Global ETD Search

1	Individual and environmental determinants of television viewing behavior Rouner, Donna Lea. January 1900 (has links) Thesis (Ph. D.)--University of Wisconsin--Madison, 1983. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 136-143). Television viewers.
2	Psychographic segmentation of the television audience Forrest, Edward James, January 1981 (has links) Thesis (Ph. D.)--University of Wisconsin--Madison, 1981. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 281-287). Television viewers.
3	The definition of the audience in the history of television audience research Buzzard, Karen. January 1900 (has links) Thesis (Ph. D.)--University of Wisconsin--Madison, 1985. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references. Television viewers.
4	The effect of television on Venezuelans' perceptions of valuable things in life Izcaray, Oly M. January 1984 (has links) Thesis (M.A.)--University of Wisconsin--Madison, 1984. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 68-71). Television viewers
5	Television audience measurement : a study of why television audience measurement is undertaken in Hong Kong, what information is needed by users and how this information should be presented / Wu, Wai-on, Thomas. January 1981 (has links) Thesis (M.B.A.)--University of Hong Kong, 1982. Television audiences. Television viewers
6	Patterns in television viewing behaviour: what's changed since the 1980s? Beal, Virginia January 2003 (has links) In the early 1980s, when viewers typically had the choice of only a few channels, television was shown to be a mass-market medium (Barwise and Ehrenberg 1988). Channel segmentation was effectively non-existent, different channels attracted near identical audiences, and no channel attracted a more loyal audience than its competitors (Goodhardt, Ehrenberg et al. 1975; 1987; Barwise and Ehrenberg 1988). Over the last two decades the UK and US have witnessed dramatic changes in television. Viewers today not only have access to a prolific number of channels, but there are now specialist channels devoted to single genres such as sports, music, children's, news etc. This thesis investigates the effect these changes have had on television viewing behaviour. The patterns and structure of present-day viewing behaviour in the UK and US are established and interpreted, focusing primarily on how viewers are using 'new' multi-channel television services television viewing television viewers
7	The new multi-channel media environment in China diversity of exposure in television viewing / Yuan, Elaine Jingyan. January 2007 (has links) Thesis (Ph.D.)--Northwestern University, 2007. / Adviser: James Webster. Includes bibliographical references.
8	Group out-of-home television viewing a study of viewing dynamics and advertising effectiveness / Patino, Anthony. January 1900 (has links) Thesis (Ph.D.)--Temple University, 2007. / Adviser: Michael Smith. Includes bibliographical references.
9	Program entropy and structure as factors in television viewership Krull, Robert, January 1973 (has links) Thesis (Ph. D.)--University of Wisconsin--Madison, 1973. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references. Television programs. Television viewers.
10	Relationships of reported television viewing to selected characteristics reported by superior high school students Nelson, Randolph James, January 1963 (has links) Thesis (Ph. D.)--University of Wisconsin--Madison, 1963. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

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