This doctoral thesis "The effectiveness of marketing activities in the preparatory phase of the life cycle of construction" deals with the possibility of more effective marketing activities in preparation for construction. The main goal of the thesis is, based on the analysis of the current state of the use of marketing activities from the view of a building contractor and building users, to propose a methodological indicators suitable for assessing the effectiveness of marketing activities in the preparatory phase of the life cycle of the building.The theoretical part is an overview of the current state of knowledge in areas related to efficiency, marketing, product life cycle and construction. In the practical part is to find out which marketing activities and effectiveness criteria are used in the preparatory phase of the life cycle of the building. The findings on the relationship to the use of individual elements of marketing activities and effectiveness criteria from the perspective building contractor and building users are summarized. Subsequently it is evaluated achieved financial efficiency of construction companies and assessed its link to relationship marketing activities. For a comprehensive evaluation are also used results of the analysis of selected financial indicators. Based on the findings is designed methodical indicator for assessing the effectiveness of marketing activities in the preparatory phase of the life cycle of the building. In conclusion, barriers and opportunities for application of the methodology of creation and use of indicators in practice are evaluated.

This paper consists of theoretical and practical part. The first one is trying to clarify the basic terms of having a business and also reviews the terms of business plan in general. Regarding the plan, the paper is discussing various methods of strategic analysis, then describing basic marketing ideas and activities, and finally explaining terms of personal resources and work organization. This paper is also introducing the main facts about financial planning and resources including financial analysis with all possible methods and guidelines. Last but not least, the theory is dealing with risk management. The practical part shows particular business plan of an existing business unit - the group of sole traders Bušim. The plan is analyzing the past and current situation of businessmen group. The plan then gives some relevant recommendations for the future business development of the company on the basis of detected data.

The aim of the thesis is to sum up the current situation of the company VOLF office supplies Co., Ltd., working on the school and office supplies market, from the perspective of marketing activities. The marketing mix has been used to evaluate marketing activities. In the final part of the thesis the obtained results are summarized and on their bases are developed concrete proposals that would improve the current situation. Among the used methods, contibuting to achievement of this aim, belong: analysis of marketing activities, evaluation of marketing mix, analysis of current customers, analysis of competitors and suppliers and the structured interviews.

The development of non-traditional communication channels in recent years has progressively created a world more digital, networked and interlaced by a myriad of communication tools than ever before. With Facebook being the most prevalent social network, this study aims to guide local organisations to use Facebook optimally to communicate with their customers. The study strives to incorporate the latest ideas about social media marketing in the relevant literature with the opinions of local social media marketing experts. The generally ineffective use of Facebook as a communication channel by small, inexperienced organisations is seen as a justification for identifying a set of criteria to guide organisations in using Facebook pages as a driver of communication. The empirical phase of the research produced a list of seven guidelines on the optimal use of Facebook pages for marketing purposes, which might assist South African companies in developing their marketing strategies. / Business Management / M. Com. (Business Management)

An integral part of business should be systematic and continuous process of creation, coordination and control of marketing activities. Marketing is important for easy penetration of the market, so that a prosperous and firm to ensure the continued existence market. The aim of the thesis is to analyze the marketing activities of selected service firms, mutual comparison of these activities on the basis of analyzes carried out to design the next process of improving these activities. For analysis, three firms were examined in which their marketing activities. Based on the analysis of the marketing mix, Porter's model, analysis of the communication mix and SWOT analysis to identify appropriate strategic approaches and suggestions for how marketing activities of units. Suggestions for improvement were recommended with respect to the financial possibilities owners analyzed service companies.

Master’s thesis aims at understanding the process of planning and implementation of development project. It focuses in particular on the description and analysis of various stages of the project, especially in terms of their management and elimination of potential risks. The first part of the thesis deals mainly with theoretical introduction of the topic and definition of basic concepts and methods. The second part of the work is already trying to map a specific development project and to analyze its real progress. This section also proposed other possible approaches to addressing certain specific tasks within the individual phases and the elimination of potential risks that the project actually occurred, including the proposal of optimal process for managing development project.

This doctoral thesis titled Effectiveness of marketing activities in preparatory phase of construction life cycle deals with the possibility of more effective marketing activities in preparation for construction. The main goal of the thesis is to analyze the current state of the use of marketing activities from the view of a building contractor and building users, to propose a methodology of indicators suitable for assessing the effectiveness of marketing activities in preparatory phase of construction life cycle. Effectiveness is assessed from the perspective of selected entities operating in the Czech construction market - building contractor and building user.