The purpose of this diploma thesis is to discuss the creation of a business plan for establishment of company in the field of fire sport. The first part consists of literature research containing theoretical background of business activity. The analytical part consists of external and internal environment analysis and it is starting point for the design part. The main part of the thesis is the business plan itself and evaluation of plan feasibility.

This diploma thesis deals with possibility to invest into currency market with a view to small investors. The work includes the characteristics of currency market, analysis of influences which affects on it and elaborates trading strategy to get profit with regard to minimal risk for investor.

This Master’s Thesis deals with current company status analysis and getting appropriate documentation for bicycle market entry decision making. Significant part of the practical section is focused on bicycle market and potential competition analysis. The end of the work dedicates to a marketing strategy and a questionnaire.

This Master´s thesis is focuses on constructing a business plan dealing with possibilities of enter existent meal voucher´s market in Czech Republic. New form of meal voucher - an electronic meal voucher should be the one to enable that.

The purpose of this diploma thesis is proposal of marketing strategy for company. The first part is focused on presentation of theoretical knowledge from strategic business management, marketing and marketing strategy. The second part contains introduction of the company and analysis of current state. Diploma thesis also deals with retail market research in Poland, Hungary, Romania, Czech Republic and search for potential customers. Based on analysis the marketing strategy is suggested, leading to improvement of company position on the market and gain of new customers.

The aim of this thesis is to draw up a detailed analysis of a business plan to build retail brand store with Apple products. The analytical part of this thesis is devoted to the selected market and to the conditions to build official Apple store. Processed business plan is based on real data, questionnaire and expert´s experiences in the field and try to determine the success of the business as precisely as possible. The financial plan includes necessary expenses and planned profits which shows in two versions what conditions must be done to achieve a profit.

This thesis has developed a draft business plan for the establishment of a private kindergarten in a small town. The kindergarten will be established as a limited liability company. The work consists of three parts. In the theoretical part of the thesis a business plan is defined and the individual parts are characterized. The second part of the thesis focuses on the analysis of the current market situation. In the last part all individual parts of the private kindergarten business plan are detailed and also financial analysis, risks analysis and their limitations.

The diploma thesis deals with possible option of establishing the branch office of the technology company in Slovakia. The first part is focused on theory related to setting up the business plan. The second part contains analysis describing current status of the company of interest based on the information provided. The proposal of the branch office setting up is included in the last part of the diploma thesis where ways the company could follow when entering new market are described.

The subject of this Master thesis is the topic of marketing strategy in the tourism industry. This document analyzes the marketing strategy of hotel operation within market environment which is providing accommodation and catering services. The first part of the theses, is literary research is devoted to the theoretical knowledge of marketing in general and more specifically, the specifics of marketing strategy within hotel environment. The gained knowledge is applied to subject of the hotel within Olomouc Region, which is the NH Olomouc Collection Congress hotel. Subsequently, the thesis presents an analysis of the strategy itself and its individual parts. The conclusion is devoted to the presentation of proposals for selected company and its marketing strategies which primarily serve as fundamentals for company management and shall contribute to the improvement of hotel services and ultimately to achieve the coveted economic indicators.

The aim of the thesis is to summarize characteristics of successful and profitable applications on Android market and create a starting point for beginner developers. The market for mobile applications behaves like any other market, so people cannot be successful without its knowledge. That´s why this thesis is primarily focused on analyzing the market. Learned information will be later used for the design and implementation of new application.