This dissertation reviewed extant literature about McGuire’s distinctiveness theory, the Elaboration Likelihood Model of Persuasion, in-group bias theory, racial identity, race source effects, and cultural cues pertaining to targeting African American and Latino consumer markets. Mexican and African American informants were interviewed after viewing magazine advertisements targeted to the other group to determine if distinctiveness to the other’s images and cultural cues occurred. Observations were also reported from ethnographic excursions across Des Moines, Iowa, a city and state where African Americans and Mexicans are numerical rarities or minorities. Results revealed that the majority of informants spontaneously delivered responses that reflected salience with the other group. In fact, both groups saw themselves as a part of a greater people of color community--extending their ethnic identities. Furthermore, informants exhibited a provisional ethnic backlash against viewing Anglos in product advertisements in their ethnic magazines. However, when ads presented a message about diversity, informants thought Anglo images should be included. Both groups said they valued the use of people of color and socially responsible messages in ads for high involvement and low involvement products, however, these images and cultural cues would not lead to purchases of new brands because informants were weary about wasting money on unfamiliar brands in a stressed economy. Consumers also scanned ads for models’ races, and paid attention to how their ethnic group and other people of color were treated in ads. Also, informants reported discussing racial issues often in social circles. A black-brown racial divide was expressed when there was a perceived scarcity of resources and when one group discussed how they felt the other group perceived their race. Finally, class and having on-going personal relationships with members of the other group affected responses. This study offers many academic, managerial, practitioner, social and political implications and recommendations. / text

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Previous research has examined the influence of social support and family support on Latino college adjustment; however, few studies have examined the role of peer support on Latino college adjustment, and even fewer studies have focused exclusively on Mexican-origin students. The purpose of this study was to explore the importance of perceived peer support to Mexican-origin college students adjusting to a predominantly White university, with special attention given to the role of perceived peer support in the context of minority status stress and traditional college stress. Specifically, this study aimed to find whether perceived peer support contributed to Mexican-origin students' college adjustment. Given that many minority students attending a predominantly White university experience minority status stress and traditional college stress, this study also assessed the extent to which perceived peer support buffered Mexican-origin students from these stressors. A second goal of this study was to examine the heterogeneity of the Mexican-origin college student population to determine whether acculturation status influenced the relation between perceived peer support and several variables including minority status stress, traditional college stress, and college adjustment. Mexican-origin (N = 136 ) students were recruited from the Center of Mexican American Studies, the Latino Leadership Council, and the Educational Psychology subject pool at The University of Texas at Austin. Participants completed an online survey that included a demographic form and five questionnaires that assessed traditional college stress, minority status stress, acculturation, perceived peer support, and college adjustment. Several important findings were identified. Perceived peer support was associated with increased levels of traditional college stress, social adjustment, and attachment to the university. Traditional college stress, specifically the academic stress and social stress subscales, negatively predicted overall college adjustment. Of the five minority status stress subscales, achievement stress and interracial stress negatively predicted college adjustment while social climate stress positively predicted college adjustment. Finally, acculturation status negatively predicted all five types of minority status stress. Contrary to what was predicted, none of the interaction terms were significant, indicating that neither perceived peer support nor acculturation status moderated the effects of stress on adjustment. Theoretical and clinical implications of these findings are discussed. / text

This dissertation proposes to explain how militarization during the turn of the twentieth century affected relations in the transnational West Texas region between Mexicans and Anglos and between the United States and Mexico. The study seeks to demonstrate that militarization complicated these relations and deepened racial and international divisions. Within this discussion, the study will also demonstrate that the "border troubles" of the early twentieth century gave shape to an authority structure that was composed of border institutions that sought to pacify the region with ever-increasing vigilance and punitive measures. The result of such measures was a disciplined society that reinforced racial segregation in towns and cities along the border, specifically El Paso. A case study approach is utilized to highlight specific events, institutions and public figures that contributed to the formation of authority in El Paso. They include the National Guard, the 1916 El Paso race riot, the Texas Rangers, and the Border Patrol. The affects of developing authority and their institutions on race relations along the U.S.-Mexican divide are addressed. Historians have discussed various aspects of the history of immigration, race, and labor in the border region. However, they have given little attention to militarization and the emergence of authority in the integration of Mexicans and Mexican Americans into American society in the border region. Militarization of the U.S.-Mexican border between 1890 and 1924 contributed to the definition of racial and ethnic relations. This study examines the history of the West Texas region while focusing on the changing relationship between the Mexican-origin community and larger society. The general intent is to demonstrate that the militarization of the region complicated relations at the same time that it established institutions that defined the new political structure in the border region. The dissertation also studies how the history of Mexican Americans was tied to the special relations between the communities along the border. This transnational relationship serves as a vantage point from which to study national and regional histories and an emphasis on race allows this study to explain the extent to which militarization affected social relations in the border region.

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The number of Hispanic-Serving Institutions (HSIs) is on the rise. Research suggests that institutions designated as HSIs graduate over fifty percent of Latinos enrolled in college (Santiago, 2006). However, few studies have examined the campus climate of HSIs and how such climate may influence the degree attainment of first-generation, Mexican American students. Considering the instrumental role HSIs have had in advancing the number of Latinos in postsecondary education, this study investigates the campus climate of an HSI along the U.S.-Mexico Border. By utilizing the theoretical frameworks of funds of knowledge (Moll, Amanti, Neff & Gonzalez, 1992) and organizational habitus (McDonough, 1997) this qualitative study involved first-generation, Mexican American students, faculty, and administrators from the University of Texas-Pan American (UTPA). Data collection methods included: student focus groups, individual interviews, observations, reflective notes and a review of relevant documents. Instrumentation used for this study incorporated a student questionnaire as well as pre-established interview questions. Findings revealed students’ perceptions of a Border HSIs, the experiences they describe as helpful in allowing them to obtain a degree; and the institutional characteristics faculty and administrators found critical in allowing first-generation, Mexican American students to persist. This study builds upon a pilot conducted in 2009-2010, that assessed Latino students’ perceptions of HSIs. The goal of this study is 1) to contribute to the literature on first-generation, Mexican American student success and 2) to further enrich our knowledge about the campus climate of Border HSIs and their role in degree attainment of Latinos. / text

Source: Masters Abstracts International, Volume: 46-01, page: 0315. Adviser: Susan Tortolero. Includes bibliographical references.

The obesity epidemic is a global health concern. In the United States alone, 68.5% of adults are categorized as overweight or obese; of these, 35.1% are considered obese. Obesity is a leading cause of morbidity and mortality from diabetes and cardiovascular disease, two diseases adversely affecting minority groups such as Mexican Americans. Yet, a modest 5% decrease in weight, through changes in diet and physical activity, can help control type 2 diabetes. The current study extracted the dietary data and selected outcome variables from Beyond Sabor, a 12 week intervention conducted in the Lower Rio Grande Valley, Texas, a predominantly Mexican American disadvantaged community. Social Cognitive Theory, guided the design of this culturally tailored intervention. Community resources and natural helpers emerged through the utilization of community based participatory research methods. Study participants (n= 1,273) were recruited from local food bank sites and randomized into treatment and control groups. The treatment group received 12 weekly sessions focusing on healthier eating habits, cooking methods, and physical activity. The control group received 6 nutrition education sessions on similar topics. The study measured changes in several food groups including consumption of soda, fruit juice, and fruit and vegetables. A repeated measures Analysis of Variance was employed to determine changes in treatment and control groups from baseline, post intervention and 40 week follow up. The results showed a significant decrease in soda (F= 8.48, p< .001) and fruit juice (F= 3.12, p= .045) consumption for both groups, with a particular decrease in soda for the treatment group. In addition, there was a significant increase in fruit (F=15.32, p< .001) and vegetable (F=3.16, p= .04) consumption in both groups. The outcome variables selected were weight, body mass index (BMI), and fasting plasma glucose (FPG). There were significant changes for all three variables over time. The intervention resulted in changes in dietary behaviors that ultimately led to changes in weight, BMI, and FPG. It is evident from the current study, that the use of community based helpers facilitated changes in food habits. This study serves as a prognosticator for future interventions.

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The parenting style, level of acculturation and incidence of stress, were explored in order to identify the likelihood of intervention by child protective services to prevent child abuse. Additionally, concerns of whether reports of child abuse were related more to the lack of information about American parenting rules, rather than intentionally abusive behavior.