In recent years, MICE (Meeting, Incentive, Convention and Exhibition) industry has sparked the market all over the world. Its enormous economic marginal benefits have been supposed to form a strategic industry to inspire local economic growth and to make up the lost of traditional industry. In order to develop the ¡§South and North Dual Core¡¨ policy as well as to carry out regional market, Taiwanese government has input tremendous investment to construct ¡§Kaohsiung World Trade Center and Convention Center,¡¨ which will be completed in 2010 on schedule. This study is to analyze the key factors to bring MICE industry to success by case studies of Hannover, Chicago and Shanghai city plan. It also follows the mechanisms of Delphi approach and TOWs Matrix were applied to obtain the opinions from professionals, which then to be concluded into five strategies: 1.Environment strategy 2.Public Administration strategy 3.Operation and Management strategy 4.The Third Sector strategy, and 5.Human Resource Cultivation strategy The results of this study wish to be good reference for Kaohsiung City, Kaohsiung and Ping-tung Countries to initiate development policy in MICE industry.

With the world to accelerate the pace of economic globalization, the international economic and trade exchanges between the increasingly frequent, convention and exhibition industry as the 21st century, one of the three smoke-free green industry, which has led high-economic effect of the urban economy will play a non - invaluable role in promoting. In view of the host city for the exhibition industry can be derived from the surrounding economic benefits, both countries attach considerable importance to the development of the local exhibition industry, convention and exhibition industry as a dynamic and broad prospects for the sunrise industry. Since mainland China since the reform and opening in 1978, first announced in 2002 on the exhibition industry in the national economy of the output data, and their integration into the national industrial classification system, convention and exhibition industry in China is currently in long-term. With China's rapid economic growth, the exhibition industry in recent years, the CPC has attached great importance, the rapid development in the city, based on differences in local conditions, achievements such as Beijing, Shanghai, Guangzhou and other characteristics of the well-known stars Convention and Exhibition City, Mainland China's exhibition industry of the city are gradually developed. In this paper, explore the exhibition industry in the overall development of China's situation, and analysis of the Guangxi regional development in the characteristics, as well as its exhibition industry generated, and in-depth study ¢w China- ASEAN Expo, the contents of its operations to assess the effectiveness of such measures. Comprehensive Analysis of the parties, outline the Convention and Exhibition Industry in China's development model.

會展產業（又稱MICE）具有整合多方資源的特性，能為當地帶來可觀的經濟效益，因此有火車頭產業之稱。但近年來研究發現MICE對經濟、環境社會帶來許多負面衝擊，應該進行永續發展以降低風險。2012年，倫敦奧運採用國際標準ISO 20121永續活動管理系統後，國際上廣泛地討論該標準的發展可能改變MICE既有的商業模式，更能落實永續發展。 本研究問題為「台灣MICE產業如何透過使用ISO20121發展其永續活動？」本研究認為，MICE使用ISO20121之過程應該要瞭解到相關利害關係人之觀點，才能夠深入瞭解企業使用ISO 20121的決策因素。本研究以「經營需求」、「競爭需求」、「發展需求」三個觀點進行分析，發現目前台灣MICE因為缺乏完整發展的綠色供應鏈而對標準使用造成了阻礙。本研究建議，為了使MICE能夠發展永續活動管理，政府與企業領導人應該與「多方共同合作培養成功案例」、「提倡MICE的合法性」、「發展綠色供應鏈」、「提供獎勵誘因」等方式增強市場對於永續需求的強烈信號。 / With the integrated features of multiple resources, event industry (also known as MICE) could bring considerable economic benefits for the local economy. However, recent studies have found that MICE can also cause negative impacts on economic, social and environmental aspects. To reduce the risk, MICE industry should address the sustainable development as a solution. After adopting by the London 2012 Olympic and Paralympics Games, ISO 20121, the standard of sustainable event management, have been extensively discussed in global society, which was considered to change the existing business model in MICE industry. This study aims to answer research question, “how can ISO 20121 benefit the MICE industry in Taiwan to develop sustainable event service?” This research finds out identifying differnet perspectives of stakeholders clearly is crucial so as to understand the decision factors that affect the use of ISO 20121. By examining “business needs”, “completion needs” and “development needs” perspectives, this study discovers that the lack of well-established green supply chain can hold back the sustainable development in the MICE industry in Taiwan. In order to develop the sustainable event service in MICE industry, this study suggests that the government and business leaders should cooperate with different sectors to create successful case study, advocate the legality, establish green supply chain and provide incentives as strong signal to stimulate the demand of sustainability in MICE market.