Thesis (M.S.)--Ohio University, August, 2004. / Includes bibliographical references (p. 100-113)

Thesis (Ph.D.)--Ohio University, June, 2006. / Includes bibliographical references (leaves 183-192)

Thesis (M.S.)--Ohio University, August, 2004. / Title from PDF t.p. Includes bibliographical references (p. 100-113)

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. Jitka Rabitsch Aamčíková The aim of this thesis is the critical analysis of political influence of Andrej Babis through his ownership of the Czech daily Mlada Fronta DNES. The purpose of the work is the display of political content in the Czech media, especially in relation to elections. This reflection is viewed through the lens of political parallelism complemented by an introduction to political communication. The methodological outline is followed by the analytical part using a quantitative content analysis which focuses on the presentation of four political parties in the Czech daily Mlada Fronta. This thesis tests the hypothesis whether the media picture of competing political parties during the Czech local elections 2014 was influenced by the fact that the entrepreneur and politician Andrej Babis is the owner of the Mlada Fronta.

The aim of this study is to understand the importance of public relations activity in non-profit organisations. The study emphasizes the bearing public relations activities can have on non-profit organisations in the contemporary world. This is especially true in an over communicated society where the vast majority of organisations compete to gain access to the scare media resources to put their message across to their potential clients, supporters and customers. Non-profit organisations generally have to depend on the donor agencies and therefore fail to attract a sizeable public relations budget. On the one hand, these organisations lack the resources to launch a successful public relations campaign and on the other the lack of knowledge and interest among general staff members makes it even harder for a public relations campaign to be developed or successfully launched. In this study, I used both quantitative and qualitative research methodologies to collect and analyse data. The data were collected from two non-profit organisations based in New Zealand working in the area of child welfare. The primary data were collected through semi-structured interviews and survey questionnaires. A single semi-structured interview was conducted with each team leader of the two selected organisations. However, this was like skimming the surface and in-depth interviews would have helped me to collect richer data. On the other hand the data collected was sufficient for this research and it helped me to create a holistic understanding of the topic. The findings of the research highlight that most non-profit organisations working in the area of child welfare find it hard to market themselves due to a lack of funds and employee involvement. Although the findings from the study are significant; caution is necessary in applying the results to other scenarios and in making generalizations. One of the key findings from this research is that both organisations did not use public relations as a strategy. Most decision related to public relations was made on random basis and no long term strategic plan was made to adopt public relations as a core strategy to build creditability among their stakeholders.

The aim of this study is to understand the importance of public relations activity in non-profit organisations. The study emphasizes the bearing public relations activities can have on non-profit organisations in the contemporary world. This is especially true in an over communicated society where the vast majority of organisations compete to gain access to the scare media resources to put their message across to their potential clients, supporters and customers. Non-profit organisations generally have to depend on the donor agencies and therefore fail to attract a sizeable public relations budget. On the one hand, these organisations lack the resources to launch a successful public relations campaign and on the other the lack of knowledge and interest among general staff members makes it even harder for a public relations campaign to be developed or successfully launched. In this study, I used both quantitative and qualitative research methodologies to collect and analyse data. The data were collected from two non-profit organisations based in New Zealand working in the area of child welfare. The primary data were collected through semi-structured interviews and survey questionnaires. A single semi-structured interview was conducted with each team leader of the two selected organisations. However, this was like skimming the surface and in-depth interviews would have helped me to collect richer data. On the other hand the data collected was sufficient for this research and it helped me to create a holistic understanding of the topic. The findings of the research highlight that most non-profit organisations working in the area of child welfare find it hard to market themselves due to a lack of funds and employee involvement. Although the findings from the study are significant; caution is necessary in applying the results to other scenarios and in making generalizations. One of the key findings from this research is that both organisations did not use public relations as a strategy. Most decision related to public relations was made on random basis and no long term strategic plan was made to adopt public relations as a core strategy to build creditability among their stakeholders.

Thesis (M.S.)--Ohio University, November, 2007. / Title from PDF t.p. Includes bibliographical references.

The Diploma thesis deals with the importance of body image marketing. Thesis depicts concept of body image, its evolution in time and the influence of media on people's self-concept and self-evaluation. The practical part is focused on content analysis of front-pages of specific magazine in given time period. Independent chapter concerns with analysis of consumers via data from MML-TGI database.

It's known that advanced technologies with their own artificial intelligence (AI) are gaining a bigger part in our daily lives. This AI can be found in phones, in smart homes, and in cars. Furthermore, it can be found in anthropomorphic robots seen in healthcare and in the entertainment industry as two of many examples. These advanced robots have also taken their steps into our friendships, and our romantic and/or sexual lives, in which humans develop parasocial relationships to the robot, creating human-robot relationships. The media has taken a great interest in those relationships, which I’ll call “technosexual relationships”, in which a human is romantically and/or sexually involved with an artificial individual. Oftentimes the artificial individual takes the shape of a so called “sex doll/robot”, which makes the phenomenon of technosexual relationships somewhat controversial to many. Media representations of those relationships are of growing interest, as there’s public curiosity regarding the subject. By also observing how the artificial individual has been framed throughout its history in myths and popular culture in the form of tv-series and films, it becomes obvious that the idea of the artificial individual as a partner and/or lover is viewed as something negative and sometimes even dangerous, a view that has proven difficult to let go off.  In this thesis, by asking three research questions and doing a media content analysis, I’m looking to answer how technosexuality “is being allowed” to exist in and by filmed media - focusing on five previously filmed interviews with technosexual persons and their artificial partner(s). The questions, inspired by Stuart Hall’s representation theory, are as follows: (1) How does the technosexual person speak about themselves?, (2)  How does the media frame the technosexual person and the relationship during the interview?, (3) Does the conversation change from being about artificial sexuality as an individual phenomenon, to whether society's view on relationships and sexuality are going through a reformation?  Results indicate that the technosexual person speaks of themselves as someone who simply prefers a partner that’s predictable and safe, and they usually speak of how they are happier now, in being together with their artificial partner. Furthermore, we can see that the media, to a certain extent, is allowing for the technosexual person and their artificial partner to tell their own story, but that some media producers are trying to manipulate the story being told by editing the story into angled contexts. Finally, we can see that technosexuality is an individual phenomenon that, much by the help of globalized media representation, has begun disrupting and challenges what earlier has been known as “the normal” human sexuality, splitting society into groups of “for” or “against” artificial relationships and their possible part in our understanding of what relationships and sexuality can be.