<p> Inadequate resources, poor market strategy, competition, contract regulation, and disparate performance outcomes are issues small business owners face while competing for government contracts. The purpose of this correlational study was to examine the market orientation-business performance relationship and the influence of market factors among veteran-owned small businesses competing for government contracts in the United States. A survey with adapted MARKOR and Government Regulation Lassez-Faire scales was administered to 203 veteran-owned small business owners. Resource-advantage theory served as the theoretical foundation for this study. The results of the multiple linear regression were significant, suggesting that market orientation relates to firm performance and total contract revenue. However, the regression models had a poor fit, with R² values ranging from .019 to .094, suggesting that significant results of this study lacked the power to conclude predictive accuracy. Market orientation did not significantly relate to contract bid to win rate and number of years in the government market. The PROCESS moderation analysis provided mixed results for market factors&rsquo; influence on the market orientation relationship with business performance outcomes. Study participants were market-oriented, with few seeing corresponding success. The introduction of new variables is necessary to make future models useful. Implications for positive social change include guidance for better-fitting models, ones that will inform the efforts to improve the survivability of small businesses in the B2G market. Veteran-owned small business owners should not waste resources on market orientation as a sole strategic focus for capturing and winning government contracts.</p>

The purpose of this study was to examine and compare the food-related messages that are presented to children on New Zealand and Japanese television. A sample of 25 programmes, including advertisements broadcast on New Zealand's main free-to-air network stations and a sample of 22 programmes, including advertisements broadcast on Japan's network stations were the basis of this study. Food-related messages, content and portrayed eating behaviours were analysed. The main finding of this study suggest that the advertising content of children's programmes contain a large proportion of food advertising, largely for foods high in fat and sugar. The children's programming environments in both New Zealand and Japan also contain a large proportion of food imagery, which does include a variety of healthy foods such as meat, rice, bread, fruit and vegetables. Of more concern is that whilst Japanese children are mainly watching children's programmes, in New Zealand, children are exposed to numerous unhealthy food related imagery during programmes of which they are heavy viewers, although they are not the target audience, i.e. peak viewing periods, typically 6pm -10:30pm daily. Furthermore the unhealthy eating imagery during peak viewing periods may be contributing towards shaping children's nutrition practices. It is recommended that marketers and policy makers consider these issues in regard to the claims that advertising is a contributing factor to obesity. Due to the high incidence of eating behaviours occurring during programme content it is recommended that an advertising ban during children's programmes in New Zealand and Japan would be inconsistent, ineffective and unjustifiable.

The purpose of this study was to examine and compare the food-related messages that are presented to children on New Zealand and Japanese television. A sample of 25 programmes, including advertisements broadcast on New Zealand's main free-to-air network stations and a sample of 22 programmes, including advertisements broadcast on Japan's network stations were the basis of this study. Food-related messages, content and portrayed eating behaviours were analysed. The main finding of this study suggest that the advertising content of children's programmes contain a large proportion of food advertising, largely for foods high in fat and sugar. The children's programming environments in both New Zealand and Japan also contain a large proportion of food imagery, which does include a variety of healthy foods such as meat, rice, bread, fruit and vegetables. Of more concern is that whilst Japanese children are mainly watching children's programmes, in New Zealand, children are exposed to numerous unhealthy food related imagery during programmes of which they are heavy viewers, although they are not the target audience, i.e. peak viewing periods, typically 6pm -10:30pm daily. Furthermore the unhealthy eating imagery during peak viewing periods may be contributing towards shaping children's nutrition practices. It is recommended that marketers and policy makers consider these issues in regard to the claims that advertising is a contributing factor to obesity. Due to the high incidence of eating behaviours occurring during programme content it is recommended that an advertising ban during children's programmes in New Zealand and Japan would be inconsistent, ineffective and unjustifiable.