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Komparace nabídky služeb cestovního ruchu ve zvolených městech (Třeboň, Vodňany) a její přínos pro místní rozvoj / Comparison of the supply of tourism in selected cities (Třeboň,Vodňany) and its contribution to local developmentDUSPIVOVÁ, Ivana January 2011 (has links)
The main aim of this work was comparing the supply side of tourism in selected cities (Trebon, Vodnany). After studying the literature was conducted situational analysis that led to the finding of supply of tourism in these cities. The next section was carried out field research in Trebon, who was elected as a city with a diverse range of tourism. In the evaluation of the field investigation and found the results were provided suggestions to improve the current situation in the city and has also designed a product package. The aim of this package is primarily the extension of the current range of supply of destination, increasing its attractiveness and extend visitors' stay in this destination. The package also offers reduced fees for students.
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Využití kulturních zařízení v rozvoji cestovního ruchu na příkladě vybraných muzeí v městě České Budějovice / A usage of cultural facilities in tourism development on case of selected museums in České BudějoviceBRANDEJSOVÁ, Jitka January 2011 (has links)
The objective of this thesis was to analyze a tourism supply and demand in České Budějovice. This work focuses closely to museums in the city. On the base of made situational analysis, the output of the questionnaires and SWOT analysis products were drawn that expand the supply in chosen area of cultural tourism. Simultaneously the possibilities of communication and cooperation of chosen cultural facilities and the tourism sector were suggested.
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Inovace produktového portfolia cestovního ruchu pro segment 55+ na příkladu Českobudějovicka / The Inovation of Product Portfolio Tourism for the segment 55+ on the example of the České Budějovice RegionZÍKOVÁ, Veronika January 2015 (has links)
The topic of this thesis is the product portfolio innovation of tourism for the segment 55+ on the example of the České Budějovice region. The main aim of this study was to assess the current through the analysis of tourism products for a selected segment - a group of 55+ in Ceske Budejovice. Using the field survey have been identified the requirements and the preferences of the 55+ segment ,on its basis was designed the project of the innovation the tourism's product portfolio for the selected segment.
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Understanding repeat attendance in market research studies : reasons for regular participation and recruitment proceduresVan Zyl, Shalaine 01 1900 (has links)
This dissertation presents the findings of a qualitative study on understanding the motivating factors underlying repeat attendance in market research studies and the ways in which repeat attendance participants are recruited to take part in such studies. The study was approached from an interpretivist paradigm, employing the self-determination theory and the theory of self-concept maintenance. Purposive sampling was applied. The data was collected by conducting eight semi-structured interviews with participants who had taken part in numerous market research studies. Through thematic analysis, sub themes were identified from the data, combined into second-level themes and grouped into the following three overarching themes: (1) participation motivation; (2) honesty/dishonesty; and (3) recruitment procedures. It was found that participants were not only motivated by extrinsic motivators such as incentives, but that intrinsic motivators were also present. Furthermore, a level of dishonesty was also evident, not only among the participants, but among the recruiters as well. / Psychology / M.A. (Psychology with specialisation in Research Consultation)
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Profiling the customers of the e-commerce company Kalahari.netGeel, Mildred 30 November 2003 (has links)
Profiling the customers of the e-commerce company Kalahari.net.
The purpose of the study was to profile the customers of the e-commerce company, Kalahari.net which sells books, music CDs, DVDs, videos, computer software and hardware amongst others.
The literature study includes a discussion of marketing management and e-commerce in South Africa. Customer profiling is discussed to indicate the need and importance of knowing the customer. The quantitative research was done amongst the customers of Kalahari.net by means of an online questionnaire in 2003.
The findings concluded that the customers browse the Internet between one and five hours per week. The customers are aged between 21 and 25, mostly female, predominantly English-speaking, married, two to three people per household, have a monthly household income of more than R18 000, are well-educated and are residing predominantly in Gauteng.
The study was concluded with the limitations experienced by the researcher and a short discussion of the general usability of the study. / The purpose of the study was to profile the customers of the e-commerce company,
Kalahari.net which sells books, music CDs, DVDs, videos, computer software and
hardware amongst others.
The literature study includes a discussion of marketing management and e-commerce
in South Africa. Customer profiling is discussed to indicate the need and importance of
knowing the customer. The quantitative research was done amongst the customers of
Kalahari.net by means of an online questionnaire in 2003.
The findings concluded that the customers browse the Internet between one and five
hours per week. The customers are aged between 21 and 25, mostly female,
predominantly English-speaking, married, two to three people per household, have a
monthly household income of more than R18 000, are well-educated and are residing
predominantly in Gauteng.
The study was concluded with the limitations experienced by the researcher and a short
discussion of the general usability of the study. / Business Management / M. Comm. (Business Management)
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Visual merchandising displays' effect on consumer perceptions in Tshwane : an exploratory study into the South African apparel retail industryHefer, Yolande 22 April 2013 (has links)
This research study acquired a consumer response centred approach to visual merchandising stimuli, in an attempt to holistically consider this area of the retail industry. Consumers‟ perceptions towards visual merchandising displays and the effect these displays have on consumer behaviour were exposed. The primary research question that pended from the preliminary literature was to determine the effect of visual merchandising displays on consumer perceptions. Explorative research was performed and qualitative data were collected by means of focus groups and naïve sketches. The data was analysed by means of a thematic analysis process. Perceptions of visual merchandising displays that were identified were subliminal in creating an interest and desire to further peruse the merchandise and aesthetically to beautify the store. Consumers expressed that the impact that visual merchandising displays had on their buying decisions depended on their personal preferences. / Business Management / M. Com. (Business Management)
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Současný stav a možnosti dalšího rozvoje cestovního ruchu v mikroregionu Milevsko / The present status and the opportunities of further tourism development in the microregion MilevskoČUNÁTOVÁ, Monika January 2012 (has links)
Diploma thesis concerns the analysis of present degree of the tourism development in microregion Milevsko, i.e. evaluation of primary and secondary potential of tourism. For the analysis of tourism demand in microregion Milevsko served marketing research conducted questionnaire survey. According to questionnaire survey results was defined the profile of the microregion´s visitor. The structured SWOT analysis, evaluation the strengths and weaknesses, opportunities and threats of microregion, was a background for conceiving of proposals for futher development of tourism in microregion Milevsko.
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Hodnocení poskytovaných služeb v maloobchodních prodejnách / Evaluation of the Services Delivered in the Retail ShopsBOLECH, Václav January 2013 (has links)
This thesis is focused on evaluation of the service quality in selected retail outlets or shops. The main goal of this thesis was to evaluate the level of customer service while engaged in the transaction of selling pre-selected goods in selected retail outlets. Based on the results of this evaluation, a sub-goal of this thesis was to either validate or to disprove the given hypotheses. As an introduction I define basic terms of service quality, customer satisfaction with a service, marketing Research and mystery shopping. . After depicting the basic theoretical principles of mystery shopping, I moved on to the practical (hands-on) portion of my thesis where I evaluate retail outlets for pre-selected company. Evaluation is carried out by using mystery shopping. After conclusion of mystery shopping, the data was analyzed and synthesized, which allowed me to evaluate the results and draw appropriate conclusions, proposal and recommendation to the pre-selected company.
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Propagace (promotion) destinace Třebíč / Promotion of destination TřebíčPOLENDOVÁ, Michaela January 2017 (has links)
The diploma thesis is focused on the promotion of Třebíč destination. The main objective of the thesis is to identify and assess the current tools for possible promotion of Třebíč destination. Based on the analysis of the current state, the possibilities to improve and increase awareness of Třebíč as a tourist destination are suggested.
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Dimensões da qualidade em serviços: um estudo aplicado em uma franquia de idiomasDonadello, Graciane 28 April 2011 (has links)
Qualidade em serviços tem sido assunto frequentemente estudado na literatura de marketing de serviços, uma vez que conhecer os fatores que fazem com que os clientes permaneçam adquirindo produtos ou consumindo serviços, permite à empresa direcionar os esforços de marketing, a fim de atingir suas expectativas, maximizando os resultados e promovendo a retenção. Assim sendo, o propósito central deste estudo foi identificar as dimensões e os atributos relacionados à qualidade percebida dos serviços prestados por uma escola de idiomas franqueada, a Wizard, em relação à satisfação dos seus clientes (alunos). Para tanto, após a revisão bibliográfica sobre o tema em estudo, foi realizada uma pesquisa qualitativa, com caráter exploratório, utilizando-se entrevistas pessoais em profundidade com abordagem semi-estruturada. Em seguida, foi conduzida uma pesquisa quantitativa, com caráter conclusivo, por meio de um survey, utilizando-se as técnicas estatísticas como a análise fatorial, a regressão linear múltipla e a ANOVA. Através da análise fatorial foi possível obter 7 dimensões da qualidade de serviços: (i) professor; (ii) estrutura para ensino; (iii) atendimento; (iv) imagem; (v) material didático; (vi) relação custo versus benefício; e (vii) aparência do ambiente / equipamentos. Além disso, por meio da regressão linear múltipla foi possível explicar 56,9% da satisfação geral em função de apenas seis atributos. Os resultados encontrados possibilitaram a identificação das dimensões da qualidade percebida, assim como, o grau de satisfação dos clientes (alunos). / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-06-04T17:44:34Z
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Dissertacao Graciane Donadello.pdf: 2076808 bytes, checksum: 38874265643afad9d66288bff725e0de (MD5) / Service quality has been a subject frequently studied in the service marketing literature, since knowing the factors that make customers remain purchasing products or consuming services. It allows companies to target marketing efforts to achieve their expectations, maximizing results and promoting customer retention. The purpose of this study was to identify the dimensions and attributes related to perceived service quality provided by a franchised language school, Wizard, in relation to their customer satisfaction (the students). Therefore, after the literature review on the subject, an exploratory qualitative survey was conducted, through in-depth personal interviews with semi-structured approach. Next, a conclusive quantitative research was handled through a survey, using statistical techniques like factor analysis, multiple linear regression and ANOVA. Through the factor analysis it was possible to obtain 7 service quality dimensions: (i) teacher, (ii) learning framework, (iii) service, (iv) image, (v) didactic material, (vi) cost versus benefit relationship and; (vii) appearance of the environment / equipments. Furthermore, by the multiple linear regression, it was possible to explain 56.9% of the overall satisfaction on the basis of six attributes. Therefore, the obtained results allowed the identification of the perceived quality dimensions, as well as the students´ satisfaction degree.
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