This research suggests that, because media choice is integral to the effectiveness of an advertising message, there is a need to compare the effects related to media choice. This paper establishes the need for a new way to evaluate comparative media effectiveness. Specifically, it provides a perspective regarding how media effectiveness is currently evaluated and indicates why the transformation of mass media requires a new model. A new conceptual model, The Advertising Receptivity Model, is proposed for this purpose. The results establish a relationship between the context of the media usage, the perception of advertising value, and receptivity to the advertising message. / text

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This paper expands existing understandings of how entertainment content viewers conceptualize, encounter, evaluate, and select entertainment video content in the emerging television ecosystem. Special attention is paid to the influences that create awareness around a particular media product and the decision-making dynamics that influence viewers as they move through the selection process. Patterns of awareness, discovery, selection, and adoption relevant to a theoretical understanding of media content choice are identified and discussed.

<p>Background: The knowledge-based theory proposes that knowledge and how it is managed is an important factor for determining the competitiveness of corporations. Project-based organisations are often put forward as a fast and flexible way of managing knowledge. The prioritizing between different tasks and projects in such organisations is to a large extent done by the individuals. In addition, electronic communication technology enables large amounts of information to travel far and fast. The bounded rationality of the human brain, the flood of information and the multitude of tasks pose a big challenge for project-based organisations. Communication is crucial for efficient project work and given this background it is interesting to examine how individuals in project-based organisations use different communication channels.</p><p>Purpose: The purpose of this study is to explore individual communication behaviour in a project-based organisation and from these understandings create a practical framework for discussing and actively managing project communication.</p><p>Research method: The gathering of empirical data was done through a case study of the Converting Standard Line Project – TBA at Tetra Pak Carton Ambient in Lund. The case study consisted of observations and 20 qualitative interviews conducted with the project members, the project manager and representatives from senior management.</p><p>Results: The choice of communication channel was governed by the relative relation between individual gain and individual attention cost and high social presence media such as face-to-face interaction were more preferred than suggested by existing theories. Moreover e-mail had characteristics that made it more than a communication channel and therefore more popular than suggested by existing theories. Finally the study proposes a project communication framework that can be used as a platform for active management of project communication and thereby enabling a more efficient use of the limited attention budget of each individual.</p>

Background: The knowledge-based theory proposes that knowledge and how it is managed is an important factor for determining the competitiveness of corporations. Project-based organisations are often put forward as a fast and flexible way of managing knowledge. The prioritizing between different tasks and projects in such organisations is to a large extent done by the individuals. In addition, electronic communication technology enables large amounts of information to travel far and fast. The bounded rationality of the human brain, the flood of information and the multitude of tasks pose a big challenge for project-based organisations. Communication is crucial for efficient project work and given this background it is interesting to examine how individuals in project-based organisations use different communication channels. Purpose: The purpose of this study is to explore individual communication behaviour in a project-based organisation and from these understandings create a practical framework for discussing and actively managing project communication. Research method: The gathering of empirical data was done through a case study of the Converting Standard Line Project – TBA at Tetra Pak Carton Ambient in Lund. The case study consisted of observations and 20 qualitative interviews conducted with the project members, the project manager and representatives from senior management. Results: The choice of communication channel was governed by the relative relation between individual gain and individual attention cost and high social presence media such as face-to-face interaction were more preferred than suggested by existing theories. Moreover e-mail had characteristics that made it more than a communication channel and therefore more popular than suggested by existing theories. Finally the study proposes a project communication framework that can be used as a platform for active management of project communication and thereby enabling a more efficient use of the limited attention budget of each individual.

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<p>Electronic mail has become the medium of choice in most organizations because of some of its special features. E-mail, like all computer-mediated communication, changes the way we interact and has therefore an impact on working conditions, sometimes in a negative direction. Research findings so far show divergent opinions about how e-mail has influenced work. </p><p>The main purpose of this thesis is to understand and explain if and why there are possible negative outcomes of e-mail usage in organizations, and to use the findings to develop a guiding model for organizational e-mail use. In order to meet the goals set, earlier research in the area Computer Mediated Communication (CMC) that focus on the effects on the social system was used. This research is mainly based on theories of media choice and communication theories, which offer a valuable contribution for understanding why e-mail might be used in improper ways in organizations. Empirical data was collected in several steps using different techniques. The target group was managers in different kinds of organizations, but also administrative staff and teachers. The result shows that there are several reasons why e-mail usage might be a problem in organizations like expectations of fast feedback and being constantly updated, post absence backlog, too much information in e-mail, too many incoming e-mails, irrelevant information, decreased personal contact, a more sedentary work environment and e-mail splitting the respondents' time.</p><p>The contribution of this thesis is that possible negative aspects of e-mail use in organizations are due to a combination of factors. To overcome any organizational disadvantages of e-mail it is vital to consider the e-mail users' behaviors, feelings and attitudes in a specific organizational context in combination with e-mail's special features. A number of guidelines are presented to help organizations and individuals make e-mail use more efficient and satisfying.</p>

Electronic mail has become the medium of choice in most organizations because of some of its special features. E-mail, like all computer-mediated communication, changes the way we interact and has therefore an impact on working conditions, sometimes in a negative direction. Research findings so far show divergent opinions about how e-mail has influenced work. The main purpose of this thesis is to understand and explain if and why there are possible negative outcomes of e-mail usage in organizations, and to use the findings to develop a guiding model for organizational e-mail use. In order to meet the goals set, earlier research in the area Computer Mediated Communication (CMC) that focus on the effects on the social system was used. This research is mainly based on theories of media choice and communication theories, which offer a valuable contribution for understanding why e-mail might be used in improper ways in organizations. Empirical data was collected in several steps using different techniques. The target group was managers in different kinds of organizations, but also administrative staff and teachers. The result shows that there are several reasons why e-mail usage might be a problem in organizations like expectations of fast feedback and being constantly updated, post absence backlog, too much information in e-mail, too many incoming e-mails, irrelevant information, decreased personal contact, a more sedentary work environment and e-mail splitting the respondents' time. The contribution of this thesis is that possible negative aspects of e-mail use in organizations are due to a combination of factors. To overcome any organizational disadvantages of e-mail it is vital to consider the e-mail users' behaviors, feelings and attitudes in a specific organizational context in combination with e-mail's special features. A number of guidelines are presented to help organizations and individuals make e-mail use more efficient and satisfying.

The media landscape has evolved significantly over the last decades. Previously, the extent of media choice was limited to a handful of newspapers and radio- and TV broadcasts. However, with the rise of cable TV and internet access, people are faced with a multitude of choices regarding what media and content they choose to consume. Scholars have argued that these developments may enable people who are not interested in news consumption to avoid news more than previously. Considering this transformation of the media landscape, this paper aspires to shed light on the factors that affect news media choice. More specifically, the aim of this essay is to study upper secondary school students’ news interest, news consumption and their trust in news media.   This essay employs uses and gratifications and Bourdieu’s symbolic and cultural capital theory to analyze the empirical data. This data is based on 6 semi-structured interviews with students in the first or second year in two upper secondary schools.  The analysis demonstrates that parents’ political interest in addition to students’ uses and gratifications are significant to understand news interest and news consumption among upper secondary school students. Furthermore, the analysis highlights that the interviewees with higher cultural capital perceive news media with a higher symbolic capital as more trustworthy, while students with a lower cultural capital trust tabloid media to a greater extent.

Social network sites (SNSs) have become a common part of everyday life for billions of people worldwide. Not everyone uses the same sites, nor are sites functionally equivalent in the eyes of users. Both established platforms and new upstarts may provide novel features or access to new audiences, yet users tend to remain on a few dominant platforms, especially Facebook, the world's reigning social network site. The goal of the present study is to understand why people are committed to specific social network sites, given that no site encompasses either all of a person's social connections or all possible gratifications available from online participation. Further, individuals do not always wish to have a single real-name identity for all online interactions, thus implying the necessary use of multiple accounts or sites. To understand SNS commitment, this study employs a mixed-methods research design by combining findings from a survey of 800 respondents with 50 semi-structured interviews. The research focuses on young adults in the UK and their use of four popular SNSs: Facebook, Twitter, Instagram and Snapchat. Findings indicate that network size has only a marginal effect on commitment, whereas the effect of identity performance is more pronounced, albeit in different ways on different sites. Social and informational gratifications have the strongest effect across all four SNSs, suggesting that commitment is primarily driven by repeated habit-forming experiences. To further help explain SNS commitment, this thesis employs a typology of social media users based on attitudes towards digital technology. It is evident that attitudes explain more variation in commitment than either demographic factors or personality. Qualitative analysis reinforces this finding by showing how users employ specific gratification-based repertoires to determine which sites to use and when. These findings help advance research on affordances, self-presentation and SNS use, while also making practical recommendations for social media platforms.