Thesis (MBA (Business Management))--University of Stellenbosch, 2010.

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Entrepreneurship and New Venture Creation, 2016 / This study was to identify the extent of Generation Y entrepreneurs’ social media usage in terms of weak-tie alliance maintenance and creation and also alliance creation. A sample group of entrepreneurs in the Johannesburg were chosen by using social media as a channel. By using the researcher’s social capital and also the different characteristics that are unique to these SNSs (social network sites), such as Twitter advertising, a sample group was created. A digital survey was distributed to the selected entrepreneurs by using an online platform. By using hypothesis testing and a multiple regression model, it was identified that entrepreneurs tend to favour maintaining weak-ties over creating weak-ties using SNSs, and alliance creation on SNSs does not seem too common, but it was highlighted that when entrepreneurs do create alliances, they tend to favour weakties that they have created on SNSs. The overall picture is that entrepreneurs have an inclination not to use SNSs to create weak-ties and alliances, this could come down to a number of factors such as trust and education, and there could also perhaps be no SNS that supports alliance creation to the extent that entrepreneurs need. / XL2018

The primary objective of this study is to determine the viability of opening a speciality top end, Ethnic cosmetic and toiletry retailer in the Greenacres Mall of Port Elizabeth, in order to meet the cosmetic and toiletry needs of Ethnic consumers, having moved from rural places of work and dwelling, to urban areas of work and dwelling. In order to achieve the above mentioned primary objective, the following secondary objectives will be pursued: • To investigate the current and forecast Ethnic cosmetic and toiletry trends in the United States of America, in order to serve as a benchmark in the development of a top end, speciality Ethnic cosmetic and toiletry retail store model, for the Greenacres Shopping Mall in Port Elizabeth, South Africa; • to identify whether a top end, speciality Ethnic cosmetic and toiletry store model for the Greenacres Shopping Mall in Port Elizabeth, South Africa, would be a viable business venture; • to investigate current and forecast Ethnic cosmetic and toiletry trends in South Africa, in order to reveal the shortfalls of retailers targeting this market segment; and • to identify the best business model for an organisation or individual wanting to grow their business through targeting the Ethnic cosmetic and toiletry consumer

The purpose of this study was to determine the profile of parents with children in Early Childhood Development (ECD) centres using Over the Counter (OTC) homeopathic remedies, specific to the Pretoria East region. Secondary objectives included determining the extent of use of OTC homeopathic remedies, the perceptions of parents regarding homeopathy and natural remedies as well as the positioning of homeopathy. The research was designed around descriptive and exploratory methods using quantitative research techniques. Aspects such as demographic information and the general health of families, attitudes, perceptions and opinions specific to homeopathy, natural remedies and conventional medicine, as well as details on remedy usage and brands, were addressed. From the findings of the study a clear profile could be identified. Further to the profile, the perceptions of respondents regarding OTC homeopathic remedies as well as reasons for using these remedies are discussed. The positioning of OTC homeopathic remedies was done based on spider graphs, exploratory factor analysis, cluster analysis and multidimensional scaling. Several recommendations were made to the homeopathic industry, the Ministry of Health, medical professionals, Medical Aid Schemes, pharmacists and the pharmaceutical industry, as well as the Department of Social Development. The study concludes with details specific to the limitations of the study and further research suggestions. / Economics / M.A. Commerce (Business Management)

The purpose of this study was to determine the profile of parents with children in Early Childhood Development (ECD) centres using Over the Counter (OTC) homeopathic remedies, specific to the Pretoria East region. Secondary objectives included determining the extent of use of OTC homeopathic remedies, the perceptions of parents regarding homeopathy and natural remedies as well as the positioning of homeopathy. The research was designed around descriptive and exploratory methods using quantitative research techniques. Aspects such as demographic information and the general health of families, attitudes, perceptions and opinions specific to homeopathy, natural remedies and conventional medicine, as well as details on remedy usage and brands, were addressed. From the findings of the study a clear profile could be identified. Further to the profile, the perceptions of respondents regarding OTC homeopathic remedies as well as reasons for using these remedies are discussed. The positioning of OTC homeopathic remedies was done based on spider graphs, exploratory factor analysis, cluster analysis and multidimensional scaling. Several recommendations were made to the homeopathic industry, the Ministry of Health, medical professionals, Medical Aid Schemes, pharmacists and the pharmaceutical industry, as well as the Department of Social Development. The study concludes with details specific to the limitations of the study and further research suggestions. / Economics / M.A. Commerce (Business Management)