The macro-environment of pharmaceutical industry in Taiwan is not large enough to support so many companies. All pharmaceutical companies have followed the standardization of manufacturing processes under GMP (Good Manufacturing Practices) which launched by the department of health and purchased automatic equipment. The greatly increased productivity of pharmaceuticals has led the critical price war in market. The domestic market of pharmaceuticals has been significantly changed by the following factors: the initial of national health insurance, the implementation of reimbursement adjustment, the change of payment for medical treatment, the health care utilization of patient and the pattern for prescription of doctor. The previously mentioned factors have deeply influenced all pharmaceutical companies in Taiwan, no matter from marketing channels to the shift of market share in most categories. The life cycle and benefit was decided by government due to the policy of health care. That¡¦s why the payment of pharmaceuticals was deeply connected with the price strategy. An excellent marketing strategy can help the pharmaceutical company survive the competition. This research is to analyze some pharmaceutical company via the following strategic theories: Competitive Analysis, SWOT, Cross-Matrix Analysis and Five-Force-Analysis and diagnose whether it is appropriate that the price and marketing tactics for counteracting the reimbursement adjustment and fiercely competitive etiology. Also, some suggested pricing and other related strategies will be derived to suggest for in the product line of large intravenous solution strategic planning.

The purposes of the study were to measure change in knowledge, adoption of practices, and economic impact, and to investigate relationships between selected personal and business parameters, and satisfaction, knowledge, adoption of practices, and economic impact of the Master Marketer program and marketing clubs. A census was attempted to collect data from the 520 Master Marketer graduates and 1,058 marketing club members. Using recommendations from Dillman (2000), data from participants were collected using two mail questionnaires. This process yielded 326 usable responses from Master Marketer graduates for a return rate of 62.7%, and 407 usable responses from marketing club members for a response rate of 38.4%. Master Marketer respondents had a statistically significant increase in selfperceived knowledge with a change in mean score of 2.06 (pre-knowledge mean = 3.33, post-knowledge mean = 5.40, where 1 = low, and 7 = excellent). Using a paired samples t-test, the 2-tail level of significance was beyond the .05 level of significance. Marketing club respondents also showed a statistically significant increase in self-perceived knowledge. Adoption of price risk management practices was measured with an adjusted response scale ranging from 0 to 12. Master Marketer respondents showed a pre-mean score of 3.15, a post-mean score of 6.61, and a change of 3.46. The 2-tailed level of significance for the overall adoption scale was less than 0.01. Marketing club respondents also showed a statistically significant increase in adoption of these practices. Economic impact in terms of change in net income was derived using respondents?? self-reported changes in commodity price received for each commodity produced, and each respondent??s typical level of production. The total farm impact had a mean of $32,288. The 2-tailed level of significance for the total farm impact was less than 0.01. The mean impact per farm of $12,361 for marketing club respondents was also statistically significant. For Master Marketer respondents, notable findings with respect to the correlation of independent variable with dependent variables was total gross revenue was negatively correlated with knowledge change. Participants who reported a large change in knowledge tended to also report a large change (increase) in time spent on marketing.

Cosmetics were considered as luxuries due to lack of surviving materials in the past. Thus the quantity of consumers was limited and their needs were considered identical, it was easier for firms to predict market conditions and profit. Resent years, cosmetics industries are facing steeper changes than before: more consumers possess diversified needs and thus expanded the market size, meanwhile, turning the market more fragile and vulnerable. On the other hand, the Internet has enhanced information flows and consumers¡¦ product knowledge, giving them stronger bargaining power. Diversified consumers and higher time values have as well strengthen the pursuit of product and service by individuals. Thus, marketers are facing faultfinding customers, which no firm could rely on traditional mass marketing methods when promoting products: they must customize their products and services to each individual target customer segment. Therefore, it is important for a firm to build effective database marketing systems and scheme marketing plans and marketing channels via data gathering and data analysis conclusions. This research served planning and analyzing activities of database marketing as the theme, and applied literature review method to form an integrated database marketing planning procedure. This thesis also served a firm as the case, and conducted in-depth interviews in order to understand the applicability and related operation know-how of the underlying model. The conclusion is that the integrated database marketing planning procedure covers practical operations sufficiently. The study also discovered that different functions of database marketing are valued by different levels in the command chain, thus the objective of database marketing should be emphasizing both promoting transaction and relations. Overall planning as well as data analyzing and conducting data-based marketing plans should also be valued in database marketing implementation. Albeit practical values are contained in theory architectures, limitations such as representative and objective factors exist. It is recommended that future researchers study further into issues based on or in the structure, or comparing effectiveness of a firm before and after the implementation of database marketing, or to compare whether there are differences of implementation processes applied by different firms in different industries to examine the effectiveness and operational variations before and after the database marketing implementation.

Universities cannot avoid influence of international competitions. International students embody a noteworthy source of reputation, image and financial incomes. To attract international students in international competition universities are forced to take an active role in addressing prospective students with marketing campaigns. Effective information distributed by proper channels achieves a considerable impact. Promotion, communication respectively, is a key aspect of marketing campaigns. Well selected information given to the prospective students boosts their interest and their will to undertake their studies at wellmarketed institution. Taiwan based MBA was chosen as a product/ service and the EEU market was examined as a marketing target. A message ¡§pulling¡¨ Czech prospective students was found and the way to use this message effectively was suggest

Inaugurele rede Universiteit Maastricht. / Met lit. opg.

Reproduction de : Thèse de doctorat : Sciences de gestion : Reims : 2007. / Titre provenant de l'écran-titre. Bibliogr. p. 394-415.

Dissertation University of Innsbruck, 2008.

Thesis (Ph. D.)--Syracuse University, 2009. / "Publication number: AAT 3385854."

Thesis (Ph.D.)--Oklahoma State University, 2009. / Vita. Includes bibliographical references.

Thesis (Ph.D.)--Oklahoma State University, 2009. / Vita. Includes bibliographical references.