This paper investigates the participation of companies in a Trade Show. The purpose of this research is to highlight what are the best ways for successfully participating in Trade Show and make profit. In order to find the right information, one previous research was identified from the library data base, which allowed us to find some other existing articles. One of the major results was that companies do not seriously prepare for their Trade Show. Moreover, it is also important to follow-up their attendees after the Trade Show.

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Trade shows, a powerful tool to introduce and sell products and services, need to attract, hold, persuade and inform visitors. In trade shows, well-designed social spaces can facilitate active communications and interactions between exhibitors and visitors. Besides being amenities to retain visitors, social spaces can balance or re-stimulate visitors’ emotion. Based on the interdisciplinary exploration of urbanism, environmental psychology, and exhibition design, the practicum proposes a new strategy of organization for exhibition layout, structured by social spaces in various scales and levels. Case studies of existing trade shows identify the context and design factors in existing social spaces. The understanding of human behaviour and activities determines an appropriate configuration of social spaces. Systematic programming will delineate the context relating to the practicum topic. The final product is to find appropriate solutions and approachable settings to develop effective social spaces within a public trade show, improving the comprehensive quality of exhibitions. / February 2005

Trade shows, a powerful tool to introduce and sell products and services, need to attract, hold, persuade and inform visitors. In trade shows, well-designed social spaces can facilitate active communications and interactions between exhibitors and visitors. Besides being amenities to retain visitors, social spaces can balance or re-stimulate visitors’ emotion. Based on the interdisciplinary exploration of urbanism, environmental psychology, and exhibition design, the practicum proposes a new strategy of organization for exhibition layout, structured by social spaces in various scales and levels. Case studies of existing trade shows identify the context and design factors in existing social spaces. The understanding of human behaviour and activities determines an appropriate configuration of social spaces. Systematic programming will delineate the context relating to the practicum topic. The final product is to find appropriate solutions and approachable settings to develop effective social spaces within a public trade show, improving the comprehensive quality of exhibitions.

Trade shows, a powerful tool to introduce and sell products and services, need to attract, hold, persuade and inform visitors. In trade shows, well-designed social spaces can facilitate active communications and interactions between exhibitors and visitors. Besides being amenities to retain visitors, social spaces can balance or re-stimulate visitors’ emotion. Based on the interdisciplinary exploration of urbanism, environmental psychology, and exhibition design, the practicum proposes a new strategy of organization for exhibition layout, structured by social spaces in various scales and levels. Case studies of existing trade shows identify the context and design factors in existing social spaces. The understanding of human behaviour and activities determines an appropriate configuration of social spaces. Systematic programming will delineate the context relating to the practicum topic. The final product is to find appropriate solutions and approachable settings to develop effective social spaces within a public trade show, improving the comprehensive quality of exhibitions.

The purpose of this paper is to investigate how investments in trade shows can be made more effective. The method was a descriptive study build on primary and secondary sources. The primary sources were collected in an anonymous survey where 204 respondents were asked about their experience of trade shows and what attracts them. The secondary sources were collected from previous research collected from scientific articles. The theory indicated that more effective investments in trade shows could be made upon what the visitor requires and attracts of. The implication of the paper was that inspiration is the primary factor to visit trade shows and that a spectacular stand and dedicated and inviting people in the stand are the factors that attract the visitors. Therefor exhibitors ought to prioritise their resources to improve these factors. Another significant factor is to develop the company´s Internet approach in a strategic way pre- and post-show. Above all, that the exhibitor chooses trade shows within their industry.

The purpose of this paper is to investigate how investments in trade shows can be made more effective. The method was a descriptive study builds on primary and secondary sources. The primary sources were collected in an anonymous survey where 204 respondents were asked about their experience of trade shows and what attracts them. The secondary sources were collected from previous research collected from scientific articles. The theory indicated that more effective investments in trade shows could be made upon what the visitor requires and attracts of. The implication of the paper was that inspiration is the primary factor to visit trade shows and that a spectacular stand and dedicated and inviting people in the stand are the factors that attract the visitors. Therefor exhibitors ought to prioritise their resources to improve these factors. Plans and targets are important tools to following up the outputs from trade shows. It is also about making a consideration of focus between visitors that already have interest and the visitors that just looking. The exhibitors have to think about if they value profits in short or/and in long run. The consideration is also about how they handling giveaways and gift in the most effective way. Another significant factor is to develop the company´s Internet approach in a strategic way pre- and post-show. Above all, that the exhibitor chooses trade shows within their industry.

Taiwan¡¦s economy is a typical island economy. Its charactericts includes lack of natural resources and relying on international trade. Attending trade show is an important international marketing activity for Taiwanese companiese. Since trade show is important and its cost is not low, how to evaluate its cost-effect becomes a critical issue. To evaluate cost-effect of attending a trade show, we observed pre-show, at-show, and after-show activies of a company and evaluate its trade show cost-effect. The company¡¦s pre-show activities includes informing its customers and potential customers of the trade show. At-show activities include introducing its company and products and increasing its visitors¡¦ awareness. After-show activities include the follow up after the trade show. After using six methods to evaluate trade show cost-effect, we suggest the company should train its resperantives to identify real potential buyers. In addition, the marketing plan of year (or years) and the goals of trade show should be set. In that case, it could improve its cost-effect. If the company could evaluate and review all the trade shows attended, it could improve its cost-effect further.

This study addresses the question of the constitution of markets in advanced societies.Specifically, the article studies the role of the traveling trade show in creatingthe real time computing market, which is part of the US electronics sector, duringthe mid-1990’s. Real time computing products assist the transfer, storage and processingof digital signals in real time and support many of the internet applicationswe use today.By applying ethnographic methods,we explore the general question ofhow economic actors cope with uncertainty in the phase of market-making and atthe cutting edge of technology. The paper makes two contributions to the existingliterature. First, it shows that the attempt to organize a trade show in real timecomputing was triggered by the uncertainty experienced by sellers regarding theidentity of prospective buyers and about the exact use to which they would put theemergent technology which is offered for sale. Secondly, we trace the history of anemergent market.We claim that trade shows for innovative products are importantvenues at which markets coalesce.The identification and ordering of market actors,the institutionalization of a distinct business culture and the social networks developedamong market actors and across the subsidiary markets provided the basicsocial infrastructure for what later became known as the real time computingindustry. / M2007-0244:1-PK / European Research Council ERC-2010- StG 263699-CEV / VR 2009–1958

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