And used these data analysis with Spss11.0, then extracted seven factors from life-style variable and three factors from product benefit variables by factor analysis. In addition, using four consumer groups were separated out by clustering analysis. Furthermore, the study analyzed consumer¡¦s characteristic according to significant variables of demographic variables. Lastly, we examined four-cluster customer into four-character target market. And expression each kind of target marketing strategic approach and manufacture can develop related field in the future.

Abstract The origin of Human Resource is education. In terms of marketing, the purpose of this study is to understand the main sources of information and influence as well as the priority of factors on the future intentions and determinations of junior high school students in the target market. Besides, Discussed and understood by way of Market Segmentation Analysis Technology, various sorts of students¡¦ characteristics affect on the recruitment on senior high and vocational high school students. Followed by the above analyses, there are some suggestions are concluded to the options of goals, the main focus of strategies and the plan of related activities on student recruitment, ought to think how to develop their own characteristics. Through the analyses of Market Segmentation, the priority of school types, the sources of information and influence, the outcomes are concluded to suggest the goals to recruit senior high school students will be focused on students which are Cluster 3 (ideal-approached), Cluster 1 (career-approached), living in the neighborhood of business areas, and whose the educational levels of parents are ranged above college; moreover, the grades of students are ranged within top 10 will have the priorities. As to the deliveries of information, family or relatives will be the first and best choice. Then, by way of the DM of senior high and vocational high schools, teachers and classmates will be in junior high school. Except for students themselves, those who are influential will be mother, and then father will comes after mother. Meanwhile, it is important to emphasize consultancy on future career, the distance from school, the peer quality, the ranges of Joint Entrance Exams for years and the faculty. The goals to recruit vocational high school students will be as follows: students who belong to Cluster 1, Cluster 3, who live in industrial or port areas, whose parents only received education below junior high school with mid-low payment and the students will be ranged after 21 in their class. As to the deliveries of information, family or relatives will be the first and best choice. Then, by way of the DM of senior high/vocational high schools, teachers and classmates in junior high school. Except for students themselves, those who are influential will be mother, father and then classmates. Meanwhile, it is important to emphasize consultancy on future career (consultancy on further study), the distance from school, the convenience of living, the ranges of Joint Entrance Exams for years and the percentages of further study to gradated students. The goals to recruit complex type of senior high school students will be as follows: students who live in industrial or port areas, whose parents finished senior/vocational high school education with mid-low payment and the students will be ranged within 11 to 20 in their class. As to the deliveries of information, family or relatives will be the first and best choice. Then, by way of the DM of senior high/vocational high schools, teachers from senior/vocational high schools, their own junior high school teachers. Except for students themselves, those who are influential will be mother, and then father will comes after mother. Meanwhile, it is important to emphasize consultancy on future career, the distance from school, the peer quality, the ranges of Joint Entrance Exams for years.

The past decade has seen a steady increase in wine consumption in Taiwan. With the increase comes the need to understand how consumers choose wine. Market segmentation is the principal concept in this study, and the aim is to find consumer behaviors of wine in different segments. A range of behavioral and demographic information was collected by the survey of questionnaire. In particular, participants were asked to indicate on average how many bottles of wine they purchased and how many hours they spent to acquire wine information per month. The above information forms the basis of segmenting, together with other behavioral information, combines to form profiles of consumers with high and low involvement of wine. In the process, cluster analysis was performed to divide the respondents into two groups, cross analysis and chi-square test were used to evaluate the significant differences on behavioral variables, and factor analysis and one-way ANOVA were applied to find which wine characteristics were important toward each segment. The result showed that significant differences were found between two groups on the choices of wine types and wine outlets, the way of acquiring wine information, the factors effecting to choose wines, and the characteristics of wine they emphasized.

Taiwan National Health Insurance system by strictly controlling the total amount of health care, the combination of "Medical" and " cosmeic profession " of two Medical cosmeceutical business, medical institutions have been regarded as the most worthy of our efforts to the develop ment of one of the items at their own expense. In the past, Dermatological clinics and Plastic surgery specialist had the advantages of medical profession;"However, without strict legal restrictions, many medical cosmeceutical have mushroomed rapidly of the setting up, making the medical market is fiercely competitive. In this study, Kaohsiung area for more than 18 years of age to study the population of the research parent body, in the consumer behavior theory and the basis of related literature, the use of EBM model structure, using purposive sampling survey method,Issued a total of 400 questionnaires were obtained 375 valid samples, survey data will be analyzed through statistical methods to explore the demographic variables of consumers, the medical knowledge of beauty, consumer characteristics, the purchase decision-making, purchase of consumer behavior analysis, and differences between single-factor analysis of variables, found that the majority Kaohsiung area women, unmarried women and young mature women,Service industry or business people, college education, monthly income of 2 - 4 million is to become the mainstream of medical cosmetic treatment; accept satisfactory cosmetic medical treatment have 78% will come back to hospital for treatment or to introduce relatives and friends therapy; no accepted medical cosmetic experience in the survey of 184 people, 167 people will consider accepting a medical cosmeic treatment, these are exciting message. This study was designed to explore the consumer demand for medical cosmetic treatments, in the hope of providing for medical cosmetic in the foreseeable future in the marketing strategy formulation and marketing of develop the reference, Blue Ocean strategic thinking in order t o find out the value and innovation in medical cosmetic business model, offering consumers value for money and high quality medical cosmetic, to find their own market position, and avoid vicious competition, and create consumer demand and expansion of medical cosmetic market.

This dissertation analyzes the complex relationships between language, immigration, and labor and housing market outcomes. First, I model the urban labor market as segmented by language barriers. The prediction of this segmentation theory is confirmed by Canadian Census data, which allow me to identify a worker's labor market segment by her work language. Second, I explore whether the housing market reflects people's willingness to pay for higher quality social-ethnic interactions. By combining housing transaction data and Census information, I am able to test such a relationship with positive results. Finally, I ask what properties housing price series have if some people have better knowledge of the future immigration/migration flows to a city. Under this setup, the price series become serially correlated and the price volatility varies over time. The model also explains the long-standing price-volume relationship in housing transaction data.

In response to shifting borders and radical changes in political and economic regimes, a great number of Hungarian Romanians left their homeland in the last century. Drawing on ethnographic fieldwork in a Hungarian village in Romania, in this thesis I argue that the growing uncertainty in villagers’ working lives, a result of the high unemployment accompanying post-socialist transformation, and ethnic and class based disadvantage in Romania, impels them to engage in pluriactivity in their livelihood strategies. This includes circular labour migration in Hungary and other European Union states. Economic inequalities within the expanded EU create an ethnically segmented labour market, in which working class Transylvanian Hungarians become associated with certain types of work, in this case, temporary and often undocumented jobs in the least desirable sectors of the economy.

Diss. Stockholm : Handelshögskolan, 2005.

Thesis (Ph.D.) - Carleton University, 2005. / Includes bibliographical references (p. 127-139). Also available in electronic format on the Internet.