The diploma thesis focuses on a proposal of suitable marketing and communication tools for a newly emerging company. The first chapter contains the theoretical basis of the thesis. The next chapter contains an analysis of a newly emerging company and a part of this analysis is marketing research. The last chapter suggests a solution for possible problems.

Title: Marketing plan for Czech association Sport for all for the years 2013 - 2015 Objectives: The main aim of this work is to draw up a marketing plan for Czech Association Sport for All for years 2013 - 2015. The formed marketing plan includes all steps needed for achieving marketing goals that are part of strategic objectives of the organization during the above mentioned period. Methods: In this thesis the following methods have been used: research into documents, an informal interview, questionnaire survey, SWOT and STEP analyses. All these methods have been employed to obtain information about Czech Association Sport for All. Results: The outcome of this thesis is the marketing plan for Czech Association Sport for All for years 2013 - 2015, which includes all the necessary requirements and thus could be used and inspire the organization in question to implement some marketing activities presented. Keywords: marketing, sport marketing, marketing of non-profit organization, marketing mix

The thesis presents marketing of Bruntal. The main goal is to analyze the marketing mix of Bruntal and the secondary goal is to compile a recommendation that would support development of the city. At the beginning of the thesis there will be explained conception of municipality marketing and basic context concerning this topic. Afterwards the analysis of the most important city marketing elements (product, material surroundings, promotion and people) will be introduced. There will be conducted survey research focused on revealing inhabitant's satisfaction with life in Bruntal. At the end of the thesis recommendations and suggestions how to improve usage of the marketing mix will be given.

The thesis suppose to provide information about strategy, planning, implementation and evaluation of marketing communication on the internet for new building portal iSTAVITEL.cz.

This thesis focuses on marketing communication on internet, also on specifics of internet as a communication medium and shows a wide range of possibilities how to use various online tools in marketing communication. Second part of this publication describes and analyses web presentation of Pfanner company which is evaluated according to given criteria. Recommendations are given on the basis of this analysis and comparation with competition.

The main focus of this diploma thesis is on the analysis of selected online marketing tools for IT start-up company on global market. In the beginning, the thesis discusses the importance of internet in nowadays marketing and also introduces the selected online marketing tools with closer look at online advertising, social media, online PR, online direct marketing and sales promotion on the internet. It also touches options of measuring and evaluating efficiency of these instruments. Further on, it describes specifics of online marketing in perspective of local markets. Practical part of the thesis starts with introduction of the selected global IT start-up company, its competitors and then focuses on its marketing communication in detail. It elaborates on channels used to access company's website and make conversions. It also offers in-depth evaluation of online advertising and activities on social medias. The final part of the thesis depicts list of practical recommendations for further online marketing communication, which are based on previous analyses. These recommendations can be used also for other companies focusing on online marketing in global environment.

The aim of the thesis is to create a realistically usable online marketing plan of a chosen 5* hotel in Prague. The most important and used marketing communication tools will be defined and the importance and nature of marketing planning delineate in the thesis. The practical use will be outlined through an elaboration of a marketing plan including marketing audit, goals setting and proposal of an action plan for an upcoming planning period.

This master thesis deals with the proposal of changes in the marketing mix of a particular company. These suggestions could lead in the future to get new customers and strenghten loyalty to existing customers. The master thesis is divided into three essential units. The first one will introduce theories needed to carry out the following part, which is the analysis of this company and the necessary analyzes. For the processing of the last design part, these analyzes are necessary.

The focus of this thesis is the analysis and evaluation of the marketing tools that are currently being used by a specific international company and a proposal for improving the efficiency of their methods. The company has a few branches in Europe, Asia, North and South America and provides B2B services in the Language Service Provider (LSP) industry.

This master's thesis describes marketing strategy of the restaurant U Kotvy. The first chapter deals with the theoretical knowledge of marketing, marketing strategy, marketing strategy in area of services and internet marketing. The next chapter analyses the current situation in the restaurant and its shortcomings. Similarly it focuses on the marketing strategy and analysis. In the last section suggests for a proper marketing strategy and an evaluation of its benefits for the restaurant are given.