Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2015-05-28T12:02:10Z No. of bitstreams: 1 469555 - Texto Completo.pdf: 3233618 bytes, checksum: d45a8196adc9c4c0bc3a1b758d3ecb98 (MD5) / Made available in DSpace on 2015-05-28T12:02:10Z (GMT). No. of bitstreams: 1 469555 - Texto Completo.pdf: 3233618 bytes, checksum: d45a8196adc9c4c0bc3a1b758d3ecb98 (MD5) Previous issue date: 2008-03-25 / In this work, we analyze the implantation of the new methodology of organizacional management adopted by the Brazilian Service of Support the Micro and Small Companies, the SEBRAE, identified as Guided Strategically Management for Results - GEOR. This new methodology is based on Management for Projects that directly benefit the entrepreneurs and businessman of micro and small companies. This model demands evaluation of concrete results, that must be measured together with the beneficiaries, and therefore, it causes alteration in the organizational structure of the SEBRAE. Our main objective was, therefore, to analyze the influence of this methodology in the results showed through the reports of management of the SEBRAE. In such a way, we used techniques of bibliographical and documentary survey, as well as field research that involved the accomplishment of interviews with controllers, and application of questionnaires to the managers of projects. / Nesse trabalho, analisamos a implanta??o da nova metodologia de gest?o organizacional adotada pelo Servi?o Brasileiro de Apoio a Micro e Pequena Empresa, o SEBRAE, identificada como Gest?o Estrat?gica Orientada para resultados ? GEOR. Essa nova metodologia est? baseada em Gest?o por Projetos, que beneficiem diretamente os empreendedores e empres?rios de micro e pequenas empresas. Esse modelo exige avalia??o de resultados concretos, que devem ser medidos junto aos benefici?rios, e por isso, provocou altera??es na estrutura organizacional do SEBRAE. Tivemos como objetivo principal, portanto, analisar a influ?ncia dessa metodologia nos resultados divulgados atrav?s dos relat?rios de gest?o do SEBRAE. Para tanto, utilizamos t?cnicas de levantamento bibliogr?fico e documental, bem como pesquisa de campo que envolveu a realiza??o de entrevistas com dirigentes, e aplica??o de question?rios junto aos gestores dos projetos.