This paper investigates the participation of companies in a Trade Show. The purpose of this research is to highlight what are the best ways for successfully participating in Trade Show and make profit. In order to find the right information, one previous research was identified from the library data base, which allowed us to find some other existing articles. One of the major results was that companies do not seriously prepare for their Trade Show. Moreover, it is also important to follow-up their attendees after the Trade Show.

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The main objective of my thesis is to elaborate fundamental theoretic data related to marketing management. Later on, these elaborated theoretical principles will be applied to a particular enterprise and then an analysis of marketing management will be carried out. Subsequently, the management of the chosen firm will be evaluated and proposals for certain measures, which should lead to the improvement of the situation of the firm, will also be submitted.

The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.

COMMUNICATION STRATEGY PURE PLATINUM FITNESS JATOMI 2014 Objectives: The main objective of this work is to design a communication strategy for the platinum club Pure Platinum Fitness Jatomi for the year 2014. This proposal is based on current applied communication strategies. It is focused on acquiring new customers and communication with existing members, also provides suggestions how to develop cooperation with existing partners. Methods: As the methods were used interview and analysis of documents. Interview method was used in the realization of several interviews with the general manager of the fitness club. Analysis of documents was applied in the preparation of advertising material obtained from the fitness club. Results: The proposal of communication strategy for platinum club Pure Platinum Fitness Jatomi for the year 2014 was based. The proposal brings new ideas, how to acquire new members and shows the possible means leading to the improvement of communication with existing members. It proposes a new modern communication channels that the company could use and invents events for members, through which it is possible to build a relationship that can strengthen loyalty of the members to the club. Keywords: marketing strategy, communication strategy, marketing mix, marketing objectives,...

The aim of this Master's thesis is to describe the creation of a marketing strategy with a practical example (a mountain guesthouse). The theoretical part of this thesis emphasizes the methodology and techniques of creating a marketing strategy which is then applied in the practical part. Special attention is paid to the application of theory from which the marketing strategy can be defined. The marketing strategy that has been formulated in the thesis is what will be recommended to the guest house as their future course of action.