This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.

The diploma thesis creates a marketing strategy proposal for a synergistic construction product for a selected company. Through theoretical knowledge, research is conducted that defines the main direction and target segments of the marketing strategy. Based on these attributes, market analyzes are conducted that lead to the mapping of potential opportunities and risks by which the process of launching the new Timbex building system is proposed

Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.

The thesis deals with the market orientation of high-tech companies based in the city of Brno. It measures the effects of market orientation on business performance, analyzes the relations between market orientation and business performance for chosen companies and evaluates logical structure of the questionnaire used for marketing research. Based on the results of the research the thesis contains solution proposals addressed to the given companies, points out their weaknesses and follows with the proposals for the structure of the questionnaire and its future application for researching market orientation of the companies.

The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.

Doctoral thesis Specifics of Consumer Behavior on Cultural Heritage Market is a market research based analysis of visitors of museums and galleries. The main goal of the work is to describe and segment the audiences, find out stimuli influencing visitor behavior, visitor motivation and lifestyle in order to suggest new marketing strategies attracting either new visitors or to turn occasional visitors into clients. The first part uses the theoretical microeconomic approach for analyzing the demand for cultural heritage; the price policy and price strategies of museums and galleries, and results in socially justified price of merit goods. The second part compares the Czech "consumer" of cultural heritage with an average consumer behavior in the same markets within the European Union and the U.S.A. The main part of the thesis consists of the research project based on quantitative descriptive research among museum and gallery visitors. The sample size is 543 respondents. Respondents were interviewed from September 2008 to March 2009 (personal intercept interview) in 25 organizations (from large and important institutions to small and regional organizations). The research project uses the nonprobability (convenience) sample of those who came to a museum, gallery or exhibition. The thesis results in the recommendation of marketing strategies for museums and galleries.

This thesis deals with the organic livestock production in South Bohemian region. The aim of the thesis was to analyze the South Bohemian organic meat production, production of eggs and honey and distribution of the biocommodities. Through the processing of data from the database IAEI and questionnaire survey, conducted at the level of organic farmers farming in the South Bohemian region with a valid certificate for meat production, development and the current market situation of organic meat production were assessed in the South Bohemian region.