This diploma thesis is focused on creating marketing plan for introducing new product to the market. Marketing plan is formed based on methods and approaches that are summarized in theoretical part of this thesis. The content of the plan is coming from micro and macro analyses and also form survey that has been conducted in this thesis. The output is adequate marketing plan for introducing new web based game to the market. In this diploma thesis is also suggested optimal price of the product.

The Master´s thesis focuses on the marketing plan for VMD Drogerie in the city of Uherské Hradiště. The theoretical part includes the information from the field of a marketing plan and procedures for the creation, which are connected on the literary sources. The thesis analyzes the current situation of drugstores, its opportunities and problems. The obtained data was used for the creation of a marketing plan. The last part of this thesis brings also suggestion solutions.

Content of this master´s thesis is to develop a business activities in Centrum dopravního výzkumu v.v.i.. The work is divided into 4 parts. The first part deals with the definition of the problem and main and side target. The second part shows theory under which it is based on the practical part. The third chapter focuses on the introduction a company and analysis of the problem and the performance of the company and its current situation. And the last chapter is based on the introduction own proposals to develop a business activities in CDV v.v.i..

The master´s thesis deals with the processing of business plan for setting up a guest house in Austria. First part of this thesis is focused on theoretical basis which are followed by analysis of market and marketing research. On the basis of these acquired information is created concrete business plan which define conditions for its successful realization.

Diplomová práca sa zameriava na plán marketingovej komunikácie vybranej spoločnosti. Špecifikuje marketing, marketingovú komunikáciu a analytické nástroje marketingového výskumu. Práca obsahuje odporúčania na zlepšenie komunikačného mixu v oblasti cestovného ruchu.

In this diploma thesis a marketing mix of the chosen Company is analyzed. Theoretical part of the thesis focuses on the explanation of the basic terms such as marketing, marketing mix, marketing analysis and research in marketing. The goal of the analytical part is finding the current state of the marketing mix in the Company. Based on the results of analytical part the proposals are formulated. They should improve the current state of the Company and help it to solve the issues it is currently dealing with.

El presente trabajo de investigación, evalúa los aspectos generales del proyecto, plan de marketing, operaciones y la viabilidad economía y financiera para la producción de bolsas biodegradables de cáñamo, a continuación, se describe los aspectos más importantes del estudio: Planteamiento estratégico: se detalla la situación actual en el que se lleva a cabo el proyecto en el nivel socio cultural, económico y político, estos son favorables para el proyecto siendo la principal razón que se pueden producir diferentes productos con menores costes energéticos a base del cáñamo, debido a que esta enfocada al desarrollo sostenible y medioambiental. Investigación de mercado: se determina las metodologías de investigación de mercado y la validación de las hipótesis, asimismo se evalúa las tendencias y patrones de usos y costumbres del consumidor. Plan de marketing: se detalla el tamaño del mercado, la segmentación y el posicionamiento del producto, resulta 58 empresas a las que Biohemp puede vender el producto. Plan de operaciones: se plantearon las políticas operacionales tanto en calidad, procesos, planificación e inventarios, se determina la ubicación del local, la capacidad instalada y la distribución de las instalaciones, por último, se detalla la estructura de costos de producción y gastos operativos. Por último, Plan económico-financiero: se estima la inversión de S/ 408,014 para comenzar las operaciones, que se recuperan en 3 años y 10 días con ROI de 35,2%. El análisis de sensibilidad resulta favorable para el proyecto para las diferentes variables evaluadas. / This research paper evaluates the general aspects of the project, marketing plan, operations and the economic and financial viability for the production of biodegradable hemp bags, the most important aspects of the study are described below: Strategic approach: the current situation in which the project is carried out at the socio-cultural, economic and political level is detailed, these are favorable for the project being the main reason that different products can be produced with lower energy costs based on the Hemp, because it is focused on sustainable and environmental development. Market research: market research methodologies and hypothesis validation are determined, and trends and patterns of consumer uses and customs are also evaluated. Marketing plan: the market size, segmentation and product positioning are detailed, resulting in 58 companies to which Biohemp can sell the product. Operations plan: operational policies were raised both in quality, processes, planning and inventories, the location of the premises, the installed capacity and the distribution of the facilities are determined, finally, the structure of production costs and operating expenses is detailed. Finally, Economic-Financial Plan: the investment of S / 408,014 is estimated to begin operations, which are recovered in 3 years and 10 days with ROI of 35.2%. The sensitivity analysis is favorable for the project for the different variables evaluated. / Trabajo de investigación

1 ABSTRACT The diploma theses deals with marketing in practice of social services. Marketing brings positive effects in the field of client, personal and material-technical capacities to some organisations. This can bring financial as well as nonfinancial profit together with bigger independence from donors who provide means of running of social services. Theses will help to solve problems of some social services managers who don't care about marketing in the organisation sufficiently. The object of this theses is to choose marketing goals and strategies of their obtainment on the basis of marketing macromedium and site analysis of organisation and insert them into the marketing plan in the particular social service, which moves in the competitive setting of other social services. The theses output is marketing plan of social service. Key words: marketing, social service, competition, marketing plan, site analysis, management

The purpose of this study was to ascertain the image of the University of North Texas as perceived by the University Administration and Board of Regents, Texas Higher Education Coordinating Baord and selected Legislators, and the Boards of Directors of the Metroplex area Chambers of Commerce. The significance of the study was to contribute knowledge that could be used to construct a more direct and cost effective marketing plan.

Funny Place será un centro de entretenimiento cuyo punto de diferenciación principal será su enfoque en hacer que los padres jueguen junto con sus hijos. En el primer capítulo de la presente tesis mostramos tres tendencias crecientes que nos hacen pensar que este negocio puede ser deseable y viable: la necesidad de los padres por lograr mayor conexión emocional con sus hijos, la preocupación de la sociedad por el impacto negativo que puede tener la tecnología en las relaciones interpersonales y el crecimiento sostenido de la industria del entretenimiento, además de la carencia de opciones en Lima que apunten a que los padres jueguen junto con sus hijos. En el capítulo siguiente hacemos un análisis de los factores internos y externos relevantes. En el capítulo 3 mostramos los resultados del estudio de mercado, el cual hizo que nuestra propuesta evolucione desde uno basado en minigolf a uno con una experiencia más completa buscando aumentar la conexión familiar. En el capítulo 4 describimos el plan de marketing basado en las 4P's y en el Model Business Canvas, explicando cómo será el modelo de negocio y cuáles serán los recursos claves. Finalmente, en el capítulo 5 hacemos un análisis financiero que muestra que el negocio es factible y rentable. Utilizando números conservadores obtenemos utilidad desde el primer año, el período de recuperación de la inversión está dentro del tercer año y tanto el VPN como la TIR se hacen atractivas a partir de fines del año 3 incrementándose considerablemente año a año. / Funny Place will be an entertainment center, whose main point of differentiation will be its focus on making parents play together with their children.   The first chapter shows three growing trends that makes us think that this can be an attractive and viable business: the necessity of parents to achieve mayor emotional connection with their kids, society's concern for the negative impact that technology can have on interpersonal relationships and the sustained growth of the entertainment industry, besides the lack of options in Lima that allow parents to play with their kids. In the next chapter we make an analysis of relevant factors.   Chapter three shows the results of the market studies, which made our proposal evolve from one based on minigolf to one with a more complete experience seeking to increase family connection.   Chapter four describes the marketing plan with base in the 4P'S and in the Model Business Canvas where we explain how our model business will be and what will the key resources.   Finally, in chapter five we make a financial analysis that show that the business is feasible and profitable. Using conservative numbers, we obtain utilities since the first year, the recuperation period of the investment is within the third year, as well as the NPV as the IIR they are made attractive as of the end of the third year, increasing considerably year by year. / Trabajo de investigación