Lunkevichof Massiene Violeta The influence of Television as Subculture Media on the Upbringing of 5-7 year- old Children Magister’s Work on Educology Scientific Head, Associate Professor Doctor Vitolda Glebuviene Vilnius Pedagogical University The Department of Childhood studiing. During the period of 2004-2005 the research “A child in the society of changing information” was carried out and it was approved by Vilnius Pedagogical University. The aim of this research was to find out the world of a today’s child and his peculiarities, activities that influence a child in the process of bringing up nowaday. A great attention is allways paid to the upbringing of a child’s individuality, new modern methods are used. However, other activities influence the development of a child as well. One of them is mass media. According to the facts of the research, the analysis and comparison have been done to find out that similiarities and differences are among the children who are restricted to watch television programmes and those who are not. Law standards and statue regulate the activity of mass media very little. Both television and the press often avoid the protection of a child’s rights and interests garanteed by the State. The main selection criterion for presenting mass media to the society is often not the urgency and importance of the news, but the commercial factor. Parents’ surveys about the influence of mass media are often carried out and they show that the majority of... [to full text]