published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / China Area Studies / Master / Master of Arts

by Chow Yau-lai, Hui Yat-hing, Ip Po-yuen. / Abstract also in Chinese / Bibliography: leaf 151 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1982

Chan Ping-Kong, Lo Yee-Wah, Eva, Chen Chien-Yeh. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 52-54). / ABSTRACT --- p.ii / TABLE OF CONTENT --- p.iii / LIST OF TABLES --- p.iii / Hong Kong Economic Indicators --- p.Table2-1 / Taiwan Economic Indicators --- p.Table2-2 / Population in Major Cities in China --- p.Table2-3 / "Retail Sales Growth in Shanghai, Guangdong & Fujian" --- p.Table2-4 / China/ Shanghai Economic Indicators --- p.Table2-5 / Methodology Flowchart --- p.Table4-1 / Chapter / Chapter I --- INTRODUCTION --- p.1 / Chapter 1.1 --- The concept of Greater China and its significance --- p.1 / Chapter 1.2 --- Greater China Regional Strategy of MNCs --- p.2 / Chapter 1.3 --- The Cultural Challenge --- p.2 / Chapter 1.4 --- Culture and Management --- p.3 / Chapter 1.4.1 --- Corporate Culture --- p.3 / Chapter 1.4.2 --- Corporate Culture and Managerial Value --- p.3 / Chapter II --- COUNTRY BACKGROUND --- p.5 / Chapter 2.1 --- Hong Kong --- p.5 / Chapter 2.2 --- Taiwan/Taipei --- p.6 / Chapter 2.3 --- China/Shanghai --- p.7 / Chapter III --- COMPANY BACKGROUND AND MANAGEMENT STYLE …… --- p.9 / Chapter 3.1 --- Johnson & Johnson Corporation --- p.9 / Chapter 3.1.1 --- J&J (H.K.) Ltd.- Consumer Products Division --- p.10 / Chapter 3.1.2. --- J&J( Taiwan) Ltd --- p.11 / Chapter 3.1.3 --- Shanghai J&J Corporation --- p.12 / Chapter 3.2 --- Unilever --- p.13 / Chapter 3.2.1 --- Unilever Hong Kong --- p.14 / Chapter 3.2.2. --- FUIC/ Unilever Taiwan --- p.15 / Chapter 3.2.3 --- Unilever China --- p.15 / Chapter 3.3 --- Janssen Pharmaceuticals Ltd --- p.16 / Chapter 3.3.1 --- Janssen Hong Kong --- p.17 / Chapter 3.3.2 --- Janssen Taiwan --- p.18 / Chapter 3.3.3 --- Janssen Xian --- p.18 / Chapter IV --- METHODOLOGY --- p.20 / Chapter 4.1 --- Design and Approach --- p.20 / Chapter 4.2 --- Procedure and Method --- p.21 / Chapter V --- ANALYSIS --- p.23 / Chapter 5.1 --- Model of Analysis --- p.23 / Chapter 5.2 --- Independent Variables Analysis --- p.24 / Chapter 5.2.1 --- National Culture Analysis --- p.24 / Chapter 5.2.2 --- Development Stage Analysis --- p.26 / Chapter 5.2.3 --- Corporate Culture Analysis --- p.27 / Chapter 5.3 --- Definition of Dependent Variables --- p.31 / Chapter VI --- RESULTS AND DISCUSSION --- p.33 / Chapter 6.1 --- Results Format --- p.33 / Chapter 6.2 --- Results Grouped by Country --- p.34 / Chapter 6.3 --- Patterns of Independent Variables --- p.34 / Chapter 6.3.1 --- National Culture --- p.35 / Chapter 6.3.2 --- Corporate Culture --- p.35 / Chapter 6.3.3 --- Development Stage --- p.35 / Chapter 6.4 --- Relationship of Independent Variables and Dependent Variables --- p.35 / Chapter VII --- CONCLUSION AND RECOMMENDATIONS --- p.38 / Chapter 7.1 --- Leadership Quality --- p.38 / Chapter 7.2 --- Organisational Structure --- p.39 / Chapter 7.2.1 --- Senior Level --- p.39 / Chapter 7.2.2 --- Middle and Junior Level --- p.40 / Chapter VIII --- APPENDIX --- p.41 / Chapter 8.1 --- Summary of Analysis of Presence and Nature of Dependent Variables among Respondents --- p.41 / Chapter 8.2 --- Questionnaires --- p.45 / Chapter IX --- BIBLIOGRAPHY --- p.52 / Chapter X --- ATTACHMENT --- p.55 / Chapter 10.1 --- Contact report of the interviews --- p.55

by Lui Ping Sang, Tong Chi Kong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 51). / Chapter CHAPTER I --- INTRODUCTION --- p.4 / Chapter CHAPTER II --- RESEARCH METHODOLOGY --- p.5 / Defining the Problem --- p.5 / Research Direction --- p.5 / Internet Usage --- p.6 / Internet shopping --- p.7 / Literature Review --- p.8 / Sampling --- p.8 / Data Collection --- p.9 / Interpretation of Result --- p.9 / Company survey --- p.10 / Chapter CHAPTER III --- LITERATURE REVIEW --- p.11 / Objective of employing Internet --- p.11 / Web Users Characteristics --- p.12 / The Audience Mix --- p.12 / Selectiveness in viewing --- p.13 / What to market --- p.14 / how to market on the web --- p.15 / Identifying a market segment --- p.15 / Challenge for Netpreneurs --- p.16 / Chapter CHAPTER IV --- RESULTS FROM THE 1997 HONG KONG WEB USER SURVEY --- p.18 / Usage Behavior of Internet User in Hong Kong --- p.19 / Purpose of Using Internet --- p.19 / Registration of Web Sites --- p.22 / Accept Promotion --- p.22 / Information Sources related to Internet --- p.23 / Attitude towards Internet Shopping --- p.23 / Chapter CHAPTER V --- INTERVIEW WITH COMPANIES ENGAGING IN MARKETING THROUGH INTERNET --- p.29 / Case 1 : Unihall - Leed & Wood Company Ltd --- p.29 / Case 2: In Flower --- p.33 / Chapter CHAPTER VI --- MARKET ANALYSIS OF INTERNET SHOPPING --- p.36 / Internet Market Overview --- p.36 / Customer Segments on the Internet --- p.37 / Current Market Players on the Internet --- p.38 / Threats and Opportunities on Internet Shopping in Hong Kong --- p.40 / Chapter CHAPTER VII --- MARKETING STRATEGY ON INTERNET SHOPPING --- p.42 / Promotion Strategies --- p.42 / Pricing Strategies --- p.44 / Product Strategies --- p.44 / Distribution Strategies --- p.47 / Chapter CHAPTER VIII --- SUMMARY --- p.49 / Reference --- p.51 / Appendix A --- p.52 / Appendix b --- p.53 / Appendix C

published_or_final_version / Management Studies / Master / Master of Business Administration

by Mak Ho-Cheung Joseph. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 81-83). / ABSTRACTS --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF TABLES --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / CHAPTER / Chapter I. --- INTRODUCTION / Background --- p.1 / Commercial Banking Industry --- p.3 / Marketing in Commercial Banking --- p.4 / Competitive Environment --- p.6 / Other Problems of Commercial Banks --- p.9 / Relationship Marketing : A Solution --- p.10 / Chapter II. --- LITERATURE REVIEWS / Concepts of Relationship Marketing --- p.11 / Relationship Marketing Banking : Emphasizing on Bank-Client Relationships --- p.16 / Role of Relationship Managers --- p.21 / Chapter III. --- OBJECTIVES AND METHODOLOGY / Objectives of Study --- p.26 / Description of Methodology --- p.27 / Hypothesis --- p.31 / Preliminary Model --- p.35 / Chapter IV. --- ANALYSIS AND DISCUSSIONS / Description of Relationship activities --- p.37 / Test for Hypothesis One --- p.43 / Test for Hypothesis Two --- p.44 / Test for Hypothesis Three --- p.47 / Test for Hypothesis Four --- p.55 / Adjustments to Proposed Model --- p.63 / Chapter V. --- RECOMMENDATIONS --- p.65 / Chapter VI. --- LIMITATIONS AND FURTHER RESEARCH --- p.76 / Chapter VII. --- CONCLUSION --- p.80 / BIBLIOGRAPHY --- p.81 / APPENDIX / Chapter Appendix A : --- Chronological table of terminology usedin quoted articles --- p.84 / Chapter Appendix B : --- Summary of in-depth interview --- p.85 / Chapter Appendix C : --- Descriptive statistics of questionnaire respondents --- p.88 / Chapter Appendix D : --- Sample Questionnaire --- p.90

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration