Spelling suggestions: "subject:"television viewers."" "subject:"elevision viewers.""
11 |
From on-air to online : an integrated framework for television viewership predictionTai, Samson Kin Hon 05 December 2018 (has links)
The unprecedented expansion of online video has dramatically changed patterns of media consumption. More and more viewers are watching serialized drama on television across multiple digital television platforms, leading advertisers to leverage multiple channels for buying and television broadcasters to refine forecasting models for near-term television ratings of program content to provide more accurate and timelier predictions. Using traditional television ratings prediction methods with data from a single source is no longer appropriate. An integrated television ratings model incorporating data from multiple sources is proposed in this study to tackle the complexities of the consumption of television content by today's audiences in a multi-platform television environment. Using 611 episodes from 26 unique local drama serials aired in prime-time slots from December 2014 to August 2016, with viewership data obtained from traditional television and catch-up television platforms and associated online word of mouth (WOM) data from a popular local social media site, I tested five hypotheses derived from the theories of status quo bias, the Zeigarnik effect and the WOM effect. The dataset was subjected to regression analysis, and the results supported four of the five hypotheses with following findings. First, significant relationships were found between the television ratings of a drama serial episode, the ratings of its preceding episode, the volume of WOM and online catch-up viewing. Second, viewership via the online catch-up television platform complemented rather than cannibalized viewership of a subsequent episode of a prime-time television drama broadcast on traditional television, with a positive impact on television ratings.
|
12 |
Television program preferences of listeners in Utah County, Utah /Ludlow, Jim Hand January 1957 (has links)
No description available.
|
13 |
Levels of attention given to television by housewives of Tuscaloosa, Alabama, in 1955 /Smith, Don Crawmer January 1960 (has links)
No description available.
|
14 |
Viewing television in public places : an ethnography /Lemish, Dafna January 1982 (has links)
No description available.
|
15 |
An experimental study of audience response to the oral interpretation of literature as perceived through different media /Wulftange, Ignatius Marie January 1964 (has links)
No description available.
|
16 |
Commercial media viewing habits digital natives vs. digital immigrants /King, Brian J. January 2009 (has links)
Thesis (M.Ed.)--Bowling Green State University, 2009. / Document formatted into pages; contains ix, 83 p. Includes bibliographical references.
|
17 |
The influence of wilderness activity portrayals on individual participation /Kelley, Crystal Chorlton. January 1900 (has links)
Thesis (M.A.I.S.)--Oregon State University, 2009. / Printout. Includes bibliographical references (leaves 65-75). Also available on the World Wide Web.
|
18 |
Television audience measurement: a study of why television audience measurement is undertaken in Hong Kong, whatinformation is needed by users and how this information should bepresentedWu, Wai-on, Thomas., 吳偉岸. January 1981 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
|
19 |
A moderated mediation model of "The Apprentice" and business attitudes a study of reality-based television and parasocial feelings by social working class and trust in big business /Tressler, Kevin. January 2006 (has links)
Thesis (M.A.)--University of Delaware, 2006. / Principal faculty advisor: R. Lance Holbert, Dept. of Communication. Includes bibliographical references.
|
20 |
Television newsmagazines and the audience: a textual analysis and audience survey /Rudolph, Kendra, January 2004 (has links)
Thesis (M.A.) in Communication--University of Maine, 2004. / Includes vita. Includes bibliographical references (leaves 84-91).
|
Page generated in 0.0516 seconds