NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"arketing research -- case studies"" "subject:"arketing research -- base studies""

1

Research study on laddering technique in depth interviews on alcoholic beverage consumption and brand preferences

Aloulaqi, Mohammed Saleh 01 January 2003 (has links)
This research study will clarify with facts and evidence that drinking alcoholic beverages is a social problem in American society. It will also focus on indepth interviews using the laddering technique on a small sample of eight respondents.
Marketing research -- Case studies
Alcohol -- Marketing
Consumers -- Alcohol use -- Attitudes
Americans -- Alcohol use
Brand choice
Marketing

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