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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Methodology for improving marketing productivity through efficient utilization of customer service resources /

Levy, Michael. January 1978 (has links)
Thesis (Ph. D.)--Ohio State University, 1978. / Includes vita. Includes bibliographical references (leaves 331-338). Available online via OhioLINK's ETD Center.
2

Die Potenzialqualität von Dienstleistungen Konzeptualisierung und empirische Prüfung /

Steffen, Dirk. January 2006 (has links)
Univ., Diss.--Basel, 2005.
3

Marketing information systems : an analytical framework

Chan, King Fook January 1969 (has links)
This study is concerned with the management of marketing information flows. The problem of information management has been precipitated by such factors as improvements in information-handling technology and hardware, the 'information explosion' from sources within the economic, social and political sectors, the increasing complexity of business systems, the emergence of the 'marketing planning' concept, and the shortcomings of traditional marketing research. This problem was then viewed from a systems perspective. A conceptual framework for managing information flows was developed from a systems analysis of the marketing process. The use of a module framework led to the consideration of a formalized information system within the company's organizational structure. Theoretically, a marketing information system would collect, process, analyse and disseminate timely and pertinent information. This theoretical framework was supplemented by a case study of a company actively engaged in the application of information system services to marketing management. The conclusions, albeit limited to this one case study, attempted to highlight what are suggested as significant pointers for marketing information system development. Generally, the conclusions show that while the practice tended to support the theory in broad principles, the actual operating principles of an information system would reflect the peculiar needs, advantages and constraints of the company. / Business, Sauder School of / Graduate
4

An empirical examination of service dominant logic the theory of the network /

Randall, Wesley Spencer. Pohlen, Terrance Lynn, January 2007 (has links)
Thesis (Ph. D.)--University of North Texas, Aug., 2007. / Title from title page display. Includes bibliographical references.
5

The adoption of the marketing concept by the United Kingdom and Ghanaian banks

Owusu-Frimpong, Nana January 1993 (has links)
No description available.
6

Development of a bundling and resource re-allocation model in on demand business

Qi, Fei. January 1900 (has links)
Thesis (Ph.D.)--University of Nebraska-Lincoln, 2007. / Title from title screen (site viewed July 12, 2007). PDF text: iii, 108 p. : ill. UMI publication number: AAT 3252831. Includes bibliographical references. Also available in microfilm and microfiche formats.
7

Implantation de l'approche relationnelle dans le domaine des services : cas du secteur bancaire

Saadi, Makrem January 2009 (has links) (PDF)
De prime abord, l'avènement de la mondialisation, l'ouverture des barrières à la concurrence, la saturation des marchés, etc., ont instauré un environnement turbulent et multidimensionnel porteur à la fois d'opportunités et de menaces. En outre, le changement au niveau des comportements et des attitudes (plus éduqué, plus exigent) du consommateur. Face à cette nouvelle conjoncture et pour sa survie l'entreprise doit tenir compte de son environnement et réajuster sa stratégie vis-à-vis de ses clients. Il est évident que, certains secteurs sont plus concernés que d'autres. En effet, les entreprises de services sont plus visées que d'autres vu les spécificités (l'intangibilité, l'inséparabilité et l'hétérogénéité) des produits et des services qu'elles offrent. Dans ce contexte, les banques sont invitées à réajuster leur approche auprès de leurs clients ceci en bâtissant des relations plus étroites, plus personnalisées et qui s'étalent sur le long terme dans le but d'assurer leurs fidélités. C'est dans ce cadre que s'articule notre problématique de recherche et qui se présente comme suit: Comment réussir à implanter au sein d'une organisation (culture, structure et individus) une approche relationnelle et à quel point peut-on en bénéficier? Pour mener à bien cette recherche, une étude quantitative a été réalisée, et au moyen d'une enquête à domicile avec un questionnaire auto administrée destinée aux employés (cadres, agents ...) de 40 banques (sièges et succursales) oeuvrant au sein de l'industrie bancaire de la région métropolitaine de Montréal. Les résultats obtenus démontrent que: Les six variables retenues comme favorisant la réussite de l'implantation de l'approche relationnelle ont eu effectivement un impact significatif, il s'agit de: la confiance, l'engagement, la flexibilité, l'orientation à long terme, la résolution des conflits et les technologies de l'information. Les six variables retenues comme contraignant la réussite de l'implantation de l'approche relationnelle, cinq d'entre elles ont eu effectivement un impact significatif, il s'agit de: La culture, la communication, le personnel en contact, la perception des coûts de transfert et les bénéfices de l'échange. Quant aux bénéfices qui en découlent de la réussite de l'implantation de l'approche relationnelle, toutes les variables retenues dans notre étude se sont avérées significatives, à savoir: la qualité de service, l'image de marque et la fidélité. ______________________________________________________________________________ MOTS-CLÉS DE L’AUTEUR : Approche relationnelle, Marketing relationnel, Marketing bancaire.
8

Analýza komunikačního mixu vybrané firmy / Analysis of the Communication Mix of selected firm

Vargová, Štěpánka January 2008 (has links)
The dissertation is concerned with the analysis of the communication mix of the educational agency and publisher AMOS. The objective is to review present application of communication instruments and propose some modifications and utilisation of other instruments respecting the communication aims of the firm.
9

MARKETINGOVÁ STRATÉGIA VYBRANEJ KAVIARNE / MARKETING STRATEGY OF CHOSEN COFFEE SHOP

Wirthová, Dominika January 2014 (has links)
The aim of the thesis is to make a marketing strategy of chosen coffee shop, which is situated in Slovakia. Therefore the analysis needed to achieve the given aim were analysis of macroenvironment in Slovakia, current trends in coffee drinking, coffee shop business (in Europe), competition in the town. Interviews with the owner of given coffee shop, owners of other successful coffee shops and the summarization of related theory, also contributed to the achievement of the aim. A partial aim was to gain knowledge about target group "women 40-65 years old", which was the object of a questionnaire. Acquired information was then summarized and used for designing the marketing strategy and proposals for improving the marketing mix that deals with issues of coffee shop.
10

Marketingové řízení firmy / Marketing Management of Company

Matula, Erik January 2009 (has links)
This thesis deals with the present state of providing services at the branch offices of the insurance company Česká spořitelna in Hodonín. Through the analysis using the method of questionnaire survey the goal is to produce a proposal leading to the improvement of services at the mentioned branch offices and to carry the proposal through Kaizen.

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