This diploma thesis is focused on new trends in payment systems for digital content. In the introductory chapter are briefly described the current types of electronic payment systems. The next part of the thesis introduces a foreign research studies and compares their results with results of the questionnaire survey conducted within the frame of the thesis. The following chapters are devoted to Czech and foreign electronic payment systems, focusing on the sale of digital content, the general development of the Czech micropayment systems and comparison of functionalities of the payment systems in order to compose a summary of recommendations for selected individuals involved in the field of electronic commerce. Following parts of this thesis are focused on the identification of the main trends in charging for Czech and foreign media content and presentation of the results of the questionnaire survey. The core of the work is to identify the main problems of the development of electronic payment systems, the identification of new trends in the pricing of media content and the summary of recommendations for the selected entities in the area of electronic commerce according to the knowledge gained in the diploma thesis.

This diploma thesis focuses on the changes in the media image of nuclear power in Ceska Televize, which is the only public television in Czech Republic. The study uses a quantitative research method, content analysis, to find out the changes of nuclear power representation in media and to compare changes of news construction mechanisms in the period of two years - one year before and one year after the Japanese nuclear power plant Fukushima Daiichi disaster. The accident started on 11th March 2011 and there is a short description of the situation in Japan at the beginning of the thesis. The theoretical part of thesis serves as an overview of basic information on principles of the media studies theory and mechanisms of news construction (work with information sources, the news value concept, agenda setting, the framing concept), which is also shown from the environmental point of view. The study also focuses on the nuclear power image in the socio-political field and there are some more information about the nuclear power development and status in Czech Republic. The analytical part of thesis examines the media attention to nuclear power, which was developed in the analysed period. The usage of mechanisms of news construction and the changes in nuclear power image in the news of Ceska Televize...

This master's thesis explores the relationship between news content and owners of print and online media publishers in the Czech Republic. In the recent decade, the Czech media scene has been subject to a phenomenon called oligarchisation, a process when vast most majority of international owners were gradually replaced by local media moguls who also do business in other sectors than the media. The theoretical part of the thesis looks at the media oligarchisation in the Central and Eastern Europe and associated threats to the standards of journalism and democracy per se. The empirical part offers a quantitative content analysis of year in review articles on 2019 and 2020. These articles were published in print and online newspapers in the five main media houses. The coding unit for analysis is an evaluative mention, i.e. only one part of each article, dedicated to a single event, name or trend. The resulting data is tested by a simple analysis of relative frequency, and is also subjected to Pearson's chi-square test. This latter examines the relationships of categorical variables. Subsequently, a correspondence analysis focuses on the most significant associations between media houses and variables of the analysed articles. The results of the analyses indicated that three of the five examined...

This diploma thesis on Representation of the problem of climate change in the print media is a content analysis of Czech quality daily newspapers, namely Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo. It deals with the way the selected daily newspapers presented debate on global climate change in 2013-2014. The theoretical part informs readers about the basic concepts and definitions and introduces them to the problem. The empirical part answers the question of whether the media coverage of global climate change in Czech quality daily newspapers is consistent with scientific findings of the international climate discourse represented by Intergovernmental Panel on Climate Change (IPCC) or whether it relies equally on opinions of the small group of so called climate skeptics who question the general consensus of the scientific comunity regarding the causes and consequences of climate change or the need of adequate measures. The results of research indicated that most of analyzed articles informed about climate change the same way as the main climatological research. The largest number of skeptical articles appeared in Lidové noviny. A considerable number of articles didn't comment on the causes of climate change, their seriousness or decisions regarding action.