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The development of a marketing programme for a Chinese ginseng product : research report.January 1982 (has links)
by Chow Yau-lai, Hui Yat-hing, Ip Po-yuen. / Abstract also in Chinese / Bibliography: leaf 151 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1982
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Critical success factors of Internet marketing in Hong Kong.January 1997 (has links)
by Lui Ping Sang, Tong Chi Kong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 51). / Chapter CHAPTER I --- INTRODUCTION --- p.4 / Chapter CHAPTER II --- RESEARCH METHODOLOGY --- p.5 / Defining the Problem --- p.5 / Research Direction --- p.5 / Internet Usage --- p.6 / Internet shopping --- p.7 / Literature Review --- p.8 / Sampling --- p.8 / Data Collection --- p.9 / Interpretation of Result --- p.9 / Company survey --- p.10 / Chapter CHAPTER III --- LITERATURE REVIEW --- p.11 / Objective of employing Internet --- p.11 / Web Users Characteristics --- p.12 / The Audience Mix --- p.12 / Selectiveness in viewing --- p.13 / What to market --- p.14 / how to market on the web --- p.15 / Identifying a market segment --- p.15 / Challenge for Netpreneurs --- p.16 / Chapter CHAPTER IV --- RESULTS FROM THE 1997 HONG KONG WEB USER SURVEY --- p.18 / Usage Behavior of Internet User in Hong Kong --- p.19 / Purpose of Using Internet --- p.19 / Registration of Web Sites --- p.22 / Accept Promotion --- p.22 / Information Sources related to Internet --- p.23 / Attitude towards Internet Shopping --- p.23 / Chapter CHAPTER V --- INTERVIEW WITH COMPANIES ENGAGING IN MARKETING THROUGH INTERNET --- p.29 / Case 1 : Unihall - Leed & Wood Company Ltd --- p.29 / Case 2: In Flower --- p.33 / Chapter CHAPTER VI --- MARKET ANALYSIS OF INTERNET SHOPPING --- p.36 / Internet Market Overview --- p.36 / Customer Segments on the Internet --- p.37 / Current Market Players on the Internet --- p.38 / Threats and Opportunities on Internet Shopping in Hong Kong --- p.40 / Chapter CHAPTER VII --- MARKETING STRATEGY ON INTERNET SHOPPING --- p.42 / Promotion Strategies --- p.42 / Pricing Strategies --- p.44 / Product Strategies --- p.44 / Distribution Strategies --- p.47 / Chapter CHAPTER VIII --- SUMMARY --- p.49 / Reference --- p.51 / Appendix A --- p.52 / Appendix b --- p.53 / Appendix C
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The marketing of cellular mobile radio telephones in Hong KongBerriman, Paul. January 1985 (has links)
published_or_final_version / Management Studies / Master / Master of Business Administration
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Implementation of relationship marketing in Hong Kong: commercial banking industry.January 1997 (has links)
by Mak Ho-Cheung Joseph. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 81-83). / ABSTRACTS --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF TABLES --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / CHAPTER / Chapter I. --- INTRODUCTION / Background --- p.1 / Commercial Banking Industry --- p.3 / Marketing in Commercial Banking --- p.4 / Competitive Environment --- p.6 / Other Problems of Commercial Banks --- p.9 / Relationship Marketing : A Solution --- p.10 / Chapter II. --- LITERATURE REVIEWS / Concepts of Relationship Marketing --- p.11 / Relationship Marketing Banking : Emphasizing on Bank-Client Relationships --- p.16 / Role of Relationship Managers --- p.21 / Chapter III. --- OBJECTIVES AND METHODOLOGY / Objectives of Study --- p.26 / Description of Methodology --- p.27 / Hypothesis --- p.31 / Preliminary Model --- p.35 / Chapter IV. --- ANALYSIS AND DISCUSSIONS / Description of Relationship activities --- p.37 / Test for Hypothesis One --- p.43 / Test for Hypothesis Two --- p.44 / Test for Hypothesis Three --- p.47 / Test for Hypothesis Four --- p.55 / Adjustments to Proposed Model --- p.63 / Chapter V. --- RECOMMENDATIONS --- p.65 / Chapter VI. --- LIMITATIONS AND FURTHER RESEARCH --- p.76 / Chapter VII. --- CONCLUSION --- p.80 / BIBLIOGRAPHY --- p.81 / APPENDIX / Chapter Appendix A : --- Chronological table of terminology usedin quoted articles --- p.84 / Chapter Appendix B : --- Summary of in-depth interview --- p.85 / Chapter Appendix C : --- Descriptive statistics of questionnaire respondents --- p.88 / Chapter Appendix D : --- Sample Questionnaire --- p.90
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A study of the Hong Kong fur clothing industry with emphasis on exportmarketing analysisHui Choi, Shuk-may, Connie., 許蔡淑美. January 1986 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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Marketing by public utilities companies in Hong KongSun, Chun-lim., 孫振廉. January 1991 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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Marketing strategies of the toy industry in Hong KongTsui, Yau-hoi, Elizabeth., 徐有開. January 1988 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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A study of the prospect of selling personal computer to university students and their perception of the productFong, Man-hung, David., 方文雄. January 1982 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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Export marketing of Hong Kong electronic products: a relationship approachLi, Sai-keung., 李世強. January 1993 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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Improving marketing performance through customer satisfaction: Hongkong BankChiu, Mun-chi, Ruby., 趙敏芝. January 1998 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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