La présente thèse s’est intéressée à la modélisation de la co-création de produit et de service dans un contexte de collaboration des entreprises et des consommateurs.Dans le processus d’innovation, le modèle démontre l’intérêt de la prise en compte des 11 variables facilitatrices. Notamment, la gestion des connaissances et les catégories de consommateurs. Après un état de l’art sur la littérature, une phase qualitative a permis d’enrichir le cadre théorique et une expérimentation a été mise en oeuvre auprès de 230 entreprises innovantes. L’analyse quantitative des données a permis la validation du modèle. 20 hypothèses ont été testées dont 16 ont été validées, permettant ainsi de démontrer que la co-création avec les consommateurs permet pour les entreprises un enrichissement du processus d’innovation. L’ensemble des composantes du modèle permettent un apport pour le management et des pistes de recherche pour les entreprises innovantes. / The present thesis was interested in the modeling of the co-creation of product and the service in a context of collaboration of companies and consumers. In the process of innovation, the model demonstrates the importance of taking into account 11 variables facilitators. In particular, the knowledge management and the categories of consumers. After a state of the art on the literature, a qualitative phase allowed to enrich the theretical framework experiment was implemented with 230 innovative companies. The quantitative analysis of the data allowed the validation of the model. 20 hypotheses were tested of which 16 have been completed, so allowing to demonstrate that the co-creation with the consumers allows for companies an enrichment of the process of innovation. All the components of the model allows a contribution for the management and the avenues of research for the innovative companies.

Thesis (doctoral)--Universität St. Gallen, 2005.

Recent trends in the global business market point to the increasing importance of technology and technical innovations to gain and maintain competitive business strategic advantage. However, the marketing of technical innovations throughout the supply chain is still governed by traditional strategies and practices. Such strategies and practices are ineffective in a highly technologically advanced marketplace. As a result the marketers of technologically innovative products and concepts are left with many questions and very few practical answers. This research offers a practical, integrated approach to marketing technical innovations. The approach offered is presented within an organisational, people and technology strategic context. A field study is utilised to illustrate the utility of the proposed approach.

Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-29T12:30:11Z No. of bitstreams: 1 Antonio Augusto de Miranda Grieco.pdf: 1554801 bytes, checksum: d484696f7f6bb21b378fd1f4cb8e3e2b (MD5) / Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-29T12:30:20Z (GMT) No. of bitstreams: 1 Antonio Augusto de Miranda Grieco.pdf: 1554801 bytes, checksum: d484696f7f6bb21b378fd1f4cb8e3e2b (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2016-11-29T12:33:23Z (GMT) No. of bitstreams: 1 Antonio Augusto de Miranda Grieco.pdf: 1554801 bytes, checksum: d484696f7f6bb21b378fd1f4cb8e3e2b (MD5) / Made available in DSpace on 2016-11-29T12:33:53Z (GMT). No. of bitstreams: 1 Antonio Augusto de Miranda Grieco.pdf: 1554801 bytes, checksum: d484696f7f6bb21b378fd1f4cb8e3e2b (MD5) Previous issue date: 2012-03-06 / This study combines two current issues: the internationalization of business and innovation. The aim of this work is to study the relationship between innovation activities, especially open innovation and network internationalization. The methodology is qualitative and analyzes the relationships between the processes of internationalization of firms in open innovation network. The management of innovation in companies go beyond the concept of technological innovation and building international networks are important as provision of competitive advantage for a company to operate in various foreign markets. This research aims to contribute to enhancing understanding of relations between these two contemporary phenomena, the internationalization of business and innovation. / Este estudo combina dois temas atuais: a internacionalização de empresas e a inovação. A gestão de inovação nas empresas ultrapassa a concepção de inovação tecnológica e a construção de redes internacionais ganha importância como disposição de vantagem ompetitiva de uma empresa, ao atuar em mercados exteriores diversos. Objetiva-se, nesta pesquisa, estudar as relações entre as atividades de inovação, sobretudo, a inovação aberta e a internacionalização de empresas em redes. Por meio de uma metodologia de pesquisa qualitativa, analisam-se as relações entre os processos de internacionalização de empresas em rede e a inovação aberta, buscando-se contribuir para a ampliação da compreensão das relações entre estes dois fenômenos contemporâneos.

This thesis focuses on innovations and innovation management in ma-nufacturing companies. Innovation process, including marketing re-search, product developing and its market introduction, is used in par-ticular product sector of shoe protection.