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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 1 to 2 of 2 (0.167 seconds)Spelling suggestions: "subject:"amarket segmentation -- banking industry"" "subject:"amarket segmentation -- anking industry""
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An evaluation of mature consumer needs in the banking sectorPieterse, Hanlie 11 1900 (has links)
The mature market presents challenges to marketers because much of the
information about the marketplace is based on younger consumers, differing from
older consumers in many important ways. The research project was commisioned
with two main objectives: to determine what is required to cater for customers
falling into the age bracket of 60-75, enabling marketers to successfully target the
mature consumer and retain these customers.
A qualitative methodology was selected to collect and analyse information to
enhance understanding of the perceptions with regard to the functional, social and
emotional needs of the mature market sector.
Abraham Maslow is known for postulating the 'Hierarchy of Needs Theory', stating
that human beings are motivated by their unsatisfied needs. It is necessary to
understand and investigate the relative importance of the functional, emotional and
actualisation components of mature consumer needs. / Thesis (M.A. (Psychology ))
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| 2 |
An evaluation of mature consumer needs in the banking sectorPieterse, Hanlie 11 1900 (has links)
The mature market presents challenges to marketers because much of the
information about the marketplace is based on younger consumers, differing from
older consumers in many important ways. The research project was commisioned
with two main objectives: to determine what is required to cater for customers
falling into the age bracket of 60-75, enabling marketers to successfully target the
mature consumer and retain these customers.
A qualitative methodology was selected to collect and analyse information to
enhance understanding of the perceptions with regard to the functional, social and
emotional needs of the mature market sector.
Abraham Maslow is known for postulating the 'Hierarchy of Needs Theory', stating
that human beings are motivated by their unsatisfied needs. It is necessary to
understand and investigate the relative importance of the functional, emotional and
actualisation components of mature consumer needs. / Thesis (M.A. (Psychology ))
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