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This thesis explores the stereotypes of Texans portrayed in American entertainment media, and attempts to identify the reasons for both the existence, and persistence of these images. The study includes a brief history of Texas, and background information on the formulation of stereotypes. Cultivation theory is used to explain the process of stereotypes formed through television viewing. Content analysis of the responses from an on line survey involving 52 participants revealed that people outside the state of Texas have strong perceptions about Texans that are consistent with media representations. As the level of television viewership increased, so did the indelibility of the impressions. Those who watch more television were more likely to perceive the image of Texans as negative, and less likely to change their opinions of Texans after visiting the state.