Thesis (M.B.A.)--University of Hong Kong, 1988.

Today, information is largely processed, managed and stored in information systems of companies and thanks to these achievements can be further shaped into required outputs for leadership. For the management of any company, information is important in the managing and decision-making processes, especially when it comes to processes and activities associated with the marketing support of our products and services offered. Marketing-driven company applies marketing knowledge, techniques and methods in overall strategic decision-making with the help of marketing information system.

The topic of the final-year dissertation is: Marketing information system (MIS) project in the respective company. I did my final-year dissertation at Lázně Aurora, s.r.o. in Třeboň.The objective of the dissertation was to analyse situation of the current MIS at Lázně Aurora and to compare it with the situation characterised in the bachelor{\crq}s degree dissertation. Marketing researches would follow. After analysing Lázně Aurora{\crq}s existing MIS, I came to the conclusion that the Internal Information System which Lázně Aurora has in place, is of a high standard. The company also has a good quality Reporting Information System. I see some shortcomings in Lázně Aurora{\crq}s Marketing Survey System, as the company focuses in its surveys on existing or past clientele only. This means that the company conducts only part of a comprehensive marketing survey, which is more a sales support or client retention attempts. At present, Lázně Aurora misses a marketing system to support decision making. As the cause of the MIS shortcomings I see the fact that at present demand exceeds supply, and therefore Aurora does not see the need to make full use of the MIS. I performed two marketing researches. In the first questionnaire survey I made use of the existing questionnaire of Lázně Aurora and applied it according to the Aurora{\crq}s management instructions only to the current clientele. On the basis of the shortcomings identified in the marketing research system of Lázně Aurora I proposed (as a part of the main goal of the final-year dissertation) a variant of the questionnaire survey, which is more correct from the marketing point of view. I have completely worked out a new marketing research on the basis of the questionnaire elaborated by me and applied it to the sample of randomly selected respondents from the wide public. The results generated from both questionnaire surveys were positive for Aurora, but nevertheless it would be advisable to conduct a series of further marketing surveys, focusing mainly on the needs and wishes of not only existing, but also prospective guests. I believe that in the future, collecting information from quality marketing surveys and correctly functioning MIS will be for Aurora essential for maintaining their competitiveness on the spa industry market.

Business plan is important and undivided part of company management and of business planning. My master’s thesis points on usefulness of business plan as a medium for beginning entrepreneur, with low capital base, which is searching concepts how to push his visions trough in market. The master’s thesis introduces concrete practical example of creation and maintenance of new generation web portal. Description of usage in marketing and business point of view. This plan also contains concepts of company structure and plan of company expansion in three years term. Parts of the document are estimations of portal and company costs and also estimations of revenues. Document is draw up for multiple usage of business plan, not only for business visions presentation, but also as a concept for obtaining of financial resources from investors.

The production of cattle in the United State is a very large business. Production begins at the cow-calf level, where a calf is born and raised to a specific weight. This weight is the weaning weight and averages between 300-600 pounds. The calf is then typically shipped to a feedlot, where it is fed a high corn ration which increases the weight of animal quickly and cost effectively to reach a sufficient slaughter weight. Cattle production takes place primarily in 5 different geographical locations which include the North Central, Southeast, Northern Plains, Southern Plains, and West regions. Due to the relationships between fed cattle prices, feeder cattle prices and feed costs, lighter weight feeder cattle typically sell for a higher price per pound than heavier weight feeder cattle. This decrease in price per pound for heavier feeders is often referred to as a feeder cattle price slide. This study is to determine how price slides have reacted over time and space due to the relative changes in fed and feeder cattle prices and the cost of feed. Weekly data was obtained from the Livestock Marketing Information Center (LMIC) on the auction price for feeder cattle at different weights for both steers and heifers. Weekly data on the futures price of live cattle and corn were also obtained from the LMIC. To determine if feeder cattle price slides had changed over time, regression analysis was used to evaluate the relationship between feeder cattle prices at varying weights with the price of fed cattle and the price of corn. Two different time periods were used for the same location: the first period was from 1992 to 1996 and the second period was from 2005 to 2015. Price slides were also examined across space. There were five different geographical locations analyzed: Oklahoma, Nebraska, Georgia, Kansas, and Montana. Each region was regressed individually and then compared. Prices slides were calculated as the difference in the regressed feeder cattle price at each weight. A combination of the time and space was used to evaluate changes in the same model. Results from the regression models returned feeder cattle prices at varying weights for steers and heifers and price slides were calculated from those estimated prices. It was found that price slides are not constant over time and that price slides are geographically specific. In the third objective, it is shown that time and space are both factors in determining price slides for feeder cattle. The implications of this study are to help cattle producers be more aware of market conditions specific to changes in feeding cost. It is also to make aware that price slides are not constant over time and space and therefore, must be reevaluated on a consistent basis.

行銷通路的研究，在企業涉及外在資源運用時，變得極為重要，而通路領導的研究又佔有重要的地位。然而，過去相關通路領導文獻中，分系行銷通路系統內行銷資訊者不多，並且對不同的通路角色掌握關鍵行銷資訊產生的影響等問題，尚未有學者深入研究。因此，本研究只在更精確的界定通路領導關鍵行銷資訊的意義，並劃分通路領袖與關鍵行銷資訊的類型，以進一步探討關鍵行銷資訊與通路領袖的相關性、分析通路成員應掌握哪些關係行銷資訊以成為通路領袖、採取什麼通路策略的通路成員比較容易掌握關鍵行銷資訊、以及通路角色對於關鍵行銷資訊和通路領袖關係的影響。 本研究為探索省研究，為求深入瞭解此新興的議題，本研究採用個案研究方法進行探討。本研究針對了十八個案，同時運用深度訪談、次級資料分析、問卷調查、專家評選等方法，以建立關鍵行銷資訊、通路領袖、通路策略、通路角色之研究架構，並實證所引伸出不同的研究命題。為避免研究者所作的推論過於主觀，本研究設了結構式表格彙集整理資料，同時，兼採用定性和定量分析方法，例如：比較通路領袖和非通路領袖差異時，是以無母數統計檢定兩者差異的顯著性；在分析通論領袖的領導構面上，是以個案公司的上、下游通路成員以李克特尺五點順序尺度表示同意的程度，然後以t-test檢定這些通路成員意見的顯著性。 經過多方歸納論證，本研究根據研究架構推演出五個主要的研究命題，主要發現與涵義分述如下：第一，本研究發展出兩個通路領導構面（定規程度和互動程度），並可據此分類通路領袖類型（控制型和參與型通路領袖），雖然此分類架構與理想的分類架構仍有段距離，但本研究初步證實其有效性，足以提供後續研究的參考。第二，本研究以一個完整、全面系統的觀念，將關鍵行銷訊分類為成本導向和市場導向兩大類，並且分析出各類型關鍵行銷資訊的內涵，本研究提出關鍵行銷資訊分類架構，將能提供後續研究對行銷資訊分類的參考，同時對行銷資訊理論的精煉與應用有相當的貢獻。第三，本研究提出通路成員可藉由掌握觀關鍵行銷資訊而成為通路領袖的論點，已成功推功推導為理論，並且獲得個案的分析，發展出相關的命題，這不僅對行銷資訊的重要性提供了新的詮釋，同時也對通路領袖找到一個新的研究方向。第四，本研究發現通路領袖的經營績效比非通路領袖的經營績效較佳，這也解釋了通路成員想成為通路領袖的主要原因，第五，本研究發現要成為不同類型的通路領袖，必須掌握不同類型的關鍵行銷資訊，因此，根據本研究的論點，通路成員可掌握適當的關鍵行銷資訊類型，而成為通路領袖。第六，本研通路領袖採取的通路策略，與其掌握的關鍵行銷資訊具有高度的相關性，因此，企業若想成為通路領袖，應審慎評估所採取的通路策略類型，即對掌握關鍵行銷資訊的關係性，而能以最有效的方法，掌握到相關類型的關鍵行銷資訊，成為不同類型的通路領袖。第七，本研究發現不同的通路角色要成為通路領袖，所掌握的關鍵行銷資訊會不一樣，因此，企業在落實應用時，可針對不同通路角色在行銷通路系統中所交換的行銷資訊，各別分析與建立關係行銷資訊及其資訊內涵。

The purpose of this master thesis is to use marketing theory on the library’s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries’ activities can appear in the light of marketing theory. The library went through a dynamic development during the case study, due to the fact that the library moved to a new location. The staff and their manager are aware of that they work in a certain context. Their target groups have special needs and the groups get their information from certain places which the library take advantage of. They also use the institutional channels in the public sector such as the public schools to get their message out. According to marketing theory the context is essential to be able to adapt the products you promote and how you do it. Price has long not been an issue for the libraries’ services but price can also be non-monetary. Its important to know what this price consist of to be able to lower it. It might also depend on the context. The staff believes in the importance of the services that the library provide to the community and promote it to their users. But the employees feel that there is a misconceptions of the  library as a collection of books, which they want to change. Because the library offer intangible goods, services, it is hard to change, because the most tangible the library offers are the books. To be able to grasp the service the user therefore focus on these. To get away from this the library can materialize the library’s services in other ways which takes the focus away from the books.

Thesis (PhD) -- Macquarie University, Macquarie Graduate School of Management, 2008. / Thesis by publication. Bibliography: leaves 124-133.

The thesis is focused on the issue of the importance of information for marketing management. The aim of this thesis is to identify and analyze information relevant to marketing management in a company. The work is divided into two parts theoretical part and practical part. The theoretical part of the thesis defines the basic terms and defines the building of marketing information system. The practical part on the knowledge gained from the theoretical part describes in detail the process of the building practical marketing information system in real company, using the specific practical examples. The last part of the thesis presents own research, which confirms correct functioning marketing information system in the company. Conclusion of the work confirms the stated main hypothesis.

In this thesis, I focus on marketing research and its practical use on: Marketing Research - A case study of benefits and return on building wellness center Lhotka. The objective of this thesis is based on marketing research to determine profitability and return on investment in wellness center Lhotka. The results of this study should be valuable information that might help an investor in the construction of this center.