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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
61

Прилог истраживању ефеката примене агилног прилаза у управљању пројектима изван софтверске индустрије / Prilog istraživanju efekata primene agilnog prilaza u upravljanju projektima izvan softverske industrije / Contribution to the research of agile project management approach effects beyond software industry

Ćirić Danijela 26 June 2020 (has links)
<p>Предмет докторске дисертације представља истраживање ефеката примене агилног прилаза управљању пројектима изван софтверске индустрије, кроз анализу разлике у утицају који агилни прилаз може имати на успех пројекта, у поређењу са традиционалним прилазом. Основни циљ докторске дисертације је да на основу теоријских налаза и емпиријских резултата пружи подршку процесу одабира и подешавања прилаза управљању пројектима у циљу унапређења перформанси пројекта. За сврхе емпиријског дела истраживања коришћене су напредне статистичке методе обраде података. Резултати истраживања применљиви су у свим организацијама који користе пројектно управљање. За научну заједницу, резултати истраживања имаће значај за даљи развој теорије контигенције (теорија модерног управљања) у управљању пројектима.</p> / <p>Predmet doktorske disertacije predstavlja istraživanje efekata primene agilnog prilaza upravljanju projektima izvan softverske industrije, kroz analizu razlike u uticaju koji agilni prilaz može imati na uspeh projekta, u poređenju sa tradicionalnim prilazom. Osnovni cilj doktorske disertacije je da na osnovu teorijskih nalaza i empirijskih rezultata pruži podršku procesu odabira i podešavanja prilaza upravljanju projektima u cilju unapređenja performansi projekta. Za svrhe empirijskog dela istraživanja korišćene su napredne statističke metode obrade podataka. Rezultati istraživanja primenljivi su u svim organizacijama koji koriste projektno upravljanje. Za naučnu zajednicu, rezultati istraživanja imaće značaj za dalji razvoj teorije kontigencije (teorija modernog upravljanja) u upravljanju projektima.</p> / <p>The subject of the doctoral dissertation is to investigate the effects of agile<br />project management beyond the software industry, by analyzing the difference<br />in the impact that an agile approach can have on the project success,<br />compared to the traditional approach. The primary goal of the doctoral<br />dissertation, based on theoretical findings and empirical results, is to support<br />the process of selecting and tailoring down project management approach, in<br />order to improve project performances. In the empirical part part of the<br />research, advanced statistical methods have been used. The research<br />findings are applicable to all organizations using project management. For the<br />scientific community, the results of the research will have relevance for the<br />further development of contingency management theory (modern<br />management theory) in project management.</p>
62

DEVELOPING A DECISION SUPPORT SYSTEM FOR CREATING POST DISASTER TEMPORARY HOUSING

Mahdi Afkhamiaghda (10647542) 07 May 2021 (has links)
<p>Post-disaster temporary housing has been a significant challenge for the emergency management group and industries for many years. According to reports by the Department of Homeland Security (DHS), housing in states and territories is ranked as the second to last proficient in 32 core capabilities for preparedness.The number of temporary housing required in a geographic area is influenced by a variety of factors, including social issues, financial concerns, labor workforce availability, and climate conditions. Acknowledging and creating a balance between these interconnected needs is considered as one of the main challenges that need to be addressed. Post-disaster temporary housing is a multi-objective process, thus reaching the optimized model relies on how different elements and objectives interact, sometimes even conflicting, with each other. This makes decision making in post-disaster construction more restricted and challenging, which has caused ineffective management in post-disaster housing reconstruction.</p> <p>Few researches have studied the use of Artificial Intelligence modeling to reduce the time and cost of post-disaster sheltering. However, there is a lack of research and knowledge gap regarding the selection and the magnitude of effect of different factors of the most optimized type of Temporary Housing Units (THU) in a post-disaster event.</p> The proposed framework in this research uses supervised machine learing to maximize certain design aspects of and minimize some of the difficulties to better support creating temporary houses in post-disaster situations. The outcome in this study is the classification type of the THU, more particularly, classifying THUs based on whether they are built on-site or off-site. In order to collect primary data for creating the model and evaluating the magnitude of effect for each factor in the process, a set of surveys were distributed between the key players and policymakers who play a role in providing temporary housing to people affected by natural disasters in the United States. The outcome of this framework benefits from tacit knowledge of the experts in the field to show the challenges and issues in the subject. The result of this study is a data-based multi-objective decision-making tool for selecting the THU type. Using this tool, policymakers who are in charge of selecting and allocating post-disaster accommodations can select the THU type most responsive to the local needs and characteristics of the affected people in each natural disaster.
63

ERP systém pro podporu projektového plánování a řízení procesů / ERP System for Project Planning and Management Support

Černý, Luboš January 2008 (has links)
This work deals with ERP systems and project management. The aim is to design and create an ERP system for project planning and process management. The main idea is to create simple and eective solution to control all aspects of business processes in company.
64

UTILIZING T-O-E FRAMEWORK FOR EVALUATING THE USE OF SIMULATORS IN SNOWPLOW DRIVER TRAINING

Yanchao Zheng (14277284) 20 December 2022 (has links)
<p>  </p> <p>Driving simulators have been introduced by some American states’ department of transportation (DOT) as a supplementary tool to train their snowplow drivers. This is a costly investment that requires careful planning. Yet, there is a current lack of recent studies that holistically evaluate factors affecting the decision-making process on adopting the driving simulator in winter snowplow driver training. The current research aims to fill this gap by employing the theoretical framework of Technology-Organization-Environment (T-O-E) to explore factors affecting state DOTs’ decision-making process of adopting snowplow driving simulator in driver training. Relevant factors were identified first using a scoping review of literature, and then validated by interviews with DOT stakeholders. Subsequent findings from the state DOT survey suggests that perceived long-term effect on public safety, cost related to simulator training, and ease of the relocation of simulator are the top contributors when it comes to the factors affecting decision-making on adoption of snowplow driving simulator in training. The resulted T-O-E framework contains 11 factors cross-verified from various sources, in which most factors such as simulator fidelity and relative advantage were categorized to technology context under the T-O-E framework, while the main environment factor relates to normative and mimetic pressure. The paper contributes to academic research by applying T-O-E to offer decision making support for using simulator technology for training of snowplow drivers; and to practitioners by providing state DOT decision makers a framework to analyze different factors on adopting snowplow driving simulators in training.</p>
65

<b>Enhancing Highway Safety and Construction Quality Control Through Friction-Based Approaches</b>

Jieyi Bao (19180027) 19 July 2024 (has links)
<p dir="ltr">Pavement friction is fundamental to the safety of road networks. A precise assessment of friction levels is essential for the strategic development of maintenance practices and policies by state highway agencies. Typically, assessments of pavement friction have been conducted individually, focusing on particular segments of roadways. Nevertheless, this approach does not offer a thorough evaluation of roadway friction conditions at the network level. This study combines the Density-Based Spatial Clustering of Applications with Noise (DBSCAN) and the Gaussian Mixture Model (GMM) to evaluate the ratings of pavement friction throughout the entire state’s road system. A dataset oriented towards safety, serving as input for clustering models across various data dimensions, has been established. Through comparative and statistical analyses, six friction performance ratings have been identified and subsequently validated. The findings not only facilitate a deeper comprehension of the interrelations among friction levels, crash impact, and additional factors impacting safety, but also provide substantial insights for the advancement of road safety, management, and development.</p><p dir="ltr">Pavement markings play an essential role in regulating traffic flow and improving traffic safety. Beyond facilitating road safety via visual cues to drivers, the frictional properties of pavement marking surfaces are a pivotal element in safeguarding roadway safety. However, the friction characteristics of pavement marking surfaces have not been sufficiently investigated. Additionally, the integration of glass beads or other particles with pavement markings to enhance reflectivity and retroreflectivity complicates the study of their friction properties compared to bare pavements. To tackle these problems, this research utilizes the British pendulum tester (BPT), the circular track meter (CTM), the dynamic friction tester (DFT), and the three-wheel polishing device (TWPD) to evaluate the friction performance of various pavement markings. Eighteen specimen groups, comprising six types of markings (i.e., waterborne paint, preformed tape, epoxy paint, polyurea paint, MMA paint, and thermoplastics) with various glass beads and particles, were investigated to assess their impact on dry and wet friction, mean profile depth (MPD), and durability. The outcomes of this study serve as valuable resources for advancing safety measures and providing insights into emerging traffic management technologies.</p><p dir="ltr">Currently, there is an absence of established standards or methods for assessing and evaluating the friction characteristics of road markings. This lack of standardization has a pronounced impact on vulnerable road users-motorcyclists, bicyclists, and pedestrians-due to the potential for inadequate friction from road markings. To address the problem, this study has developed five friction levels based on the wet British pendulum number (BPN). Leveraging international standards and practical considerations, a tentative BPN range is advocated for crosswalks, symbols, and letters to enhance the safety of pedestrians and other susceptible road users.</p><p dir="ltr">Friction metrics, like MPD and friction number (FN), have been central to enhancing quality assurance and control (QA/QC) processes in chip seals. These metrics evaluate chip seal performance by examining problems such as aggregate shedding or significant bleeding, potentially leading to lower friction values or surface textures. However, instead of leading to slippery conditions, the loss of aggregate-particularly as a consequence of snow-plow operations-may result in the formation of uneven surface textures. The relationship between increased MPD or FN and enhanced chip seal quality is complex and not easily defined. This study introduces a groundbreaking method utilizing machine learning techniques, designed to improve the QC procedure for chip seals. A hybrid anomaly detection approach was applied to a dataset consisting of 183,794 MPD measurements, each representing the average mean segment depth (MSD) over 20-meter segments, gathered from real-world chip seal projects throughout the six districts managed by INDOT. A two-phase QC process, specifically tailored for chip seal quality assessment, has been developed. Validation analysis performed on four chip seal projects shows a strong concordance between field inspection, friction measurements, and the results predicted using the introduced approach. The developed method sets a foundational chip seal QC procedure, augmenting efficiency in acceptance processes and overall safety through data-driven techniques, while reducing the practitioners' time on site.</p><p dir="ltr">Surpassing the constraints of traditional approaches, this paper develops a series of scientific methodologies for evaluating friction on pavement and pavement marking surfaces through extensive in-field and laboratory experiments. Additionally, it establishes rational and efficient quality control procedures for chip-seal applications. The methodologies and conclusions presented in this paper can assist engineers in Departments of Transportation (DOTs) with ensuring the safety of all stakeholders, including road users, engineers, and construction practitioners. Furthermore, they offer valuable insights for the timely execution of road maintenance activities.</p>
66

Leveraging Lessons from Earth to Space: Failure Analysis Framework Based on the Notion of "Embedded Pathogens” for Designing and Building Safe Extraterrestrial Systems

Takaharu Igarashi (19734085) 25 September 2024 (has links)
<p dir="ltr">The deep human drive to explore and inhabit new frontiers underpins the emerging field of space architecture, as evidenced by the proliferation of diverse design concepts and growing momentum in extraterrestrial construction. However, the endeavor of building off-world environments remains in its infancy, facing numerous challenges due to remoteness, novelty, complexity, and other inherent characteristics. Significant technical and methodological gaps exist between visionary designs and the practical engineering and management intricacies of complex projects. These gaps must be addressed to overcome the challenges in extraterrestrial construction.</p><p dir="ltr">The field is limited by the scarcity of both failures and successes in extraterrestrial construction from which to draw lessons. Furthermore, the understanding of construction system failures is constrained by the limited application of systems perspectives in construction safety literature. Existing accident causation models in system safety literature are ill-suited for describing construction system failures.</p><p dir="ltr">The overall objective of this research is to inform the planning and design of extraterrestrial construction to mitigate the risk of building and installing defective systems in space. To achieve this goal, the research process followed iterative cycles of failure case studies, extracting insights through the lens of a new accident causation model. The cycles of model application evolved through three major stages: (1) developing a model specifically tailored to construction system failures, (2) deriving concepts and principles for interpreting the model depictions, and (3) compiling lessons from a systematically selected set of failure cases for planners, designers, and key stakeholders of future extraterrestrial construction projects.</p><p dir="ltr">Following a comprehensive literature review, this study developed an accident model termed the framed-and-layered accident pathogen propagation (FLAPP) model. The basic concept of the model consists of frames representing the temporal dimension, layers depicting the hierarchical aspects of the sociotechnical framework of construction projects, and graphical notation illustrating the sequence of defective processes and pathogens embedded in the constructed artifact.</p><p dir="ltr">To interpret the graphical illustrations of failure cases, the study introduced the concept of pathogen threads to describe multiple sequences of defective processes ultimately interacting with the physical artifact. To further explain the underlying mechanisms of how design decisions incubate into system failures, the concept of design-induced strains was proposed. This concept represents the lingering effects that design solutions can have on physical artifacts and downstream organizational processes. Additionally, categories of inadequate organizational factors from the Human Factors Analysis and Classification System (HFACS) were incorporated to explain the underlying causes within project organizations that allowed the mishandling of physical and organizational strains.</p><p dir="ltr">To evaluate the applicability of the FLAPP model and observe general trends in system failures across various contexts, the study selected failure cases attributable to embedded pathogens with sufficient available information. Ensuring that the case set included diverse cases and covered all specific technical challenges of extraterrestrial construction, the selection resulted in a set of 40 cases comprising 10 space systems, 13 buildings, 10 bridges and tunnels, and 7 systems in specialized environments. Results highlighted typical and exceptional cases among different systems and the general trends of occurrence prevalence of concept instances among different system contexts (space, building, bridge/tunnel, specialized environment) and duration ranges (short, medium, long). The comparison of Earth-based and space-based systems revealed several critical questions for the space domain: how to ensure, maintain, and improve the reliability and quality of unique and site-specific systems; how to establish and enforce minimum quality standards to reduce unintended physical strains; and how to prepare for extended project timelines with dynamic and transient organizational networks.</p><p dir="ltr">Future research should address the theoretical and methodological limitations of the FLAPP model by extending it to investigation methods and risk assessment techniques. Additionally, the failure case study approach should be enhanced by expanding the case set, exploring source documents, and applying additional analysis approaches. This dissertation concludes by demonstrating that guidance and principles with discipline-specific vocabulary can be derived by referencing documented best practices in systems engineering and project management.</p><p><br></p>
67

Řízení projektů ve vybraném podniku / Project management in a selected company

PIMPARA, Jan January 2016 (has links)
The main objective of this diploma thesis is to evaluate the project management system in the specific organization and to suggest possible changes based on the concrete findings. The first part of this thesis is dedicated to the main theories describing the meaning of a project itself, project management, its development throughout the history and the basic ways and processes widely used in managing a project. The thesis also pays an attention to the legal standardization of project management along with the corresponding organizations describing and maintaining the project know-how. The second part describes the selected organization, its history and the scope of business. The section also provides an overview and analysis of the project management best practice undertaken by the mentioned company. The analysis examines related corporate documents, internal project guidelines and the processes supporting the project management in the company. In the final part of the thesis several suggestions of corrective actions are listed, based on the specific findings identified in the analysis.
68

Percep??es de maturidade em gerenciamento de projetos ? luz da nova gest?o p?blica: uma investiga??o com gestores das secretarias estaduais do Rio Grande do Norte

Nascimento, Thiago Cavalcante 21 February 2011 (has links)
Made available in DSpace on 2014-12-17T13:53:30Z (GMT). No. of bitstreams: 1 ThiagoCN_DISSERT.pdf: 4800357 bytes, checksum: 6d84ff8a3ed5c4f0be1218fbba9b055c (MD5) Previous issue date: 2011-02-21 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / This study aimed to measure the perception of maturity project management of state boards of Rio Grande do Norte by the perception of its managers. Argues that project management has been highlighted as a critical factor for the success of any organization, because the projects are directly related to the set of activities that result in organizational innovation as products, services and processes and the improvement of project management is directly aligned with the main pillars of the New Public Management. Methodologically, this is a quantitative research of a descriptive nature in which 161 forms were applied with coordinators and subcoordinators of state departments of Rio Grande do Norte, culminating in a sampling error of less than 6% to 95% confidence according to the procedures finite sampling. The process of tabulation and analysis was done using the package Statistical Package for Social Sciences - SPSS 18.0 and worked with techniques such as mean, standard deviation, frequency distributions, cluster analysis and factor analysis. The results indicate that the levels of maturity in project management in state departments of Rio Grande do Norte is below the national average and that behavioral skills are the main problem for improving management in these departments. It was possible to detect the existence of two groups of different perceptions about the management of projects, indicating, according to the managers, there are islands of excellence in project management in some sectors of the state departments. It was also observed that there are eight factors that affect maturity in project management: Planning and Control , Development of Management Skills , Project Management Environment , Acceptance of the Subject Project Management , Stimulus to Performance , Project Evaluation and Learning , Project Management Office and Visibility of Project Managers . It concludes that the project management in state departments of Rio Grande do Norte has no satisfactory levels of maturity in project management, affecting the levels of efficiency and effectiveness of the state apparatus, which shows that some of the assumptions that guide the New Public Management are not getting the levels of excellence nailed by this management model / Este estudo teve por objetivo mensurar a percep??o de maturidade em gerenciamento de projetos dos gestores das secretarias estaduais do Rio Grande do Norte. Argumenta que a gest?o de projetos tem se evidenciado como um fator cr?tico para o sucesso de qualquer organiza??o, pois os projetos est?o diretamente relacionados ao conjunto de atividades que resultam em inova??es organizacionais como produtos, servi?os e processos e que a melhoria da gest?o de projetos se encontra diretamente alinhada com os principais pilares da Nova Gest?o P?blica. Metodologicamente, trata-se de uma pesquisa de natureza quantitativa de car?ter descritivo na qual foram aplicados 161 formul?rios com coordenadores e subcoordenadores das secretarias estaduais do Rio Grande do Norte, culminando em um erro amostral inferior a 6% para 95% de confian?a segundo os procedimentos de amostragem finita. Para o processo de tabula??o e an?lise fez-se uso do pacote Statistical Package for the social Sciences SPSS 18.0 e trabalhou-se com t?cnicas como m?dias, desvios, distribui??es de frequ?ncia, an?lise de agrupamentos e an?lise fatorial. Os resultados indicam que os n?veis de maturidade em gerenciamento de projetos nas secretarias estaduais do Rio Grande do Norte se encontram abaixo da m?dia nacional e que as compet?ncias comportamentais s?o o principal gargalo para melhoria da gest?o nestas secretarias. Foi poss?vel detectar a exist?ncia de dois grupos de percep??es distintas sobre a gest?o de projetos, que indicam, segundo os gestores, a exist?ncia de ilhas de excel?ncia em gerenciamento de projetos em alguns setores das secretarias estaduais. Tamb?m foi poss?vel verificar que existem oito fatores que afetam a maturidade no gerenciamento de projetos: Planejamento e Controle , Desenvolvimento de Habilidades Gerenciais , Ambiente de Gest?o de Projetos , Aceita??o do Assunto Gerenciamento de Projetos , Est?mulo para Desempenho , Avalia??o de Projetos e Aprendizagem , Escrit?rio de Gerenciamento de Projetos e Visibilidade dos Gerentes de Projetos . Conclui que o gerenciamento de projetos nas secretarias estaduais do Rio Grande do Norte n?o apresenta n?veis satisfat?rios de maturidade em gerenciamento de projetos, afetando os n?veis de efici?ncia e efic?cia do aparelho do estado, o que demonstra que alguns dos postulados que norteiam a Nova Gest?o P?blica n?o est?o alcan?ando os n?veis de excel?ncia pregados por este modelo gerencial
69

Um modelo de escritório unificado de projetos e processos como agente de execução da estratégia organizacional

INTYRE, Caio Franco Mc 26 August 2016 (has links)
Submitted by Rafael Santana (rafael.silvasantana@ufpe.br) on 2017-08-30T18:08:16Z No. of bitstreams: 2 license_rdf: 811 bytes, checksum: e39d27027a6cc9cb039ad269a5db8e34 (MD5) Dissertação_UM MODELO DE ESCRITÓRIO UNIFICADO DE PROJETOS E PROCESSOS_Caio_McIntyre.pdf: 6348725 bytes, checksum: fdf9ecef0d296e1cd7a6050411db2fdf (MD5) / Made available in DSpace on 2017-08-30T18:08:16Z (GMT). No. of bitstreams: 2 license_rdf: 811 bytes, checksum: e39d27027a6cc9cb039ad269a5db8e34 (MD5) Dissertação_UM MODELO DE ESCRITÓRIO UNIFICADO DE PROJETOS E PROCESSOS_Caio_McIntyre.pdf: 6348725 bytes, checksum: fdf9ecef0d296e1cd7a6050411db2fdf (MD5) Previous issue date: 2016-08-26 / FACEPE / O crescimento das iniciativas de gestão de projetos e de processos de negócio nas organizações tem deixado cada vez mais evidente o importante papel que essas disciplinas exercem no auxílio da condução das estratégias organizacionais. Tanto os escritórios de gestão de projetos (do inglês, Project Management Office ou PMO) quanto os escritórios de gestão de processos de negócio (Business Process Management Office ou BPMO) deixaram de ser somente guardiões dessas competências e se tornaram verdadeiros agentes de execução da estratégia, norteando a organização rumo aos seus objetivos estratégicos. Neste cenário, em que os dois escritórios deveriam trabalhar de forma coesa em prol da estratégia, é frequente que tenham discordâncias, duplicações de funções e prioridades conflitantes. Com o objetivo de criar uma maior sinergia entre a gestão de duas competências que são consideradas veículos da execução da estratégia organizacional, este trabalho propõe um modelo de implantação e atuação para escritórios unificados de projetos e processos. Para formular este modelo foram feitas revisões de literatura, proposto seis elementos para análise de escritórios e em seguida foram feitas análises comparativas de modelos de escritórios de projetos, modelos de escritórios de processos e das sinergias conhecidas entre os dois escritórios. Os seis elementos de análise foram passos necessários para estruturação, objetivos do escritório, posicionamento estratégico, local de inserção na estrutura organizacional, atividades desempenhadas e papéis e responsabilidades. O modelo unificado foi então proposto com diretrizes baseadas nos seis elementos e com uma estratégia de implementação do modelo que detalha os doze passos necessários divididos em quatro fases. Trata-se de um modelo adaptável, cuja aplicação deve ser feita de acordo com a realidade de cada organização. O modelo foi posteriormente submetido a um survey de validação com especialistas. Além de mostrar alguns pontos de melhoria, o resultado da validação serviu para ratificar a aderência do modelo de escritórios unificados de projetos e processos aos conceitos das duas disciplinas, sob os aspectos de utilidade e aplicabilidade do modelo. Palavras-chave: Escritório de Gestão de Projetos e Processos. Escritório de Projetos. Escritório de Processos de negócio. Modelo unificado de escritório. Diretrizes de escritório de gestão. / The growth of project management and business process management initiatives in the organizations has been making it more evident that these two disciplines play crucial roles in the roll-out of organizational strategies. The PMOs (Project Management Offices) and BPMOs (Business Process Management Office) are no longer only playing the roles of guardians of these competencies but have become true agents of strategic execution leading the organizations towards their strategic goals. In this scenario in which both offices should work in a cohesive manner to benefit the strategy, it is frequent to see struggles because of disagreements, duplicated functions and conflicting priorities. With the objective of increasing synergy between the management of these two disciplines that are considered vehicles for the execution of the organizational strategy, this work proposes a model for a unified project and process management office. To formulate this proposal, literature reviews were conducted, six management office analysis elements proposed and comparative analysis of project management office models, business process management office models and known synergies between both offices made. The six management office analysis elements were steps to implement a management office, office objectives, strategic positioning, insertion site in the organizational structure, activities and roles and responsibilities. The unified model was then proposed with its guidelines based on the six elements and an implementation strategy that outlines the twelve necessary steps divided in four phases. This model is an adaptable one and its implementation should be adapted according to the reality of each organization. The model was then submitted to a validation survey answered by specialists. The validation served its purpose by showing possible points of improvement and by ratifying its adherence to the concepts of both disciplines, its utility and its applicability. Keywords: Project and Process Management Office. Project Management Office. Business Process Management Office. Integrated Office Model. Management Office Guidelines.
70

Využití metod projektového managementu v podniku / The Application of Project Management Methods in Company

Káčerková, Tereza January 2019 (has links)
Diplomová práce je zaměřena na aplikaci metod projektového řízení ve firmě. Práce nejprve specifikuje teoretické poznatky této oblasti. Na teoretickou část navazuje analýza externího a interního prostředí dané firmy. Na základě výstupů a využití metod projektového managementu je vytvořen možný návrh řešení projektu, který vede k úspěšnému oslovení nového segmentu potencionálních zákazníků.

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