University of Macau / Faculty of Business Administration / Department of Management and Marketing

University of Macau / Faculty of Business Administration / Department of Management and Marketing

University of Macau / Faculty of Business Administration / Department of Management and Marketing

University of Macau / Faculty of Business Administration / Department of Management and Marketing

Thesis (M.B.A.)--University of Hong Kong, 1992.

The purpose of this project is to offer a market study of the fruit juices market in France. The aim is to propose not only a comprehensive analysis of the fruit juices market in France, but also a set of recommendations that could be used by managers of fruit juices companies in sustaining a mature market.

The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper.

An investigation was made of the market and economic conditions surrounding th American Brewery complex Baltimore, Maryland. The purpose was to analyze the socioeconomic forces which will have a direct impact on the feasibility of rehabilitating the historic buildings on the site. Research was directed toward three areas: 1) analysis of demographic data, 2) evaluation of potential design alternatives, and 3) validation of an industrial use proposal. The market analysis defined the demographic characteristics of the area surrounding the Brewery site in terms of population, households, employment, and income. The pros and cons of the industrial, commercial, residential, and public-use development alternatives were outlined and each was ranked according to their compatibility with project objectives. The final part of the market study was targeted toward industrial options for the project. The attributes of the Brewery complexes were matched with possible industry groups which could feasibly locate their activities at the site. / Master of Architecture

by Chan Kin-Leung, Fung Kit-Chu, Kitlen. / "Innovations, software for education 1998" (23 p.) inserted. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 52-53). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Project Objectives --- p.1 / Organisation of the Report --- p.2 / Research Methodology --- p.2 / Chapter II --- BACKGROUND OF THE EDUCATIONAL SOFTWARE MARKET --- p.4 / Emergence of the Market --- p.4 / Market Segments --- p.6 / Size and Potential of the Market --- p.7 / Market Players and Their Relationships --- p.8 / Business Cycle --- p.12 / Chapter III --- SMALL BUSINESS --- p.14 / Definition --- p.14 / Is Innovations a Small Business? --- p.15 / Chapter IV --- "INNOVATIONS, THE SUBJECT COMPANY" --- p.16 / History --- p.16 / Operation --- p.16 / Business Objectives --- p.17 / Business to Date --- p.18 / Chapter V --- COMPETITIVE ANALYSIS OF THE COMPANY --- p.20 / SWOT Analysis --- p.20 / Financial Analysis --- p.24 / Chapter VI --- SURVEY RESULTS AND IMPLICATIONS --- p.26 / Growth Rate of the Market --- p.27 / Schools' Awareness of the Purchasing Channels --- p.28 / Purchase Barriers --- p.29 / Effectiveness of Marketing Activities --- p.29 / Software Selection Criteria --- p.30 / Schools' Spending Power --- p.31 / Chapter VII --- RECOMMENDTAIONS --- p.32 / Business Strategy --- p.32 / Sales and Marketing Strategy --- p.36 / Operational Strategy --- p.38 / Implementation Plan --- p.39 / Financial Forecast after Implementation Plan --- p.42 / Chapter VIII --- CONCLUSION --- p.44 / APPENDIX --- p.46 / BIBLIOGRAPHY --- p.52

The purpose of this study was to determine the profile of parents with children in Early Childhood Development (ECD) centres using Over the Counter (OTC) homeopathic remedies, specific to the Pretoria East region. Secondary objectives included determining the extent of use of OTC homeopathic remedies, the perceptions of parents regarding homeopathy and natural remedies as well as the positioning of homeopathy. The research was designed around descriptive and exploratory methods using quantitative research techniques. Aspects such as demographic information and the general health of families, attitudes, perceptions and opinions specific to homeopathy, natural remedies and conventional medicine, as well as details on remedy usage and brands, were addressed. From the findings of the study a clear profile could be identified. Further to the profile, the perceptions of respondents regarding OTC homeopathic remedies as well as reasons for using these remedies are discussed. The positioning of OTC homeopathic remedies was done based on spider graphs, exploratory factor analysis, cluster analysis and multidimensional scaling. Several recommendations were made to the homeopathic industry, the Ministry of Health, medical professionals, Medical Aid Schemes, pharmacists and the pharmaceutical industry, as well as the Department of Social Development. The study concludes with details specific to the limitations of the study and further research suggestions. / Economics / M.A. Commerce (Business Management)