Moksliniame tiriamajame darbe „UAB „Pro FUTURO” marketingo strategijos įvertinimas” nagrinėjamos planavimo, strategijos, marketingo ir marketingo strategijos sąvokos, taip pat strateginis planavimas ir marketingo strateginis planavimas. Atskleidžiami įmonės marketingo strategijos esminiai formavimo žingsniai. Augant kompiuterizacijos lygiui, kiekviena įmonė, užsiimanti kompiuterinės technikos prekyba, turėtų nuolat stebėti besikeičiančią aplinką ir strategiškai mąstyti. Tam tikslui atlikta kompiuterine įranga prekiaujančios įmonės UAB „Pro FUTURO” situacijos analizė vidaus rinkoje. Siekiant kuo realiau įvertinti situaciją, nagrinėjami pirminiai ir antriniai įmonės duomenys iš veiklos finansinių ir realizavimo ataskaitų, atlikta SIC Rinkos tyrimų analizė, įmonės marketingo komplekso analizė, taip pat atlikti įmonės vartotojų tyrimai. Vadovaujantis šiuolaikinio marketingo literatūra, buvo renkami ir sisteminami antriniai duomenys, susiję su įmonės makroaplinka iš Statistikos departamento duomenų bazės, interneto, spaudos, žurnalų. Apibendrinus surinktus duomenis ir informaciją apie įmonę bei jos aplinką, pasiūlyta nauja įmonės marketingo strategija, ir pateiktos išvados bei pasiūlymai, apibendrinantys įmonės veiklą ir aplinką. / The thesis "An estimate of marketing strategy of company „Pro FUTURO”" deals with concepts of planning, strategy, marketing and marketing strategy, strategic planning and marketing strategic planning. The principal steps of marketing strategy formation are being disclosed in the paper. As the growth of computerization is increasing, every company engaged in selling computers should constantly observe changing environment and think strategically. For this purpos „Pro FUTURO” engaged in selling computer equipment has carried out the analysis of the situation in the internal market. Willing to evaluate the situation more concretely, primary data of the company provided from financial and realization reports of its activity are being analyzed, the analysis of SIC Market research and marketing mix analysis of the company have been fulfilled, company’s customer researches have also been carried out. Secondary data related to company’s macro environment were being gathered and systematized from data base from department of Statistics, the internet, the press, and magazines on the basis of contemporary marketing literature. Having generalized the gathered data and information about the company and its environment, a new marketing strategy was proposed, conclusions and recommendations generalizing company’s activity and environment were presented.

Thesis (M.B.A.)--University of Hong Kong, 1994. / Includes bibliographical references ([leaf 132-133]).

The goal of this thesis is to perform situational analysis of Czech Dermatological Center, l. t. d., and to design marketing strategy mainly for third and the fourth quarter of 2016, which will lead to increase in competitiveness and market share in the Czech market. To achieve this objective quantitative method of questionnaire survey has been used for mapping satisfaction of customers with the marketing mix of the company. In addition we also did clinical studies to verify the hydratation effects of the thermal Uriage water. Within the situational analysis, the external and internal analysis was performed. The results of this analysis were summarized by IE matrix and the company's strategic position was designated. After the appropriate marketing strategy was suggested, that is focused on increasing of competiveness and also on increasing of market share of Czech dermatological centers, l. t. d., in the Czech market. The main recommendations are primarily - optimalization of the product portfolio, intensification of sales promotion, development of interactive communication and use of printed advertising.