Global ETD Search

11	Segmentermittlung und Potentialbewertung im Wertpapiergeschäft mittels Fuzzy-Logik Grundlagen und Methoden Beemelmann, Thomas January 2005 (has links) Zugl.: Giessen, Univ., Diss., 2005 u.d.T.: Beemelmann, Thomas: Segmentermittlung und -potentialbewertung im Wertpapiergeschäft für private Investoren unter Anwendung eines Fuzzy-Systems
12	Backpacker in Deutschland : ein neues Segment für den deutschen Tourismusmarkt / Kaiser, Michael. January 2003 (has links) Univ., Diplomarbeit--Münster, 2002.
13	Nutzenbasierte Marktsegmentierung : eine kaufprozessorientierte empirische Untersuchung zur Wirkungsmessung von Marketing-Aktivitäten / Scheer, Burkhard. January 2008 (has links) Zugl.: Münster, Universiẗat, Diss., 2008.
14	Alternative Freiverkehrssegmente im Kapitalmarktrecht zugleich ein Beitrag zur rechtsökonomischen Analyse emittentenbezogener Regulierung durch einen Marktveranstalter und zum System der Segmentierung Storm, Philipp January 2009 (has links) Zugl.: Hamburg, Bucerius Law School, Diss., 2009
15	Marktsegmentierung mit neuronalen Netzen / Stecking, Ralf. January 2000 (has links) Universiẗat, Diss., 1999--Bremen. Modell. Marktsegmentierung. Nervennetz.
16	Selected contributions to market-based management / Sarstedt, Marko. January 2008 (has links) (PDF) Inaug.-Diss. Ludwigs-Maximilians-Univ. München, 2008.
17	Mehrstufige Marktsegmentierung im Bankmarketing : ein Erfolgsfaktor für das Privatkundengeschäft / Stuhldreier, Uwe. January 2002 (has links) Universiẗat, Diss., 2001--Rostock.
18	Mikrogeographische Marktsegmentierung Stabilität der wissenschaftlichen Grundlagen und Anwendbarkeit der Daten im Marketing von Sparkassen Böcker, Clemens January 2009 (has links) Zugl.: Hannover, Univ., Diss., 2009
19	The SIMSEG project. A simulation environment for market segmentation and positioning strategies. Baier, Thomas, Mazanec, Josef January 1999 (has links) (PDF) A simulation environment for exploring analytical tools and joint segmentation and brand positioning strategies is tailored to comply with the perceptions-based approach to market segmentation. The initial version contains a number of ad hoc segmentation strategies. It also indicates how the strategy agents in a more fully elaborated version may autonomously decide on their selection of target segments and brand profiles. With a reasonably sized parameter set the SIMSEG brands are subject to perceptual dynamics that respect the basic principles of attribute learning through advertising and promotion. SIMSEG is conceived for interfacing with an Artificial Factory simulation background where the consumers' fuzzy perceptions of rivaling brands are translated into physical or functional characteristics. / Series: Working Papers SFB "Adaptive Information Systems and Modelling in Economics and Management Science"
20	A comparison of several cluster algorithms on artificial binary data [Part 2]. Scenarios from travel market segmentation. Part 2 (Addition to Working Paper No. 7). Dolnicar, Sara, Leisch, Friedrich, Steiner, Gottfried, Weingessel, Andreas January 1998 (has links) (PDF) The search for clusters in empirical data is an important and often encountered research problem. Numerous algorithms exist that are able to render groups of objects or individuals. Of course each algorithm has its strengths and weaknesses. In order to identify these crucial points artificial data was generated - based primarily on experience with structures of empirical data - and used as benchmark for evaluating the results of numerous cluster algorithms. This work is an addition to SFB Working Paper No. 7 where hard competitive learning (HCL), neural gas (NGAS), k-means and self organizing maps (SOMs) were compared. Since the artificial data scenarios and the evaluation criteria used remained the same, they are not explained in this work, where the results of five additional algorithms are evaluated. (author's abstract) / Series: Working Papers SFB "Adaptive Information Systems and Modelling in Economics and Management Science"

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