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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

Effizienzanalyse im Marketing ein produktionstheoretisch fundierter Ansatz auf Basis von Frontier Functions /

Hammerschmidt, Maik. January 2006 (has links)
Zugl.: Mannheim, Universiẗat, Diss., 2005. / Description based on print version record.

Essays on store brand management the case of vertically differentiated product categories /

Chung, Hwan. January 2008 (has links)
Thesis (Ph.D.)--Syracuse University, 2008. / "Publication number: AAT 3323045."

Über die Bestimmung räumlicher Marktgleichgewichte

Buchholz, Hans Eberhard. January 1969 (has links)
Habilitationsschrift--Göttingen. / Bibliography: p. [150]-155.

A feasibility study on implementing a marketing education program in Elmwood, Wisconsin

Glampe, Linda M. January 1999 (has links) (PDF)
Thesis, PlanB (M.S.)--University of Wisconsin--Stout, 1999. / Includes bibliographical references.

Marketing von Spezialimmobilien

Steiner, Melanie. January 2004 (has links)
Nürtingen, FH, Diplomarb., 2003. / Betreuer: Stephan Kippes ; Markus Mändle.

A theory of marketing outline of a social systems perspective /

Lüdicke, Marius K. January 2006 (has links)
Zugl.: St. Gallen, Univ., Diss., 2006. / Also available in print.

Marketing im Fremdenverkehr : Beitrag zu einer schweizerischen Konzeption /

Krippendorf, Jost. January 1971 (has links)
Zugl.: Habil'schrift Bern.

Make-or-Buy-Entscheidungen im Marketingbereich /

Peters, Theo. January 1995 (has links)
Zugl.: Köln, Universiẗat, Diss., 1994 u.d.T.: Peters, Heinz-Theo: Bezugsalternativentscheidungen im Marketingbereich.

Multi-Channel-Management Gestaltung, Steuerung und Erfolg von Multi-Channel-Vertriebssystemen /

Scholl, Michael. January 1900 (has links) (PDF)
Mannheim, Universiẗat, Diss., 2003.

Creating customer knowledge competence through the development of key account management

Mikkola, T. (Tuuli) 23 May 2013 (has links)
This study takes intraorganizational perspective to key account management (KAM) and combines the matter with customer knowledge processing. The aim of the study is to create a framework that enables the creation of customer knowledge competence by developing key account management system so that it facilitates internal coordination and enhances customer knowledge processing. The framework of this study is based on an extensive theoretic review on key account management and customer knowledge management. The combination of these topics creates scientific findings of this study. The framework created in this study is reflected to practice through a case company that needs re-organization of its key account management processes. This study utilizes subjectivist approach to the matter and uses constructivist research methods. Besides accumulating theoretical knowledge this study aims also in developing through theory the KAM processes of the case company. Thus it relates also closely to action research, where the researcher takes also a role as a consultant besides the role of a researcher. The empiric evidence is reflected to the theoretical framework. However as studies concerning this matter are limited the aim is through qualitative methods to produce new knowledge and not to test existing theory. Empirically this study is based on an exploratory case study that has some features of descriptive study also. The empiric research confirms the theoretical framework from most parts. Results of this thesis suggest that key account management system can be utilized as a coordination mechanism in order to create customer knowledge competence. However compared to previous studies the results of this study accentuate esprit de corps i.e. organizations capacity to work toward mutual goals as an antecedent of other key account management processes and reinforces the role of formalization of the key account management approach as an prerequisite for efficient customer knowledge processing. Based on the finding of this study, future studies could concentrate on determining the level of formalization needed for succeeding in the creation of customer knowledge competence. It also suggests that the role of esprit de corps is more important. Thus the development of this would also be valuable in the future.

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