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by Tai Bing Kuen. / Abstract in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1975. / Includes bibliographical references (leaves 127-128).

Tsang, Stephanie Jean. / "September 2011." / Thesis (M.Phil.)--Chinese University of Hong Kong, 2011. / Includes bibliographical references (p. 137-151). / Abstracts in English and Chinese; appendix includes Chinese. / Chapter Chapter 1: --- Introduction --- p.1 / Chapter Chapter 2: --- Theoretical Background --- p.12 / Deliberative and Participatory Democracies --- p.12 / Interpersonal Discussion --- p.25 / Online Political Engagement --- p.36 / Chapter Chapter 3: --- Framework --- p.45 / Chapter Chapter 4: --- Design and Methods --- p.64 / Chapter Chapter 5: --- Analysis and Results --- p.76 / Results - Content Analysis --- p.76 / Results - Survey --- p.82 / Chapter Chapter 6: --- Discussions --- p.97 / Chapter Chapter 7: --- Limitations and Future Studies --- p.114 / Chapter Chapter 8: --- Appendices --- p.118 / Appendix A --- p.118 / Appendix B --- p.120 / Chapter Chapter 9: --- References --- p.137

Lee Yee Chong, Catherine. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references. / Acknowledgments / Abstract / Chapter I. --- INTRODUCTION --- p.1 / The Media as Definer of Social Reality --- p.1 / Crime and Hong Kong -- A General Background (1989-1993) --- p.3 / Research Problem and Significance --- p.5 / Notes --- p.7 / Chapter II. --- THEORETICAL FRAMEWORK -- NEWS AS A SOCIAL CONSTRUCTION OF REALITY --- p.9 / Park (1940) -- News as Knowledge --- p.9 / The Social Construction of Reality --- p.11 / The Foundation of Knowledge in Everyday Life --- p.11 / Society as Objective Reality --- p.12 / Society as Subjective Reality --- p.13 / Media and the Social Construction of Reality: Towards an Integration of Theory and Research --- p.14 / Gatekeeping Theory --- p.16 / Agenda Setting Theory --- p.17 / Media Agenda Setting --- p.18 / An Integrated Theoretical Model for Crime News Study --- p.19 / Conceptualization of social realities --- p.20 / Inference in the process of social construction of reality --- p.20 / Figure 1: Integrated Theoretical Model for Crime News Study Notes --- p.22 / Chapter III. --- LITERATURE REVIEW --- p.24 / Understanding the News making Process --- p.24 / Empirical Research in Crime News (1950s - 1990s) --- p.25 / Crime News as a Distorted Reality -- Misrepresentation and biasin reporting --- p.25 / Criteria in News Reporting --- p.29 / How Crime News is Handled by the Press - -Differences in Media Agenda --- p.31 / Crime News and Criminal Activities in Contemporary Society --- p.33 / "Crime News, Public Attitude and Fear of Victimization" --- p.34 / Crime News in Chinese Newspapers --- p.35 / Major Publication in Crime and the Press (1970s - 1990s) --- p.36 / Quinney (1970) - -The Social Reality of Crime --- p.36 / Winick (1978) - -Deviance and Mass Media --- p.37 / Graber (1980) - -Crime News and the Public --- p.38 / "Ericson, Baranek and Chan (1987) --Visualizing Deviance: A Study of News Organization" --- p.41 / "Ericson, Baranek and Chan (1989) -- Negotiating Control: A Study of News Source" --- p.42 / "Ericson, Baranek and Chan (1991) - -Representing Order: Crime, Law, and Justice in the Mass Media" --- p.43 / Lotz (1991) - -Crime and the American Press --- p.44 / "Suretta (1992) -- Media, Crime, and Criminal Justices: Images and Realities" --- p.45 / Summary on Research Findings --- p.45 / Notes --- p.47 / Chapter IV. --- RESEARCH HYPOTHESES AND METHODOLOGIES --- p.50 / Research Hypotheses --- p.50 / Research Design --- p.52 / Definition of Crime --- p.52 / Background Information of Ming Pao and Oriental Daily News --- p.53 / Sampling and Data Collection Methods --- p.54 / Basic Research Design and Operationalization of Variables --- p.56 / Notes --- p.58 / Chapter V. --- CRIME NEWS IN HONG KONG --- p.59 / Size of Coverage and Various Visual Aids --- p.59 / Nature and Causes of Crime --- p.65 / Stereotypes of Suspects and Criminals --- p.67 / Stereotypes of Victims --- p.72 / "Sources, Information and Newsworthiness" --- p.73 / Image of Crime Fighting Institutions and Public Security --- p.78 / Distortions in Crime News Coverage --- p.80 / Official Reality versus Symbolic Reality --- p.81 / "Media Attention, Newsworthiness and Different Crime Topics" --- p.85 / Legitimating the Status of Law Enforcement Institutions --- p.87 / Differences in Media Agenda -- Elite Press versus Mass-Oriented Press --- p.88 / Notes --- p.92 / Chapter VI. --- THE SOCIAL CONSTRUCTION OF CRIME --- p.93 / Official News Sources and News Organizations --- p.95 / Market Differences and Media Agenda --- p.96 / Manufacturing A Universal Consensus against Crime --- p.98 / Summary on Discussion --- p.100 / Recommendations for Further Study --- p.101 / Notes --- p.102 / Chapter VII. --- CONCLUSION --- p.103 / Notes --- p.105 / BIBLIOGRAPHY --- p.i -xii / Appendices / Appendix I -- Code Book --- p.1-13 / Appendix II --Table for sampling --- p.1-4 / Appendix III - -Score of Inter Coder Reliability Test --- p.1-2 / Appendix IV -- Important Crime Figures and Other Statistics --- p.1-11 / Appendix V -- Testing of Hypotheses --- p.1-2

M.A. / Please refer to full text to view abstract

A dissertation submitted to the School of Literature, Language and Media, University of the Witwatersrand in fulfilment of the requirements for the degree of Master of Arts by dissertation. 14 March 2016 / The aim of this research is to investigate practitioner perspectives and assumptions about the role media plays in communication strategies that aim to change the behaviour of an individual. It assesses whether these assumptions are consistent with the way the media is actually used in the campaigns of three organisations, and then asks whether there is any correlation between the apparent effectiveness of the campaign and the assumptions of media effect held by practitioners. The purpose is to gain better insight, from a media practitioner’s perspective, into how communication practitioners working on public campaigns understand the impact of the media. Three case studies are analysed, focusing on the use of print, broadcast and the internet to communicate the key messages in the campaigns. The case studies are of highly visible national organizations, each using the media in a particular way, with varying results. The first case study is of SANRAL's E-tag campaign, a campaign which has struggled to achieve widespread public support for e-tolls in Gauteng; the second, Play4Life, is a campaign launched by loveLife, which has in the past been controversial in its use of mass media, and the last, PhuzaWize, is campaign run by Soul City, generally credited with having an evidence-based and strategic approach to its communication strategies. The research found that the communication strategies used in the campaigns are in line with the compliance gaining, the two-step and multi-step, and with communication for social change models, respectively. Practitioners interviewed for this study however showed slightly differing views on the impact of media. Some seemed to understand the mass media through theoretical prisms described in Hovland’s “magic keys” (of attention, compliance and acceptance), whilst others argued that the messaging must change internal psychological makeup of the audience – as described in De Fleur’s psychodynamic model. Whilst one practitioner was an advocate of educational-entertainment and communication for social development approaches, others made repeated references to the power of inter-personal interactions, which are most in line with Lazarsfeld’s two-step and multi-step models. / MT2017

The purpose of this paper is to focus on viral advertising and study the conditions under which ads become viral, how they are intentionally transmitted by consumers to their social network and their relationship with classical advertising variables, such as attitude toward the ad, attitude toward the brand and purchase intention of the consumer. We first analyze studies focusing on different aspects of the viral communication, "electronic word-of-mouth", "word-of-mouse", "viral marketing" and "buzz" in order to clarify the concept of viral advertising. After clarifying the viral advertising concept, the project analyzes the viral process and its main antecedents and influencers, by taking into consideration emotional and ad appeals theories. The results show that ad appeals influence attitude toward the ad and viral intentions, with humor being the most significant appeal in the context of viral advertising. The study also focuses on the social aspects of advertising and consumption , including influential differences related to the source of the message, social influencers analyzed in the socialization literature, such as family and peers, the tie strength element from the social network theory and consumer market maven traits. The findings show the significance of family communication and market maven characteristics in relation to consumers' viral intentions. We then integrate our key variable, viral intentions, in a classical advertising framework based on attitudes theory and their influence on behavioral intentions. The results confirm previously studied relationships between attitude toward the ad, attitude toward the brand and purchase intentions. / The findings bring into attention two key new relationships: the significant effect of attitude toward the brand on viral intentions, and the positive relationship between viral intentions and purchase intentions, a very important relationship for marketing research the viral advertising concept, analyzes its key antecedents, and studies the relationship between attitudes and behavioral intentions in a viral advertising context. The paper also establishes a key positive relationship between viral intentions and purchase intentions regarding the advertised product. / by Maria Petrescu. / Thesis (Ph.D.)--Florida Atlantic University, 2012. / Includes bibliography. / Electronic reproduction. Boca Raton, Fla., 2012. Mode of access: World Wide Web.

據稿本複印 / 論文(哲學碩士)--香港中文大學硏究院傳播學部,1993. / 附參考文獻 / 葉智仁. / 《目錄》 / Chapter 第一章 --- 導論 --- p.1 / Chapter 一、 --- 引言 --- p.1 / Chapter 二、 --- 研究的背景及意義 --- p.1 / Chapter 三、 --- 研究的提問方向 --- p.3 / Chapter 四、 --- 論文結構及目的 --- p.3 / Chapter 第二章 --- 普及文化與閱聽人 --- p.5 / Chapter 一、 --- 普及文化的概念和探討範圍 --- p.5 / Chapter 二、 --- 以「ˇئø聽人」觀念探討普及文化 --- p.7 / Chapter 三、 --- 三種不同的閱聽人研究典範 --- p.9 / Chapter 第三章 --- 閱聽人民族誌的方法論及研究方法 --- p.16 / Chapter 一、 --- 本研究的知識論立埸 --- p.16 / Chapter 二、 --- 本研究的現象學主旨 --- p.17 / Chapter 三、 --- 詮釋的觀念 --- p.18 / Chapter 四、 --- 深描就是詮釋 --- p.20 / Chapter 五、 --- 民族誌的科學價值 --- p.21 / Chapter 六、 --- 閱聽人民族誌的研究理念 --- p.22 / Chapter 第四章 --- 閱聽人民族誌 --- p.25 / Chapter 一、 --- 本研究的時間、地點和人物 --- p.25 / Chapter 二、 --- 本研究的田野工作過程 --- p.29 / Chapter 三、 --- 開放改革中的順德 --- p.34 / Chapter 四、 --- 順德普及文化史 --- p.43 / Chapter 五、 --- 順德人與電視 --- p.47 / Chapter 六、 --- 順德人與偶像 --- p.63 / Chapter 七、 --- 順德人與消費文化 --- p.72 / Chapter 第五章 --- 總結與討論 --- p.88 / Chapter 一、 --- 順德普及文化及對順德人的意義 --- p.88 / Chapter 二、 --- 閱聽人民族誌在普及文化研究上的意義 --- p.94 / 英文書目 --- p.97 / 中文書目 --- p.102

Thesis (M.S.V.S.)--Massachusetts Institute of Technology, Dept. of Architecture, 1982. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND ROTCH. / Bibliography: leaf 44. / by Kenneth L. Kantor. / M.S.V.S.

This dissertation examines the practices of leisure and consumption in early twentieth-century Buenos Aires through both intellectual and mass cultural productions. Using works by authors such as Horacio Quiroga and Roberto Arlt together with articles, images, and texts from the Argentine mass media, I examine how national, social and civic identities were intimately tied to, and were constituted through, technologically mediated leisure practices. Sports and film spectatorship, the reception of radio and the reading popular texts were all activities that opened spaces for the rehearsal of forms of citizenship and encouraged the formation of communities and publics both in line with and contrary to the hegemonic and disciplinary mechanisms of the state.