This diploma thesis deals with the processing and utilization of the business plan. In addition to the teoretical knowledge of topic issue, here are the practical application of the specific example. It is the foundation of the modern restaurant in the heart of the city of Brno. The resulting business plan will be parsed and analyzed in all economic aspects, with emphasis on competition and the needs of potential customers.

The master´s thesis is focused on creating a business plan for a new company called Sweet Gauching. It provides a theoretical overview of business plan creation. The thesis contains a real and practicable proposal of business plan. This company will provide special cafe and catering services in the region of Uherské Hradiště.

This thesis proposes the optimal measures to expand company's business by entering the Polish market. The actual solution is based on a thorough analysis of the local environment using standard and advanced methods of evaluation. Emphasis is placed on the quality of data and their correct interpretation. The thesis provides a comprehensive look at the situation on the market and proposes the most appropriate method of implementation, taking into account all the risks and opportunities, which the company may encounter during the expansion.

The main goal of this thesis is to create business plan for the gas station with help of OMV franchise. Entrepreneurship, franchising and definition of used analyses are described in the theoretical part. Necessary analyses are performed in the analytical part. Suggested business plan and harmonogram of its implementation are described in the last part of this thesis.

The aim of the thesis is a compilation of a marketing plan in Technodat Develop Company s.r.o. (Ltd). The theoretical part deals with individual steps of marketing plan compiling discussed in the specialist literature. The company it self is characterised in the following part of the thesis. The practical part also contains compiled analyses as well as the marketing plan proposal for the company based on the gained theoretical knowledge.

The goal of this diploma thesis is to devise marketing plan for newly emerging accoun-ting company. In the first part of this thesis is described theory of marketing planning. The second part deals with analysis of the current state of the business and marketing plan proposal.

The diploma thesis deals with the company development through providing new services in connection with business expansion newly created service PCO (centralized protection). The bottom line for the introduction of this service is the PCO demand for existing clients of the company. On this basis was proposed business plan from which have developed proposals for solutions in the form of the introduction of PCO as a sheltered workshop, within which the project was funded 88% of input costs Labour Office in Brno.

The topic of this master thesis is working out of a business plan for a new enterprise operating in the field of gastronomy, which will specialize in catering, cooking courses and manufacture of confectionery products. The proposed solution is an emphasis on financial and marketing plan.

The diploma thesis describes and maps the overall rental market in selected locality Pardubice and is made up of text and graphs. First gives a general view of rental housing and then compares the amount of the rentals of apartments in various parts of the city and consider amendments to the lease. Collected data are divided into apartments for the 1 + 1 and 1 + 2 + 1 and, 3 +1 . For each group creates a map of rents.

This thesis deals with the evaluation of risks of business development proposals ZEVOS a.s. acting on the fuel market. The thesis is divided into three main parts, the first part describes the theoretical knowledge. In this section are shown and described methods of dealing with the internal and external surroundings of the company. In the second part, which deals with the analytical part, the methods used to assess the current situation in the market where the company operates. The third part provides a proposal for the development of business solutions and financial investment return.