Lic.-avh. Luleå : Luleå tekniska univ., 2005.

The theme of the thesis research proposal is the development of the field of knowledge of marketing in the design pre-stage of agricultural machinery. This is developed over the pre-development phase in design of agricultural machinery in order to identify the corporate and customers needs and develop strategies to be met. The central question of the research asks which marketing process tools to apply on pre-development of farm machinery, in order to increase the market value of the products and of the company and, consequently, generate competitiveness of the manufacturers of agricultural machinery. As methodology it was developed bibliographical search and multicase study of the development engineering process used by small, medium and large companies and the academy. As result a reference model for marketing pre-stage on development of agricultural machinery has produced, which outlines the activities, tasks, mechanisms and controls that can be used in strategic planning and in products planning, for manufacturers of agricultural machinery, helping to explain the knowledge in the field of marketing. / O tema de pesquisa da tese proposta é o desenvolvimento do domínio de conhecimento de marketing no projeto de máquinas agrícolas. Este é desenvolvido ao longo do projeto de máquinas agrícolas a fim de identificar as necessidades dos clientes e da corporação e criar estratégias para que sejam satisfeitas. O problema central de pesquisa questiona quais mecanismos de marketing utilizar no processo de pré-desenvolvimento de máquinas agrícolas, para aumentar o valor de mercado dos produtos e da empresa e, conseqüentemente, gerar um diferencial competitivo às fabricantes de máquinas agrícolas. Como metodologia desenvolveu-se pesquisas bibliográficas e estudo de multicasos do processo de desenvolvimento de máquinas agrícolas desenvolvido pelas pequenas, médias e grandes empresas e pela academia. Como resultado elaborou-se um modelo referencial de marketing para a etapa de pré-desenvolvimento de máquinas agrícolas, que aponta as atividades, tarefas, mecanismos e controles que podem ser utilizados no planejamento estratégico e no planejamento de produtos das empresas fabricantes de máquinas agrícolas, contribuindo para a explicitação do conhecimento do domínio de marketing.

This study investigates what young people and community organisations see as their support needs in Bayelsa State of Nigeria in “tackling poverty. It also examines the process of influencing policy makers, using social marketing techniques. It seeks to expand understanding of the poverty elimination processes: not only within a developing country’s rural environmental context, but also endeavours to generalize the findings more broadly. It seeks an inclusive approach to policy determination driven by involving grassroots levels. A mixed-methods research design was adopted engaging a quantitative approach in which 300 young people were surveyed using self-completion questionnaires. In addition, a qualitative study in which policy-makers as well as young people and community organisations were interviewed. A discussion group methodology was adopted. Following the data-analysis, a strategy conference was organized in Nigeria, in which the major findings were presented and debated. This research has improved on the previous Multi-dimensional Poverty Index by enlarging it and combining it with a current Social Marketing Technique model. The new Multi-dimensional Poverty Index - Implementable Joint Programme of Action model is user friendly and retains the multidimensional paradigm. This extension was achieved through the literature research, the development of methodology, adopting mixed-methods approach and the strategy conference. The main findings of the research show that young people and community organisations’ support-needs in Bayelsa State of Nigeria are far from being met. A great deal of additional support is required. The most significant causes of poverty amongst young people and community organisations are corruption of government officials, absence of jobs, low wages, oil pollution and IMF/World Bank conditionalities. It was also found that the main experiences of poverty include a high youth unemployment rate, lack of money to go to school, lack of money to start small businesses, less food to eat, no money to treat sickness, no money to buy clothes, no money to afford decent homes, prostitution, and absence of a public transportation system. The research considers the ways in which this additional support might be provided. Importantly, the research also revealed how extreme poverty could be alleviated, and by persuading policy-makers to create real jobs and job opportunities as well as developing employability skills and improving agriculture. In addition, there is a need to attract investors/oil companies to Bayelsa State and to increase investment spending. The lack of social infrastructure and access to free education, steady electricity and free healthcare are also seen as problems. Finally, the research revealed that actively involving young people and community organisations in policy-decision making and policy-implementation processes, including setting new priorities, or re-directing, is likely to enhance the probability of ending extreme poverty.

The aim of diploma thesis is to map the digital marketing environment, characterize the young generation in terms of its digital media equipment, determine the preference of individual communication channels, media consumption, purchase behavior and analyze the role of digital marketing techniques for reaching this generation.

Diss. Uppsala : Univ., 2004.

This thesis focuses on the practical application of semiotics in marketing and its application to selected innovative marketing campaigns in the Czech Republic. The main reason for choosing this topic is to analyze the possibility of using semiotics in the constantly developing area of marketing that the Czech Republic has not yet built its solid foundation. Semiotics is an interdisciplinary field whose applicability in practice is widely available, but still not enough used. The thesis presents an insight into both these fields, the possibility of interconnection and utilization, taking into account the situation of modern man, as a participant in a consumer society influenced by ubiquitous advertising message, which is surrounded by. Keywords Semiotics, Marketing, Applied semiotics, Semiotics in marketing, Sign, Innovative marketing techniques.

The aim of this master thesis is to consider appropriate solutions of entering the foreign market. After introducing of the company follow the external and internal analysis. The thesis proves a suitability of the target market, deals with a choice of the product portfolio. It also mentions and checks the expectations of new market’s behaviour. In the final part of the thesis we can find a proper suggestions for entering the target market, steps and measures, which the monitored company shouldn’t leave out.