The thesis deals with the creation of a real business plan to establish a confectionery factory "Nebeské dorty" in the village Rouchovany. The theoretical part of the thesis includes the definition of business terms and analyzes needed for the elaboration of a business plan. In the design part there is a business model and related organizational, marketing and financial plan. Thanks to the questionnaire given to selected respondents and to the analyzes performed, it can be said that the future enterprise has a great chance of success.

This diploma thesis is focused on creating a business plan for establishing a yoga center, which will be located in the district of Brno-Žebětín.The theoretical part defines the basic concepts of business, strategic analysis and creation of business plan for a new company. The analytical part consists of SLEPT analysis, Porter's five forces model, marketing research and SWOT analysis. The proposal part includes the structure of the business plan, in which the design of business model, marketing plan, financial plan, time schedule and risk analysis are worked out.

This diploma thesis deals with the elaboration of a business plan for the establishment of a small business, whose main activity is the sale of jelly confectionery and other sweet candies Le Bonbon near the center of Brno. The thesis is divided into three parts – theoretical, analytical and practical part.

This thesis presents analyse of chinese market in segment of heating body with object evaluate possibility to enter on this difficult market from czech company. At beginning of thesis are drawing up basic theoretic data which constituting base of market research. In the first the practical part appreciates position of company on the czech market and also inside analyse was made out. Individual variables, which could influence successfully activity on chinese market are revaluation in the part of foreign´s marketing research . Basic articles for business on chinese market are set out in this partition. The pieces of knowledge which create recommendation for company from the question if the company have establist or not, formulated on the basic of finding marketing research.

This diploma work analyse problem connected with turist trade of town Ivančice. It includes improvement suggestion of turist trade of town Ivančice, analyse strengths and weaknesses, opportunities and threats by means of SWOT analyse. Interpration is connected with questionnaire inguire with evaluation and suggestions of innovation today’s standard.

The Master´s thesis deals with the logistics services studies in Sika CZ, Ltd. Company. Considering the fact that the principal activity of the company is trading, it uses logistics as a substantial instrument to achieve the customers’ satisfaction. The main objective of the thesis is to create logical structures of services and project suitable metrics for measuring customers’ satisfaction of the provided services.

This thesis seeks to analyze the impact of a range of projects of Chamber of Commerce Brno on the entrepreneurs from the respective region. The thesis describes the structure and the overall operation of the Chamber of Commerce Brno as well as its several projects. In order to evaluate, there are three marketing researches that need to be taken into a consideration. Those marketing researches had been realised during the period of 2005 – 2007. Baring the results risen from the abovementioned marketing researchs in mind, the created situation has been assessed, and based on the personal experience the recommendations dedicated to the management have been created.

The aim of this work is propose competitive strategy of Stytotrade company. It is divided into three segments: theoretic part, analytical part and project part. The theoretical part present the company and literary sources that deal with strategies of competitive advantage, Porter generic strategies, theory knowledge of competition, marketing research and strategy for market leader. Analytical part is focused on the identification of competition, macro environment, current corporate strategy, marketing mix and marketing research. Project part - data from the marketing research are processed to SWOT analysis that is fundation for the propose of competitive strategy.

The thesis is focused on the technical issues removal on the backbone of internet service provider, MX-NET Telekomunikace Ltd. After marketing research of impacts on client there will be determined the best alternative of solution, ensured the appropriate funding and organized the installation.

Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry.