Submitted in accordance with the requirements for the degree of Master of Arts in Communication Science at the University of Zululand, South Africa, 2009. / According to Grobler, et al (2005:315) organisational learning is a characteristic of an adaptive organisation, i.e. an organisation that is able to sense changes in signals from its environment (both internal and external). One of Ticor South Africa's1 (TSA) corporate values is to be a learning organisation. This implies that the organisation actively creates, captures, transfers and mobilises knowledge which enables it to adapt to a changing environment TSA utilise an interactive learning strategy. This strategy enabled positional competence which ensures that individuals are empowered to carry out their jobs. The learning strategy implemented utilises strategic human resources in development and learning management Its foundation and supports a philosophy of organisational culture. This study focuses on the field of organisational communication mat includes management The study describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organisation. The Wikipedia . website (2009:http/en.wikipedia.org/wi3d/ Organisational culture#cite-note-hill iones-Q#cite_note-hill iones-0) states that it deals with a specific collection of values and norms that are shared by people and groups in an organisation. It controls the way they interact with each other and with stakeholders outside the organisation. In any new dynamic organisation the diverse background of a new workforce and their cultural differences creates a purist culture. This also adds to the implementation of the organisation's vision. Diverse cultures traditionally impact on the implementation of the learning strategy, this hamper cultural competence. The first part of this study examines the establishment of a new heavy minerals mine in a quasi rural area; this is then followed by a short study of what is viewed as best practices in terms of organisational development Subsequent chapters deal with the construction and implementation of an integrative learning strategy which not only addresses strategic human resources development but also on site learning management. The penultimate chapter's looks at two culture surveys which the author designed and conducted in 2004/5, as well as a safety climate culture survey 2005 and an organisational culture analysis 2006. This was conducted in conjunction with an on-site consultant The findings of said surveys provided a pattern which substantiated the conclusion and recommendations obtained from the quantitative research methodology used.

The objective of my master thesis is to analyze the existing AXE Brand Communication Strategy on the Czech market, eventually propose a new alternative strategy and outline what direction could the brand and its whole communication be directed to the future.

Thesis (M.A. (Communication Studies)) -- University of Limpopo, 2020 / This study aimed to develop a communication strategy for water re-use in Basic Education, which included illustrative learning materials which were suitable for online learning. To attain the intended aim, the study focussed on the subsequent objectives: to review and analyse learners’ and educators’ perceptions and understanding (knowledge) of water re-use; to examine strategies that could be employed to gain learners’ and educators’ understanding and acceptance of water re-use; to develop information or learning materials that would educate and enhance their understanding and informed decision making related to water re-use; and to discuss approaches to communicate water re-use in Basic Education. A qualitative orientation utilising participatory action research was employed as a research design for this study. A sample size of 80 participants, from four primary and four secondary schools in Mankweng Township was selected. 40 learners and 40 educators were selected. Convenience sampling was used to select the participants for this study. Data was collected by means of interviews, focus group discussions, workshops, teaching and participant observation. Thereafter, thematic analysis and NVivo software were employed to analyse data. This study employed Geertz’s notion of culture, Vygotsky’s social constructivism and the behaviour ecological model as theoretical frameworks to guide the research. Geertz’s interpretation of cultures was employed to understand culture and its effects on human behaviour, Vygotsky’s social constructivism was employed to understand the process of effective learning in educational contexts and the behaviour ecological model was employed to understand individuals’ behaviours and the background of the given behaviour. Understanding an individual’s behaviour and experiences towards water re-use assisted in developing water re-use illustrative learning materials. It also assisted with a communication strategy, which integrated Steyn and Puth’s steps, in the formulation of a communication strategy, joint approach model and a step by step content of a communication strategy and action plan model. The study revealed that the majority of individuals have negative perceptions and attitudes towards water re-use, due to a lack of awareness, knowledge and education. The “yuck” factor and health apprehensions were revealed to be major causes of such perceptions and attitudes. Education, campaigns and programmes, traditional and v new media, community meetings, rules, policies and regulation were reported as strategies which might be employed to promote water re-use. The study revealed that individuals’ home language must be made use of in all the water re-use promotional strategies. Communication approaches which promoted a platform for community participation, were revealed as appropriate for development programmes. As a result, participatory and development approaches to communication were considered suitable for communicating water re-use in Basic Education. The study further indicated that posters and storyboards were effective illustrative learning materials which could be employed to educate learners and raise their cognition regarding water re-use as a water conservation method. This would increase acceptability, awareness and practice and reduce negative perceptions, attitudes and concerns. The study indicated that water re-use communication should consider an individuals’ environmental, religious and cultural backgrounds, which would affect water re-use projects. The study also indicated that there was a relationship between an individuals’ perceptions, attitudes, education and culture.

This thesis is oriented on communication strategy of a french hotel Saint Eloi. The goal of this thesis is to provide a reader with a complex view of the Saint Eloi's products and to show him the positive and negative points of communication strategy. The results of this thesis is a creation of a new communication strategy that could help the hotel to restrain in the competitive area and become more popular by using the new communication possibilities.

The diploma thesis deals with communication strategy of the product Frisco. It evaluates the strategy and proposes a new concept of communications. Evaluations data has been provided by Atmosphere and MML TGI companies for the period of 2010 and partially 2011, further use of the data is not allowed without the approval of the providers. Following software has been used for the analyses and for the creation of the new concept of communication: Yetti, Data Analyzer, Mamut, Golem, Medplan and custom internal tools made by media agency Carat Czech Republic, s.r.o.

This Master Thesis focuses on the communication strategy of a selected company that operating in A-class Event Market in Europe. The thesis brings theoretical and practical analysis and recommends the set of improvements how to make communication strategy more effective. At the beginning of the text theoretical aspects of communication strategy are presented. The following chapters describe its application in practice on the example of the Company A s.r.o.. The evaluation of all aspects of communication plan such as communication goals and objectives, target audience, communication mix, major communication channels, implementation budget and timeline is elaborated. The last part brings practical suggestions to be implemented by the company.

This thesis concerns development of a communication strategy in Eastern Europe, particularly Bulgaria, as a model country, in the area of international tolling, more precisely road user charging system offered by Satellic. In this strategy the promotion mix tools such as advertising, personal selling, PR, public affairs, events and conferences are applied. A concrete target group, the key message, the goal, the message strategy and the budget are created in each of the above noted promotion mix tools.

The main goal is to carry out a detailed analysis of the communication strategy of a company working in construction industry in the Czech market. Analysis is focused on the issue of the communication mix and appropriate application of instruments, depending on specific projects. Also included is a comparison of instruments used in the communication mix of the company with instruments used in the field on the domestic or foreign markets.

Diploma thesis analyzes communication strategies used by public administration's organizations in the Czech Republic and abroad. The aim of the thesis is to evaluate existing communication strategies implemented in the Czech Republic. Partial aim is to recommend methods to improve present condition. Theoretical part results from dynamic marketing concept, describes communication strategy as one of the key instruments of regional marketing mix, defines principles of effective communication and provides methods antecedent to creation of communication strategy. Separate chapter is dedicated to communication with target groups who may encourage future growth of the city. Practical part introduces project Communicating city, its influence on one of the participating towns and particular examples of communication strategies from abroad.

The aim of the Master thesis is to describe and evaluate the communication strategy of Budějovický Majáles for the year 2014. The first two chapters are describing theoretical terms from nonprofit sector and marketing. The practical part contains history of majáles in the Czech Republic and in České Budějovice, where the festival follows its origin and is noncommercial. Furthermore it describes the used communication tools and their timing. Last chapter contains results of a questionnaire, which was used as a source for further recommendation.