The aim of this presented thesis is to create a marketing plan for language school Jazyková škola Zachová, s.r.o. The thesis includes situational analysis which shows the current situation of the company. According to the analysis, results are defined by the main marketing goals. In the practical part are also determined marketing strategies important for achieving these goals and specified appropriate marketing activity and communication. At the end of the thesis, there are suggested possible ways of controlling the marketing plan and recommended actions for improving the situation and increasing the company competitiveness. The aim of this thesis is to prepare such a marketing plan through which will be achieved the competitive advantage and strengthen the market position.

The object of this diploma thesis is the compilation of marketing plan and it´s strategy for the Job Air Technic a.s. company. The theoretical part presents the basic information about marketing and marketing planning. Next follows the characteristics of the company and elaboration of marketing plan and it´s strategy for a real use.

This diploma thesis is focused on the design of a marketing strategy within a selected company. In the theoretical part, an examination of currently available professional literature has been made. This literature, which describes individual marketing systems, is used as subsequent source material for the empirical component of this thesis. The analytical section focuses on a description of FITCOACH s.r.o, its position in its market and an overview of competitors in this sector. The main goal of the thesis is the proposal of a marketing strategy for FITCOACT, s.r.o. In conclusion, this thesis describes suggestions for improving the company's current situation by attracting new customers and therefore raising potential sales revenue.

The thesis focuses on the current marketing strategy of the professional hockey club HC Vítkovice Ridera with the aim of proposing changes in the marketing strategy that the club could use in the coming season. Based on theoretical knowledge, a situation analysis is developed, which evaluates the current state. This analysis is then supported by a questionnaire survey. The final part of the work is focused on recommendations for the club.

This master´s thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o., that works in the automobile industry. It analyses and evaluates its marketing communication and examines imperfections in this field. It contains a proposals of improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to an increase of the saleability.

This master´s thesis was elaborated for the company TS Valašské Meziříčí s.r.o., that provides services in the waste management. It analyses and evaluates its marketing communications and examines imperfections in this field. It contains a proposal of improving the company promotion, which includes new methods of the company marketing communication and their application in practise, leading to an icrease of a saleability and their norms.

Tato diplomová práce vysvětluje strategickou marketingovou analýzu a popisuje její použitelnost při vstupu na teritoriálně nové trhy. Cílem této diplomové práce je analyzovat současnou situaci ve společnosti TK MAXX a použít tyto závěry společně s teoretickými východisky k určení nejvhodnějších marketingových nástrojů za účelem úspěšného proniknutí na český trh.

This master‘s thesis deals with analysis of customer’s satisfaction and marketing mix of company BRM AERO, s.r.o., which main activity is development and production of ultralight aircrafts. Main aim of thesis is formulation of proposals for improving of marketing mix, which will help the company fix a position and increase share on worldmarket.

This master’s thesis identifies current marketing processes and tools of cafe Caffe Marco. After that the analyses of the evolution of the external and internal environment are realized and proposed relevant marketing strategy based on researches and analyses. The proposed actions are fully reflected in the measures in related parts of organizational and financial character, and the key factors for successful implementation of the proposed measures are set.

The scope of this diploma thesis is the creation of a marketing strategy for the BT servis company, which is about to open a new branch office in the South Moravian Region. The First part introduces the theoretical bases, which relates to the issue. The Next is the analysis of the current state of the business and its surroundings. Information collected are evaluated and then the marketing strategy is created for the period of one year.