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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
31

E-mail Marketing and its Implementation in SMEs in a B2B Context

Jacobsson, Ebba, Granroth, Janina, Dumont, Rebecca January 2014 (has links)
No description available.
32

Defensive reactions to self threat in consumption: the moderating role of affirmation

Qiu, Pingping 23 August 2010 (has links)
This dissertation identifies two competing coping strategies individuals may employ to deal with self threat in consumption contexts—defensive and compliant strategies—and addresses the relationship between defensive and compliant consumption by investigating the key factors that determine the adoption of defensive (vs. compliant) consumption. This research 1) first uncovers consumer contexts where self threat activates defensive reactions, leading to a defensive consumption (Study 1 and 2); 2) examines the joint impact of the affirmation value of products and the mode of threat on determining whether defensive or compliant consumption takes place (Study 3); and 3) proposes that opportunities to affirm self views can turn off the defensive coping and reduce defensive consumption (Study 4). Taken together, this research addresses the influence of self threat on consumption by examining these factors which have not been studied systematically in previous consumer research.
33

Two essays on multi-tasking, efforts interaction and compensation

Jha, Deepika January 2007 (has links)
Thesis (PH.D.) -- Syracuse University, 2007. / "Publication number AAT 3281762"
34

Viral marketing : potential and pitfalls /

Bryce, Michael. January 2005 (has links)
Hochsch., Diplomarbeit, --Zugl.: Mittweida, 2004.
35

Perceptions of a successful key account management programme a New Zealand perspective : this is a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business (Marketing), 2004 /

Yu, Mandy Ning-Ya. January 2004 (has links) (PDF)
Thesis (MBus) -- Auckland University of Technology, 2004. / Also held in print (129 leaves ; 30 cm.) in City Campus Theses Collection. (T 658.804 YU)
36

A theory of marketing outline of a social systems perspective /

Lüdicke, Marius K. January 2006 (has links)
Zugl.: St. Gallen, University, Diss., 2006. / Description based on print version record.
37

The development of American marketing thought and practice, 1902-1940 /

Silva, Jonathan Augustus, January 1900 (has links)
Thesis (Ph. D.)--Ohio State University, 1998. / Includes vita. Includes bibliographical references (leaves 335-356). Available online via OhioLINK's ETD Center.
38

What influences students to enroll in marketing education and do marketing students utilize a written career plan

Robarge, Carol Lynne. January 1998 (has links) (PDF)
Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 1998. / Includes bibliographical references.
39

A follow-up study of Kimberly High School one and three year marketing education graduates

Haltinner, Urs R. January 1998 (has links) (PDF)
Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 1998. / Includes bibliographical references.
40

Marktgerichte marketing taalkundig slordigheidje of bittere noodzaak? /

Kasper, J.D.P., January 1900 (has links)
Inaugurele rede Maastricht. / Met lit. opg.

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