- About
-
The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
Showing 51 to 60 of 63 (0.089 seconds)Spelling suggestions: "subject:"marktsegmentierung"" "subject:"wortsegmentierung""
| 51 |
Zielgruppenorientierte Übermittlung krankheitsbezogener Informationen an Versicherte der gesetzlichen KrankenversicherungBörgel, Alice. Unknown Date (has links) (PDF)
Universiẗat, Diss., 2003--Osnabrück.
|
| 52 |
Donnie - The Donnie GmbH Case StudySchlegelmilch, Bodo B., Villanueva-Weinzierl, Gina, Gabriel, Christoph January 2013 (has links) (PDF)
The Donnie case presents current strategic marketing issues of an Austrian firm operating in a saturated industry in Central and Eastern Europe. Donnie GmbH is a privately owned company that markets high quality door handles in Austria, Slovakia and the Czech Republic. The two main objective of the case are: (1) to evaluate the company´s current market position and (2) to present key issues in assessing the current business and in establishing a new marketing strategy for Donnie.
The case is primarily suitable for international marketing programs, but can also be used in courses that focus on competitive strategy. It intends to familiarize participants with a variety of international marketing strategy dimensions, in particular the evaluation of market segments at different levels (geographic and end users). The case also illustrates how to prioritize and balance the company´s past strategic success with its future direction through pricing, promotion and sales decisions. / Series: WU Case Series
|
| 53 |
Mikrogeographie als Grundlage bankbetrieblicher Planung : Anwendungsschwerpunkte für mikrogeographische Informationssysteme in deutschen Universalbanken /Struck, Christian. January 2005 (has links)
Universiẗat, Diss.--Lüneburg, 2004.
|
| 54 |
Geomarketing : eine Analyse der Erfolgspotenziale aus Sicht der deutschen Automobilhersteller /Trespe, Benjamin. January 2007 (has links) (PDF)
European Business School, Diss.--Oestrich-Winkel, 2006.
|
| 55 |
Segmentierungs- und Klassifikationsmethoden der Statistik und des Data Mining : Einsatzmöglichkeiten und Früherkennungspotenziale im Vertriebscontrolling eines Direktvertriebs /Pilger, Jörg. January 2008 (has links)
Univ., Diss.--Passau, 2007.
|
| 56 |
Seniorenmarketing : Informations- und Entscheidungsverhalten älterer Konsumenten /Hupp, Oliver. January 2004 (has links)
Zugl.: Saarbrücken, Univ., Diss., 1999.
|
| 57 |
Akquisition neuer Zielgruppen : integriertes Management von Aquisitions- und Spill-Over-Potentialen /Koch, Markus. January 2006 (has links) (PDF)
Univ., Diss.--St. Gallen, 2005.
|
| 58 |
Essays on asset pricing, consumption and wealth /Li, Qi. January 2004 (has links) (PDF)
Calif., Univ., Dep. of Management Science and Engineering, Diss.--Stanford, 2004. / Kopie, ersch. im Verl. UMI, Ann Arbor, Mich. - Enth. 4 Beitr.
|
| 59 |
The macroeconomics of the term structure of interest rates /Zagaglia, Paolo, January 2009 (has links)
Diss. (sammanfattning) Stockholm : Stockholms universitet, 2009. / Härtill 4 uppsatser.
|
| 60 |
Investigating consumer-brand relationshipsBirk, Matthias Maximilian 04 February 2010 (has links)
Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert Konsumentenreaktionen auf Beziehungsverstöße und die Rolle von Beziehungsnormen. Artikel 4 untersucht den Einfluss negativer Informationen auf die Stärke der Markeneinstellung von Konsumenten. Im abschließenden 5. Artikel werden schließlich Kommunikationsstrategien für den Fall negativer Markenvorfälle entwickelt. / This dissertation consists of five articles concerned with different aspects of consumer-brand relationships. Article 1 looks at what makes consumers consider a brand in the first place, the precondition for a brand to establish a relationship with a consumer. Article 2 deals with sustaining consumer-relationships and the role of satisfaction in retaining customers. Article 3 looks at whether consumers stay with the brand in the case of a relationship problem, actively work to sustain the relationship or silently let it deteriorate. It shows that relationship norms constitute an important factor in how consumers react to such negative incidents in a relationship. Article 4 investigates the effect of negative brand information on consumers’ attitudes and article 5 develops communication strategies for companies to employ when negative brand incidents occur.
|
Page generated in 0.0957 seconds