Jose Antonio Coa-Kimberly Clark. El evento Marketing Live es un esfuerzo de la carrera de la carrera de Comunicación y Marketing que reúne, durante una semana, expositores nacionales e internacionales que son referentes importantes del Marketing y la Comunicación. En el 2017 se realizó del 12 al 16 de junio y se cubrieron los 4 campus de la Universidad Peruana de Ciencias Aplicadas.

Gabriel Chavez - Coca Cola. El evento Marketing Live es un esfuerzo de la carrera de la carrera de Comunicación y Marketing que reúne, durante una semana, expositores nacionales e internacionales que son referentes importantes del Marketing y la Comunicación. En el 2017 se realizó del 12 al 16 de junio y se cubrieron los 4 campus de la Universidad Peruana de Ciencias Aplicadas.

This study examines the structures and reliability of brand loyalty in men’s deodorant consumption, as suggested by Moolla’s (2010) framework. This is due to the fickle or disloyal nature of male Generation X and Generation Y deodorant consumers. Although, the subject of brand loyalty is popular, there is a lack of research in the investigation of Generation X and Generation Y consumers specifically in the men’s deodorant industry in Cape Town. This study attempted to close the gap by examining brand loyalty of Generation X and Generation Y consumers in Cape Town through the brand loyalty framework. Based on Chronbach Alphas, the study assessed the degree to which each factor of deodorant brand loyalty loads unto a construct or internal consistency. This study’s motivation is to attempt to assist management develop appropriate strategies, and to expand the body of knowledge for academics, due to limited information and to pave the way for researchers to explore various product categories specifically utilised by men as well as assist them with a tested brand loyalty framework. A positivist research paradigm provided the belief system in which data for the current study was gathered, analysed and used to provide solutions. A descriptive research design chosen for the study resulted in the application of a quantitative research methodology. With reference to Moolla’s research questionnaire, data for the current study was collected from men between the ages of 36 and 52 (Generation X) and Generation Y (men between the ages of 18 and 35). A total of 245 responses were received from Generation X and Generation Y men who are brand loyal to men’s deodorants and the data were collected by statistically analysing this sample. This research established that there were leading brands that consumers were brand loyal to and that there were dominant brand loyalty influences for both Generation X and Generation Y consumers in the men’s deodorant industry. In addition, it was revealed in the study that the suggested recommendations were that there needs to be further research in the men’s deodorant industry, a comparative study should be conducted, brand loyalty of other product categories should be investigated and marketers should focus on culture as a significant influence of brand loyalty. For future research, it was recommended that this study be continued on a larger scale in the men’s deodorant industry to endorse or rectify the results of this study

Expositor: Sinaí Fernández; Entrevistador: Martin Mauricio; Moderadora: Fabiola Abanto; Moderadora: Leslie Platero / Un espacio dirigido para nuestras comunidad UPCina donde compartiremos historias, experiencias y trayectoria durante y después de la universidad de los egresados en nuestras diversas carreras. ¡Te esperamos cada miércoles a las 5:00 pm!

This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. The cell cycle regulator p27Kip1 is a critical factor controlling cell number in many lineages. While its anti-proliferative effects are well-established, the extent to which this is a result of its function as a cyclin-dependent kinase (CDK) inhibitor or through other known molecular interactions is not clear. To genetically dissect its role in the developing corneal endothelium, we examined mice harboring two loss-of-function alleles, a null allele (p27−) that abrogates all protein function and a knockin allele (p27CK−) that targets only its interaction with cyclins and CDKs. Whole-animal mutants, in which all cells are either homozygous knockout or knockin, exhibit identical proliferative increases (~0.6-fold) compared with wild-type tissues. On the other hand, use of mosaic analysis with double markers (MADM) to produce infrequently-occurring clones of wild-type and mutant cells within the same tissue environment uncovers a roughly three- and six-fold expansion of individual p27CK−/CK− and p27−/− cells, respectively. Mosaicism also reveals distinct migration phenotypes, with p27−/− cells being highly restricted to their site of production and p27CK−/CK− cells more widely scattered within the endothelium. Using a density-based clustering algorithm to quantify dispersal of MADM-generated clones, a four-fold difference in aggregation is seen between the two types of mutant cells. Overall, our analysis reveals that, in developing mouse corneal endothelium, p27 regulates cell number by acting cell autonomously, both through its interactions with cyclins and CDKs and through a cyclin-CDK-independent mechanism(s). Combined with its parallel influence on cell motility, it constitutes a potent multi-functional effector mechanism with major impact on tissue organization.

Muzaffer Bodur, Associate Professor of Marketing at Bogazici University, and Ugur Yavas, Professor of Marketing at East Tennessee State University, describe the results and implications of a study carried out in Istanbul, Turkey, to distinguish between two tourist market segments - those preferring to travel in groups organized by travel agencies, and those preferring to make their own arrangements. The findings indicate differences in age, economic status and travel motivation between the two segments. Marketing by the travel agencies could be targeted at the independent-minded sector so as to encourage them to make use of travel agency facilities.

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The environmental laws have placed manufacturing concerns in a quandary regarding compliance with the complex and far-reaching web of regulations which affect practically every aspect of production operations. Although variations from the mandates imposed may result in rather substantial consequences for offenders, many companies do not achieve full compliance for various reasons. If full compliance is possible, reasons for noncompliance must be examined. The relationship between compliance and quality of the manufacturing process or finished product must be explored to determine whether companies might sacrifice compliance for a more efficient process or higher quality product. Moreover, intentional noncompliance for economic benefit may provide companies with an advantage over competitors that spend vast resources to satisfy environmental obligations. This paper addresses the results of a survey completed by over 200 manufacturing firms located primarily in Tennessee to determine effects of compliance with environmental regulations on manufacturing operations.

Ninety-four per cent of the bankers who responded to a recent survey think that establishing a sales culture is very important to their institution's success, yet less than half had actually instituted even the most rudimentary reforms. This article outlines the reasons which make the transition to a sales culture imperative, describes the basic features of organizational culture in general and sales culture in particular, and presents seven best practices that facilitate the painstaking process of transition to a sales culture in banks. The strategies discussed increase sales per employee, improve cross-selling to high-value customers, and enable banks to focus on solving customer needs to the mutual benefit of both parties. It requires providing consistently excellent service quality and sales and customer interaction training for all boundary-spanning employees.

Reports on the results and managerial implications of a Turkish study which investigated relationships between service quality, and customer satisfaction, complaint behaviour and commitment. Concludes that the ultimate success of any service quality programme implemented by a bank can only be gauged by creation and retention of satisfied customers. The role of customer-contact personnel in the attainment of these goals is of paramount importance. Therefore, in their efforts to deliver high quality services to their external publics (i.e. clients), banks should not ignore the specific needs of their internal publics, notably their customer-contact employees.