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261	Analýza potencionální expanse Kofoly do Německa / Analyses of Potential Expansion of Kofola to Germany Vrana, Pavel January 2017 (has links) Účelem této práce je analyzovat potenciální expanzi Kofoly, ČeskoSlovensko a.s. do Německa a poskytnout doporučení na základě výzkumu a literatury. Autor bude analyzovat odvětví nealkoholických nápojů a podnikatelský potenciál v Německu.
262	Návrhy na zlepšení propagace firmy / The Proposal of Improving the Company Promotion Fendrychová, Lucie January 2010 (has links) This Diploma Thesis discusses the marketing communication of the company C-FILTER FITRY, s.r.o. which distributes filters and related services. This project analyses the current situation and weaknesses of the company and looks for ways to improve its promotion in order to increase the company´s revenue.
263	Komunikační strategie podniku / Company Communication Strategy Benešová, Eliška January 2017 (has links) This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
264	Marketingová komunikace neziskových organizací poskytujících sociální služby se zaměřením na křesťanské organizace / Marketing Communication of Non-profit Organizations Providing Social Services with a Focus on Christian Organizations Bořecká, Berenika January 2012 (has links) This thesis deals with the marketing of non-profit organizations. Namely, it focuses on the marketing communication of the Christian organizations providing social services. Theoretical part of the thesis deals firstly with the importance which has the marketing for the nonprofit sector. Secondly, it suggests some specifics associated with the marketing of social services and with Christian social service providers. In the empirical part of the thesis there are revealed the key elements of the marketing communication of the Christian non-profit organizations providing social services. At the same time the question of whether Christian values could be used as a competitive advantage is answered.
265	Politika boje proti dětské obezitě ve vztahu k produkci a marketingu potravin / Public Policy to Prevent Childhood Obesity and the Role of Food Production and Marketing Winzbergerová, Alžběta January 2013 (has links) This thesis is a case study focused on a relationship between public policy to prevent childhood obesity and the role of the food production and marketing in the Czech Republic. The emphasis is especially given to the institutional framework of food marketed and produced for children and its social concequences, because childhood obesity is one of them. The results from the analysis are then confronted with views and opinions of children and their parents, with how they feel about food advertising. Conclusion: advertising and production of food designated for children is not regulated in the Czech Republic. On governmental level only basic standards and rules are given and self-regulation is given precedence. Parents are aware of the huge influence of advertising on their children and that is why they are not satistied with the current situation. They would appreciate stronger legislative regulation of marketing and production of food for children.
266	Einzelhandel und Konsumkultur / Zur kulturraumspezifischen Funktionalität von Betriebsformensystemen des Einzelhandels, dargestellt am Beispiel ausgewählter Shopping-Center in Sao Paulo / Retail and Consumer Culture / The cultural and space related functionality of retail systems: The case of selected Shopping-Centres in Sao Paulo Rückert, Ira 05 December 2001 (has links) No description available. 330 Wirtschaft Economic Sciences Kultur Konsum Einzelhandel Betriebsformensystem Shopping-Center Culture Consumption Retail Retail System Shopping-Centre 85.06 85.40 LQP 066: Distributionspolitik Absatz-Logistik
267	Reklamní kampaně na internetu Bludská, Kateřina January 2007 (has links) Diplomová práce řeší problematiku reklamních kampaní na internetu. Podrobně se věnuje pay-per-click reklamě v internetových vyhledávačích a reklamě ve srovnávačích cen (shopping comparison engines). V práci je popsána tvorba, správa i optimalizace reklamní kampaně v těchto dvou druzích internetové reklamy. Práce poskytuje jak pohled teoretický, tak zahrnuje i praktické zkušennosti z oboru. V závěru práce je nastíněna možná interakce těchto dvou druhů online reklamy.
268	Analýza efektivity vybrané marketingové kampaně / Analysis of the effectiveness of the selected marketing campaign Harutjunjan, Ani January 2012 (has links) The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the area of telecommunications, on the basis of defining basic criteria for success of the marketing campaign as part of the communications plan of the company. The theoretical part of the thesis is focused on defining the fundamental components of the marketing and the communication mix. Furthermore, theoretical part covering the approaches, methods and indicators for measuring the effectiveness of marketing campaigns, serves as a theoretical basis to schedule and implement the practical part. The practical part deals with the marketing and creative concept and the communication strategy of the campaign O2 Extra výhody of Telefónica Czech Republic. The effectiveness of the campaign is evaluated on the basis of the primary research using the questionnaire and also on the basis of the secondary data available from Telefónica CR.
269	Seniorský marketing / Marketing of Elderly People Vojtová, Markéta January 2009 (has links) The thesis "Marketing of Elderly People" follow up on the issue of marketing focused on the generation aged over fifty years. Describes the specifics of this generation in the context of the consumer behavior. In the practical part of the thesis is conducted marketing research dedicated to consumables behavior of seniors in regard to Internet commerce. For marketing research was used questionnaire. Analysis of the results obtained information on the relationship of seniors to Internet trading, which is largely the domain of the younger generation already online.
270	Marketingová strategie vybrané neziskové organizace / Marketing Strategy of a Selected Nonprofit Organization Kolomazník, Tomáš January 2018 (has links) The aim of the master thesis is to create a proposal of marketing strategy, resp. segmen-tation and marketing mix for a selected NGO which is aimed at protecting the cultural heritage. The thesis summarizes the principles of elaboration of a marketing strategy, which are needed for internal and external analysis. Emphasis is given to Customer analysis which (together with SWOT analysis) forms the cornerstones for setting the goals of marketing strategy. Benefits should be: increased awareness of the brand and organization’s activities, the acquisition of new customers and additional funds.

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